World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

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Marketing Doctors Physicians Prescription 155

Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. What Are the 7 Ps of Marketing? Positioning.

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Marketing Competition Patients Healthcare 107

World of DTC Marketing

JULY 17, 2022

Wegovy arrived on the market amid a global obesity crisis. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Wegovy’s monthly list price in the US is about $1,350, and some insurers are not yet covering the drug.

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Side effects Insurance Doctors Prescription 209

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. HCPs want to understand their patients better as insurers require better patient outcomes.

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Side effects Physicians Insurance Marketing 203

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. Here are things I believe are more realistic.

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Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Is there a disconnect between what DTC marketers think will happen and what happens with DTC? Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand.

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Doctors Marketing Insurance Prescription 243

World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. What will DTC marketers do then?

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Side effects Media Doctors Marketing 226

World of DTC Marketing

JULY 26, 2022

billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? I can easily schedule a telehealth appointment with my doctor without paying $199 a year. Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9

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Doctors Prescription Consulting Physicians 283

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Healthcare Marketing Healthcare Provider 71

World of DTC Marketing

FEBRUARY 18, 2022

Today, with that infection risk easing for those who have been vaccinated, many patients nevertheless prefer that doctors, nurses, and other health workers be able to examine and talk to them in person. Of those, 82% reported satisfaction, yet nearly two-thirds — 64% — would have preferred to see their nurse or doctor in person.

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Doctors Physicians Insurance Medicine 247

World of DTC Marketing

JUNE 6, 2021

Can diabetes patients really stay adherent to a drug for 63 weeks in which 85% of patients report GI side effects and will insurance cover the cost? Still study trials show Wegovy is more effective than any other weight loss management drug currently on the market. appeared first on World of DTC Marketing.com.

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Side effects Insurance Medical Patients 318

World of DTC Marketing

SEPTEMBER 24, 2021

Physicians and insurers are rejecting Aduhelm because it should never have been approved in the first place. Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work. Thank health care professionals and insurers for not drinking any of Biogen’s Kool-Aid.

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Insurance Pharma Doctors Physicians 222

World of DTC Marketing

JULY 5, 2022

Why don’t doctors have the “the talk”? The results of two surveys, one of primary care physicians and the other of patients, found that while most doctors want to help patients lose weight and think it is their responsibility to do so, they often don’t’ know what to say.

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Insurance Doctors Pharma Side effects 200

Medico Reach

SEPTEMBER 30, 2022

million by 2028 , with more teledentistry companies entering the market. Then, the platform will connect them with the right doctor. The doctors will offer valuable insights and consultation to reduce the issues. It is very convenient to book an online dental consultation with a doctor through a private conference room.

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Consulting Insurance Doctors Prescription 98

World of DTC Marketing

NOVEMBER 1, 2021

The other study being discussed is the DeepIntent study fielded as a follow-up to an initial deep dive into perceptions around pharma direct-to-consumer marketing in March. Insurers are fighting for customers, and COVID spending is still vibrant. ” and “how does this research apply to my market.” END Points.

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Doctors Pharma Retail Healthcare 227

World of DTC Marketing

JUNE 15, 2021

QUICK POINTS: Telemedicine claims as a proportion of all commercial health insurance claims decreased by 5.1% The historically high usage of telemedicine over the past year has resulted in an unprecedented inflow of cash into the sector and an increase in mergers and acquisitions among virtual care players looking to gain market share.

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Side effects Insurance Doctors Pharma 193

World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

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Doctors Physicians Consulting Pharma 180

World of DTC Marketing

AUGUST 24, 2021

2wo: Health insurers must significantly raise premiums on people who chose not to get vaccinated. 3hree: Unvaccinated people should not be eligible for unemployment insurance. 5ive: Health insurers should be calling their customers to urge them to get vaccinated in coordination with local HCPs.

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Insurance Doctors Media FDA 198

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

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Healthcare Healthcare Doctors Pharma 59

World of DTC Marketing

DECEMBER 23, 2020

DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. The first question that any DTC marketer needs to answer is, “how big is my audience?” Is it covered by my insurance? Is TV the best channel?

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Prescription Doctors Side effects Marketing 249

Healthcare Success

MAY 19, 2022

According to Avalere Health , nearly three in four doctors work for a hospital, health system, or corporate entity today. Since the start of the pandemic, tens of thousands of doctors have abandoned their privately-owned medical practices in favor of working in a hospital or larger medical group. . What does this mean for marketing?

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World of DTC Marketing

JULY 1, 2021

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

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Side effects Doctors Prescription Media 217

Referral MD

SEPTEMBER 21, 2023

One area where AI can make an impactful difference is streamlining the referral process for doctors and patients, reducing wait times, and improving the overall quality of healthcare. Referrals can also be frustrating for patients and doctors. AI can also help doctors determine which specialist best suits the patient’s needs.

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Doctors Healthcare Provider Healthcare Healthcare 95

Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. Market research insights. Data integration. Data integration.

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Marketing Pharmaceutical Side effects Insurance 52

World of DTC Marketing

MAY 4, 2022

After a few days of pain and discomfort in my shoulder, I emailed my doctor to get an MRI. CVS knows where the future of healthcare is going, but setting up stores with doctors, and diagnostic equipment is a heavy expense. In the meantime, PBMs, pharma, and insurers will continue to make money at patients’ costs.

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Healthcare Healthcare Doctors Insurance 210

World of DTC Marketing

APRIL 1, 2021

Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles. Yes, pharma is filling a need of the market but should they also remind patients that some chronic health issues are in their control? Too often those solutions are as simple as taking a pill.

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Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

FEBRUARY 15, 2021

One of the features I do like is the “find a doctor” feature. The online health seeker just enters his/her zip code and can find a doctor to help diagnose possible sever asthma. One physician also said that he was sure insurers would require other, less expensive treatments first before Nucala.

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Physicians Education Doctors Insurance 205

World of DTC Marketing

JUNE 14, 2022

However, only 7% of people surveyed mentioned cancer, although doctors have long known that fat increases the risk of developing cancers of the colon, breast, prostate, uterus, and specific other sites. Doctors have refrained from telling patients, and insurance companies usually send a letter.

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Doctors Insurance Healthcare Healthcare 176

PM360

AUGUST 9, 2022

Before you can drive scripts and maximize the impact of your pharma marketing budget, you have to account for three key trends that have impacted how drugs are prescribed. Branded drug prescription volumes have declined over the past 15 years as generic alternatives freely flood the market.

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Prescription Doctors Specialization Physicians 52

PM360

JULY 26, 2022

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. Just 28% of surveyed LGBTQ+ patients report that preventive care is completely covered by their insurance compared with 48% of the total surveyed population.

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Patients Pharma Physicians Education 97

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4 In researching research trends, Wegovy.com doesn’t have much traffic at all, but the DTC for the product has not started yet.

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Side effects Patients Insurance Doctors 194

World of DTC Marketing

MAY 30, 2021

” Now consider this; most patients still have to call their doctors to get them to send medical records to each other, and there isn’t one place online where patients can view ALL their medical records. Insurance premiums—and insurance company profits—have risen far faster than workers’ wages.

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Healthcare Healthcare Insurance Medical 198

World of DTC Marketing

MARCH 5, 2022

Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. His doctors never warned him about the disease, and he would only give himself daily injections without checking his blood sugar.

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Healthcare Healthcare Doctors Leads 270

Clarify Health

JUNE 29, 2023

Ideon will power Clarify Networks’ competitive intelligence software module with national insurance network data across commercial, Affordable Care Act (ACA), and Medicare Advantage (MA) markets to empower health plans to gain valuable insights into their competitors’ networks. Levin, co-founder and CEO of Ideon.

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Networking Competition Insurance Healthcare 52

PM360

SEPTEMBER 28, 2022

Health marketers learned many valuable lessons during the pandemic. Health marketers have a responsibility to move away from homogenous media plans that assume the general population can be targeted and reached in broad, sweeping strokes. Being Hispanic does not preclude someone from also identifying as Black, white, or Asian.

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Patients Marketing Doctors Healthcare 98

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? What does this mean for DTC and HCP marketing? As I have written before, DTC needs to go through a transformation from “marketing” to “helping” patients and caregivers navigate an environment low on trust and full of misinformation. Physician trust in the U.S.

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Physicians Healthcare Healthcare Prescription 212

Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. 4 questions to help build your pharma marketing readiness strategy . Here’s how.

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