PM360

DECEMBER 20, 2023

Given China’s status as the world’s second most populous nation and an economic powerhouse, it represents both a monumental market opportunity and a dynamic arena of challenges for pharmaceutical products. From 2017 to 2022, the Chinese market witnessed a growth rate of 5.3%, compared to the average market growth of 6.6%

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World of DTC Marketing

APRIL 19, 2022

Before most drugs are launched, much time and effort are spent developing marketing plans and getting approval. However, given the rapid changes in the market and the realization that too many tactics are more hype than reality, fixed marketing plans are a waste of time. This all leads to a new model in DTC marketing.

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World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. Today there are microsegments of markets, and one message shouldn’t be used for all.

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Scott Burrows

APRIL 11, 2023

Flipping the Script on Public Distrust At the outset of this year, leadership in the insurance industry outlined the top challenges facing insurance sales reps in 2023. Insurance pricing models are constantly trying to catch up to these experiences to help forecast the future as social inflation becomes the new normal.”

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World of DTC Marketing

OCTOBER 15, 2020

HEY NOW : Most companies struggled in the second quarter as the coronavirus pandemic froze the economy, but health insurers like UnitedHealth heavily benefited as people held off on going to the doctor or hospital, resulting in fewer medical claims that needed to be paid. In addition, pharma profit margins remain very high.

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World of DTC Marketing

AUGUST 4, 2021

Cost is not that big of an issue for people who have health insurance. 6ix: Online health seekers trust pharma products, but they are “very concerned” about rising drug costs as their health insurance rates climb. Pharma websites are not consdiered a top resource for infromation on new products.

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Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. What Are the 7 Ps of Marketing? Positioning.

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World of DTC Marketing

MAY 13, 2021

More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. One physician told me that a drug company dropped off a sample to her with an attached sheet indicating which insurance plans have the lowest co-pays for the product. The post Marketing to physicians.

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PharmExec

OCTOBER 18, 2022

Commercial Health Insurance may bring more opportunities for market access in China.

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MedCity News

NOVEMBER 9, 2023

Notwithstanding the end of PHEs and corresponding loss in many waivers and policies that allowed for increased telehealth adoption during the pandemic, the recent actions of state governments and private payers indicate that interest in telehealth remains strong.

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MedCity News

JANUARY 26, 2023

With the funding, Angle Health plans to expand into additional markets and grow its membership. The $58 million funding round was led by Portage and included participation from PruVen Capital, Wing Venture Capital and others.

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Fierce Pharma

SEPTEMBER 7, 2023

After 10 years on the market, the Bristol Myers Squibb and Celgene blockbuster multiple myeloma treatment Pomalyst has landed in some legal hot water. The insurer seeks a jury trial and compensation for overpayments.

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Pharmaceutical Commerce

MARCH 4, 2024

Momentum from the previous two years will propel the sector into the rest of 2024, says AM Best analysis.

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World of DTC Marketing

DECEMBER 2, 2020

” While the sample is too small to make any immediate judgments it should be worrying to DTC marketers. Perhaps the best way is to partner with insurers and HCP’s to get patients back into physicians’ offices. The post DTC Marketers job just got harder appeared first on World of DTC Marketing.com.

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Healthcare Success

MAY 22, 2024

Is your email marketing HIPAA compliant? Most healthcare marketers are unaware that seemingly innocuous patient email marketing campaigns are yet another area where you could inadvertently run afoul with HIPAA regulations, or, even worse, suffer a breach. Do you have adequate encryption at every step? Are you sure?

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World of DTC Marketing

MAY 2, 2021

According to data from KFF’s annual survey of employers , between 2010 and 2020, insurance premiums for employer-sponsored family coverage rose by 55 percent; the employer’s contribution went up 61 percent. Meanwhile For Health Insurers. The company also did well in the stock market.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression. AI should complement, not replace, human interaction.

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World of DTC Marketing

AUGUST 19, 2022

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. population health issues increase, the risk of insuring the average American goes up. As the U.S.

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World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. HCPs want to understand their patients better as insurers require better patient outcomes.

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Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. 9 Healthcare Marketing Trends 2023. Be sure to include staff recruitment in your 2023 marketing budget. Google Analytics 4. Google’s Responsive Search Ad Changes.

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PM360

APRIL 7, 2023

With new “disruptive” market entrants, how does the PBM landscape change, how are consumer perceptions altered, and how do pharma marketers stay ahead of the game to deliver differentiated value for brands? Kroger claims that Medicare and insurance holders can qualify and that their price might even beat insurance.

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Pharmaceutical Technology

MAY 26, 2023

The immuno-oncology market continues to evolve as treatments establish their presence across different types of cancer, having seen approvals in multiple indications in the past decade. There are currently over 700 immuno-oncology products in Phase I-III of development in the eight major markets, said Chalk.

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Healthcare Success

JULY 31, 2023

In this blog post, I’ll share ten targeted marketing campaigns to help you increase patient engagement. Here are ten modern marketing strategies your healthcare organization can leverage to proactively promote patient-centered care, nurture stronger patient-provider relationships, and empower patients in healthcare decision-making.

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PM360

APRIL 7, 2023

When comparing the challenges presented in emerging markets with more mature markets, the obvious starting point is healthcare expenditure. Having less to spend means a difference in priorities for governments—the focus in emerging markets continues to be more on building capacity in both physical infrastructure and human capital.

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World of DTC Marketing

JANUARY 4, 2022

They told the researchers that insurance didn’t protect them from serious money problems. While 98% of them had insurance, 71% fell deeper into debt, took out a new loan, sold or refinanced a home, or experienced at least a 20% decline in income — or a combination of these over the year they answered quarterly surveys.

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World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 4our: TV will still be the first choice for DTC marketers – TV is excellent a creating awareness, but the reach and frequency models need adjustment. Here are things I believe are more realistic.

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pharmaphorum

JANUARY 10, 2023

Approximately 30% of global data volume is generated by the healthcare industry and it will continue to expand with a compound annual growth rate predicted to reach 36% by 2025, according to research by RBC Capital Markets. Capturing market share. Good things flow from this,” adds Thomas Kurian, Head of New Markets at Treasure Data.

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MedCity News

APRIL 10, 2024

These health tech companies focused on the consumer and self-insured employer market will take part in the MedCity INVEST Pitch Perfect contest May 21-22 in Chicago. Register today! The post 6 Women’s Health Startups You Should Get to Know appeared first on MedCity News.

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PM360

JULY 26, 2022

A new generation is coming of age, which is big news for healthcare marketers. Within the next few years, Gen Zers will stop qualifying for health insurance coverage through their parents and will become more independent, financially and otherwise. population and have more than $140 billion in collective spending power.

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World of DTC Marketing

AUGUST 30, 2022

Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. ” The answer is complicated and lies in a system where DTC and HCP marketers “have to do something.” DTC marketers often repurpose offline ads for use online which doesn’t work.

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Vertical integration is common in the health systems sector.

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MedCity News

SEPTEMBER 20, 2023

The commercial market has struggled to adopt value-based care, but HealthPartners has had some success, according to Mark Hansberry, senior vice president and chief marketing officer of the company. During a conference, he shared five rules for scaling value-based care, including creating trust and providing real-time data.

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Clarify Health

AUGUST 22, 2022

Market Access Interview. While pharma companies are continuously innovating internal processes and implementing novel technologies to gain efficiencies across R&D and commercial, one function has lagged the others: market access reporting. I want to start off by understanding how pharma does market access reporting today.

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World of DTC Marketing

MARCH 28, 2022

The ethical and moral questions become “should people who are obese or drink alcohol pay more for their health insurance? I believe that health insurance rates should be set based on the findings from annual physicals. Because cancer is a lucrative market. I make the time to exercise via bike riding.

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World of DTC Marketing

MARCH 8, 2021

10 of every healthcare dollar spent and that hospital chains are raking in cash with PBM’s and insurers we love to place blame. The average cost of employer-provided health insurance in 2019, including employee contributions and out-of-pocket costs, would reach nearly $15,000.

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World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. DTC marketers should map the journey from awareness to asking for an Rx that includes a parallel map for HCPs. Others have said that insurance companies are choosing not to cover these drugs.

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Clarify Health

SEPTEMBER 5, 2023

Here are our top three provider network optimization strategies for health plans seeking to gain market share and manage claims spend in 2023 and beyond. Another challenge is that health plans tend to have limited access to data on new markets they’re looking to enter. This can lead to opportunities to increase margins and reduce MLR.

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