Healthcare Success

JULY 31, 2023

In this blog post, I’ll share ten targeted marketing campaigns to help you increase patient engagement. According to the National Library of Medicine, patient engagement involves developing and fostering a collaborative patient-provider relationship to actively engage healthcare consumers in their decisions.

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pharmaphorum

JANUARY 10, 2023

Approximately 30% of global data volume is generated by the healthcare industry and it will continue to expand with a compound annual growth rate predicted to reach 36% by 2025, according to research by RBC Capital Markets. Capturing market share. Better customer experience. billion in 2021 to $9.23

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Nixon Gwilt Law

MAY 26, 2023

Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S., Reimbursement impacts provider adoption. you might be asking this question too. Remote Physiologic Monitoring (“RPM”).

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World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? Amazon’s purchase does not address these issues. 4our: Can HCPs trust patients?

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LEVO Health

MAY 10, 2023

With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. However, with the right approach, you can create a strong marketing strategy that not only complies with regulations but also enhances patient engagement and drives growth for your practice.

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World of DTC Marketing

DECEMBER 20, 2021

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? employers during June and July 2021.

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Vertical integration is common in the health systems sector.

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Clarify Health

JUNE 22, 2023

–(Business Wire)— Berkshire Hathaway Homestate Companies (BHHC), Workers Compensation, a leader in workers’ compensation insurance, and Clarify Health , a leading healthcare analytics, and value-based payments platform company, are pleased to announce a new partnership to improve quality of care and outcomes for injured workers.

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Clarify Health

DECEMBER 6, 2023

The strategic use of competitive intelligence data is increasingly becoming a crucial factor for healthcare payers looking to make informed decisions around strategic market expansion and strengthen their market position.

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World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

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Penrod

JUNE 6, 2024

Health Cloud was a version of Salesforce CRM tailored to healthcare providers, insurance companies, and other organizations’ unique needs with patient-focused business models. Like many healthcare providers, life science companies aren’t reaching their goals for digital transformation.

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Clarify Health

JANUARY 19, 2021

Much like how many consumers are turning to Amazon or Instacart delivery instead of in-store shopping during the pandemic, early data suggests that large swaths of the US population are choosing telehealth encounters instead of in-person visits with their healthcare providers.

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World of DTC Marketing

SEPTEMBER 17, 2020

IN SUMMARY: American healthcare is failing. While there are lots of reasons for this the silence of healthcare providers is a huge reason. If that doesn’t work then patients who are obese need to pay more for health insurance, plain and simple. So what’s being done?

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PM360

AUGUST 24, 2023

Most market access teams at pharmaceutical and biotech manufacturers have the same problem: evidence of clinical effectiveness isn’t always enough to affect prescribing behavior, often due to—accurate or misperceived—access and affordability concerns. For pharma, it can sometimes feel like a situation beyond their control.

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Contrarian Sales Techniques

FEBRUARY 21, 2023

While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies. Another way that pharma sales reps can contribute to society is by fostering partnerships between healthcare providers and pharmaceutical companies.

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Happy Living Medical Sales

MAY 1, 2023

Reputable medical supply companies are like finding a healthcare provider. According to Statista, in 2020, North America had the largest portion of the world's electric wheelchair market, at 39%. Do You Accept My Insurance? You're looking for a relationship that will last for a long time, not a one-off purchase.

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Referral MD

SEPTEMBER 21, 2023

AI-powered applications can facilitate communication and collaboration between primary care doctors and specialist providers, ensuring seamless transitions between efforts. Traditionally, managing referral tracking has been tedious and challenging for healthcare providers. How Does AI Help Save Time for Medical Practices?

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Clarify Health

AUGUST 15, 2023

Health plans and issuers of group or individual health insurance are also required to publish pricing information for covered services online so members can understand their financial responsibility before scheduling care. Looking at the cost of care provided compared to patient outcomes can help propel value-based care.

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World of DTC Marketing

SEPTEMBER 14, 2021

” While telehealth tends to increase with COVID spread, patients rarely have the opportunity to ask general health questions from their healthcare provider. To date, I have not received any communication on vaccinations from my health insurer or pharmacy. Science has become a pawn in the debate around vaccinations.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing.

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Impetus Digital

MARCH 15, 2024

Increased competition and evolving standard of care New competitors are entering the market at a rapid pace, and competition is intensifying. In terms of reimbursement, the costs of some oncology drugs are prohibitively high for patients without private insurance, reducing their accessibility.

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Clarify Health

FEBRUARY 27, 2024

The use of AI in healthcare can streamline administrative processes One of the most pivotal improvements providers can make is improving operational efficiency by streamlining administrative processes that impact the cost and overall quality of patient care.

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Contrarian Sales Techniques

FEBRUARY 25, 2023

A point of view from a Medical Sales Rep I strongly believe that the most effective insurance policy is not to get sick. So, it is still vital to have access to quality health care and health insurance, whether you are experiencing health issues or not. This includes potential side effects or adverse reactions to medications.

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PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. What Marketers Can Do. LGBTQ+ Patients Face Barriers to Preventive Care. Physicians Need More Education.

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PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. If there were endpoints that weren’t favorable to the drug, they may not be there.” Three quarters of U.S.

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Every Ancillary

MAY 14, 2021

Between emerging technologies, expiring patents, and ever-changing insurance coverage, the role of a medical sales professional is to constantly adapt and learn new things. According to one estimate from P&S Research , this market is expected to grow nearly 5x by 2030! Pros: Innovative market with new opportunities emerging.

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Clarify Health

OCTOBER 13, 2021

Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. What’s new for healthcare price transparency in 2021 ? The American healthcare system is ushering in a new era of health cost transparency.

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PM360

SEPTEMBER 28, 2022

Health marketers learned many valuable lessons during the pandemic. Health marketers have a responsibility to move away from homogenous media plans that assume the general population can be targeted and reached in broad, sweeping strokes. The Benefits of an Inclusive Marketing Approach. Evolving Demographics.

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pharmaphorum

SEPTEMBER 6, 2022

Pharmacy chain CVS has stepped up its drive into the wider healthcare market with an agreement to buy at-home care and technology provider Signify Health for around $8 billion – reportedly besting Amazon in a bidding war for the group. CVS is paying $30.50 billion deal to buy LHC Group.

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Clarivate

APRIL 18, 2024

Amazon also introduced Health Condition Programs, which partners with digital health companies such as Omada Health to connect members of health plans and employer-sponsored insurance with covered digital benefits. those with high patient volumes.

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LEVO Health

MAY 8, 2024

Fragmented Care: A lack of coordination across healthcare providers can make navigating the system challenging for patients. Time Constraints and Accessibility: Busy schedules and limited healthcare access hinder patient engagement. Portals can also facilitate secure messaging with healthcare providers.

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Clarify Health

JUNE 30, 2023

The law protects Americans from balance billing, which occurs when patients receive care from out-of-network providers and are billed for the difference between the provider’s charges and what their insurance covers. Insurers may also need to update their billing systems and processes to comply with the Act effectively.

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PM360

JUNE 29, 2022

Consumers want companies to help them meet their health and wellness needs, including providing access to innovative products and services that will allow them to live healthier lives. The consumer health market is anticipated to grow significantly in the coming years.

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Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing.

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Impetus Digital

SEPTEMBER 7, 2022

Natalie Yeadon Co-Founder & CEO Natalie worked in the pharmaceutical industry for over 18 years in a variety of sales, marketing, and early brand commercialization management roles both in Canada and in the US, in several different therapeutic areas. Book a Consultative Demo.

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Clarivate

DECEMBER 6, 2022

healthcare provision landscape, integrated delivery networks, or IDNs, are differentiating their offerings by adding outpatient treatment centers, pursuing National Cancer Institute designations and investing in value-based care. Christopher Silva, Senior Healthcare Research Analyst. In a fiercely competitive U.S. IDN status: Advanced.

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PM360

OCTOBER 24, 2022

GoodRx’s mission is to provide Americans—regardless of income or insurance status—the knowledge, choice, and care they need to stay healthy by improving access to affordable healthcare. Trusted by over 100 million patients and 825,000 providers, GoodRx ranks #1 in consumer trust of digital healthcare brands.

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