Healthcare Success
APRIL 8, 2024
As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. What Are the 7 Ps of Marketing? Positioning.
Healthcare Success
MAY 22, 2024
Is your email marketing HIPAA compliant? Most healthcare marketers are unaware that seemingly innocuous patient email marketing campaigns are yet another area where you could inadvertently run afoul with HIPAA regulations, or, even worse, suffer a breach. Do you have adequate encryption at every step? Are you sure?
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MedCity News
OCTOBER 5, 2022
The insurer is expanding its offerings for its $0-premium Preferred Provider Organization plans and special needs plans for dually eligible beneficiaries. million Medicare-eligible adults in 52 markets. Alignment is adding 14 counties to its footprint, bringing its reach to 8.3
Eversana Intouch
FEBRUARY 23, 2023
Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? Risks to forecasts.
Eversana Intouch
FEBRUARY 23, 2023
Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? Risks to forecasts.
Medical Device Success
JANUARY 29, 2014
What will you be doing to increase your marketing acumen and ROI in 2014? Observing the marketing efforts of small and medium sized medical device companies; I continue to be amazed at how poor and misdirected the majority of these efforts are. You can find great marketing skills information on the internet….for Blog [link].
Quantified
FEBRUARY 12, 2024
Here’s a surprising snapshot of why improved training matters in a dynamic market—that is to say, a dynamic employment market: 70% of employees would consider leaving their current job to work somewhere with better training and career development. Consumers have greater access to dozens of competing providers in any given market.
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