World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. ” While the sample is too small to make any immediate judgments it should be worrying to DTC marketers. This is especially true for undiagnosed patients.

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Marketing Doctors Physicians Prescription 155

PM360

APRIL 7, 2023

With new “disruptive” market entrants, how does the PBM landscape change, how are consumer perceptions altered, and how do pharma marketers stay ahead of the game to deliver differentiated value for brands? These prescriptions fall into the same boat as the other two offerings—generic medications for some of the most common conditions.

Marketing 52

Marketing Prescription Insurance Retail 52

World of DTC Marketing

MAY 2, 2021

According to data from KFF’s annual survey of employers , between 2010 and 2020, insurance premiums for employer-sponsored family coverage rose by 55 percent; the employer’s contribution went up 61 percent. Meanwhile For Health Insurers. The company also did well in the stock market.

Healthcare 277

Healthcare Healthcare Insurance Government 277

World of DTC Marketing

JANUARY 7, 2022

When they say compare prescription drug prices, they mean the cost of a prescription if you aren’t using insurance. Pharmacists have to reverse the billing they have done, enter the information like an insurance card, rebill, and print new paperwork. And advertising? It doesn’t work that way.

Prescription 222

Prescription Insurance Side effects Medical 222

World of DTC Marketing

JULY 17, 2022

Wegovy arrived on the market amid a global obesity crisis. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Wegovy’s monthly list price in the US is about $1,350, and some insurers are not yet covering the drug.

Side effects 209

Side effects Insurance Doctors Prescription 209

World of DTC Marketing

MARCH 31, 2022

Under the bill proposed, Medicare beneficiaries and those insured through private plans would pay no more than $35 for a 30-day insulin prescription, or the lesser of $35 or 25% of the plan’s negotiated price for a 30-day prescription. Even with health insurance, some people pay up to $1,000 a month for insulin.

Insurance 240

Insurance Prescription Manufacturing Sales 240

World of DTC Marketing

JANUARY 4, 2022

They told the researchers that insurance didn’t protect them from serious money problems. While 98% of them had insurance, 71% fell deeper into debt, took out a new loan, sold or refinanced a home, or experienced at least a 20% decline in income — or a combination of these over the year they answered quarterly surveys.

Insurance 273

Insurance Transportation Medical Prescription 273

World of DTC Marketing

MARCH 1, 2022

Most Americans don’t have much of a choice for their insurance plan. Mor than 54 % get health insurance through their employer. According to federal data, annual per-person spending growth for workplace health insurance has exceeded the spending growth among Medicare and Medicaid patients in nine of the past 13 years.

Insurance 154

Insurance Prescription Healthcare Healthcare 154

World of DTC Marketing

JULY 26, 2022

billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? ” At its core is an app and website that members can use to book appointments, track health records and renew prescriptions. 4our: Can HCPs trust patients?

Doctors 283

Doctors Prescription Consulting Physicians 283

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Is there a disconnect between what DTC marketers think will happen and what happens with DTC? Most senior pharma people don’t have a marketing background, and agencies have been known to align data with what they want: more money.

Doctors 243

Doctors Marketing Insurance Prescription 243

World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. What will DTC marketers do then?

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Side effects Media Doctors Marketing 226

World of DTC Marketing

DECEMBER 20, 2021

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. health insurers report billions as small providers face stress in the first quarter. The answer may be in offering a value-based healthcare model.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Healthcare Marketing Healthcare Provider 71

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. Is it covered by my insurance? But is this really true across all DTC?

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

MARCH 8, 2021

Forget the fact that prescription drugs only account for $.10 10 of every healthcare dollar spent and that hospital chains are raking in cash with PBM’s and insurers we love to place blame. Another actuarial firm projects that self-insured employers may see a 4% reduction in their employees’ health costs this year.

Healthcare 310

Healthcare Healthcare Insurance Media 310

World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: The biggest argument against pharma is the cost of prescription drugs. The most common complaint against the pharma industry is the high cost of some prescription drugs. The media usually runs a story about someone who lost their insurance and has to choose between their medications or putting food on the table.

Pharma 180

Pharma Prescription Insurance Medical 180

World of DTC Marketing

OCTOBER 5, 2021

Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. Via Axios “The 10 highest-selling drugs in the U.S. appeared first on World of DTC Marketing.com.

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Pharma Insurance Sales Government 241

World of DTC Marketing

NOVEMBER 5, 2021

Novo Nordisk has admitted that it would not be able to keep up, adding that it would likely take until early 2022 for the supply to stabilize and that some patients “are experiencing an approximate one month or longer delay in filling prescriptions for Wegovy.” The worst thing any marketer can do is over-promise and under-deliver.

Insurance 271

Insurance Side effects Prescription Medical 271

Pharmaceutical Technology

OCTOBER 2, 2023

Many pharma companies argue that Medicare’s gross spending disregards rebates, discounts and fees paid to prescription drug insurance plans.

Insurance 52

Insurance Prescription Pharma Marketing 52

Medico Reach

SEPTEMBER 30, 2022

million by 2028 , with more teledentistry companies entering the market. Charges $59 for a 15- minute video consultation (for patients with insurance) $49 for patients without dental insurance 24/7 access to dental services Doctors offer medications and in-person dentist referrals. In fact, the industry will likely cross $2105.76

Consulting 98

Consulting Insurance Doctors Prescription 98

World of DTC Marketing

JANUARY 3, 2022

While people continue to rally against the high cost of prescription drugs, U.S. Prescription drugs only accounted for $.11 2wo: Insurers should strongly suggest to obese customers that they seek nutritional counseling and offer them fitness wearable devices with financial incentives to lose weight. By one estimate, the U.S.

Healthcare 234

Healthcare Healthcare Insurance Prescription 234

Eversana Intouch

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? Risks to forecasts.

Marketing 52

Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? Risks to forecasts.

Marketing 52

Marketing Pharma Patients Insurance 52

World of DTC Marketing

MARCH 29, 2022

Proper diet and exercise seem to be the prescription for many common health problems: high blood pressure and cholesterol, heart disease, stroke, and obesity. An obese person who spends most of their time sitting and eating pays the same for health insurance as a person who watches their diet and exercises. This is not normal.

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Insurance Education Healthcare Healthcare 231

LEVO Health

MAY 10, 2023

With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. However, with the right approach, you can create a strong marketing strategy that not only complies with regulations but also enhances patient engagement and drives growth for your practice.

Healthcare 52

Healthcare Healthcare Marketing Healthcare Provider 52

World of DTC Marketing

JUNE 3, 2021

Every year, more than any other factor, health care bankrupts Americans, even though 70% of them have insurance. Fraud drives up the cost of insurance, but insurance companies don’t pursue it as banks do credit card fraud. The system floods the streets with drugs from fraudulent prescriptions.

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Insurance Education Electronics Prescription 198

World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online ads for prescription drugs are unique. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first.

Side effects 217

Side effects Doctors Prescription Media 217

World of DTC Marketing

MARCH 11, 2022

What does this mean for DTC and HCP marketing? However, the public is aware that they may need prescription drugs to manage chronic health conditions. Even patients will still line up if a prescription drug shows promise. But will patients take this medication without modifications in diet and lifestyle?

Physicians 212

Physicians Healthcare Healthcare Prescription 212

Nixon Gwilt Law

MAY 26, 2023

Without insurance coverage, many patients that could benefit from care involving your VR platform likely won’t be able to afford the technology they need to access it. This pathway may allow VR companies to engage directly with insurance payors to be added to a formulary or get reimbursed directly for their product.

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

World of DTC Marketing

NOVEMBER 1, 2021

The other study being discussed is the DeepIntent study fielded as a follow-up to an initial deep dive into perceptions around pharma direct-to-consumer marketing in March. Insurers are fighting for customers, and COVID spending is still vibrant. ” and “how does this research apply to my market.”

Doctors 227

Doctors Pharma Retail Healthcare 227

World of DTC Marketing

OCTOBER 21, 2021

The analysis focused on Medicare Part B and Part D spending — which covers outpatient medical care and prescription drugs, respectively, — in 2017, 2018 and 2019, the researchers said. Between 2011 and 2018, cumulative spending on 44 FDA-approved oral targeted therapy drugs was $3.5

FDA 234

FDA Insurance Prescription Medicine 234

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. This is where health insurers and pharma can help. I couldn’t find, for example, any CME on talking to patients about weight loss and exercise.

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Insurance Doctors Pharma Side effects 200

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. By 2020, that percentage plummeted to just 8%.

Prescription 52

Prescription Doctors Specialization Physicians 52

Clarify Health

JANUARY 19, 2021

Our research reveals some exciting new information about the adoption of telehealth technology in the United States among commercially insured patients and provides early evidence of how the Covid-19 pandemic may have changed the provision and delivery of healthcare permanently. In some states, the observed rate went as high as 23%.

Insurance 52

Insurance Healthcare Healthcare Patients 52

Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. Prescription lift. Market research insights. Data integration.

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Marketing Pharmaceutical Side effects Insurance 52

Pharmaceutical Technology

JULY 15, 2022

Nothing epitomises market failures more than the cost of insulin,” Newsom said in a video posted on Twitter. In April, the US House of Representatives passed the Affordable Insulin Act, which set a price cap of $35 a month for Medicare and private insurance users.

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Manufacturing Insurance Pharmaceutical Marketing 131