World of DTC Marketing

AUGUST 19, 2022

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. population health issues increase, the risk of insuring the average American goes up. As the U.S.

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Healthcare Healthcare Insurance Competition 204

Clarify Health

JUNE 29, 2023

Ideon will power Clarify Networks’ competitive intelligence software module with national insurance network data across commercial, Affordable Care Act (ACA), and Medicare Advantage (MA) markets to empower health plans to gain valuable insights into their competitors’ networks. Levin, co-founder and CEO of Ideon.

Networking 52

Networking Competition Insurance Healthcare 52

Clarivate

DECEMBER 19, 2022

Whenever a health insurer partners with retail giant Walmart, it has the ability to shake up the market. For 2023 Medicare Advantage open enrollment, the United States’ largest retailer will begin a 10-year partnership with the nation’s largest insurer. Walmart’s footprint gives UnitedHealth an edge in the race to scale up.

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Competition Retail Insurance Marketing 52

Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. 9 Healthcare Marketing Trends 2023. Competition from Retail and Telehealth Disruptors Continues to Intensif y. Focus on these key audiences to stay competitive: a.

Healthcare 107

Healthcare Healthcare Marketing Competition 107

PM360

APRIL 7, 2023

With new “disruptive” market entrants, how does the PBM landscape change, how are consumer perceptions altered, and how do pharma marketers stay ahead of the game to deliver differentiated value for brands? Kroger claims that Medicare and insurance holders can qualify and that their price might even beat insurance.

Marketing 52

Marketing Prescription Insurance Retail 52

Pharmaceutical Technology

MARCH 8, 2023

Eli Lilly has announced that it will reduce the price of its most commonly used insulin, Humalog, in the US, by 70% and cap the out-of-pocket cost for those on commercial insurance at $35. This recent price reduction to $35 has significant impact as rationing of insulin dosing has led to an increasing number of deaths among diabetics.

Competition 105

Competition Insurance Leads Marketing 105

Clarify Health

SEPTEMBER 5, 2023

Here are our top three provider network optimization strategies for health plans seeking to gain market share and manage claims spend in 2023 and beyond. Another challenge is that health plans tend to have limited access to data on new markets they’re looking to enter. This can lead to opportunities to increase margins and reduce MLR.

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Networking Healthcare Provider Healthcare Healthcare 52

Clarify Health

MARCH 22, 2024

While healthcare price transparency regulations aim to empower patients and promote competition in the market, providers face significant challenges in implementing and complying with these requirements effectively. private insurance, Medicare, Medicaid).

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Competition 52

pharmaphorum

JANUARY 10, 2023

Approximately 30% of global data volume is generated by the healthcare industry and it will continue to expand with a compound annual growth rate predicted to reach 36% by 2025, according to research by RBC Capital Markets. Capturing market share. Better customer experience. billion in 2021 to $9.23 About half raised their hands.

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Marketing Pharma Healthcare Healthcare 98

Clarify Health

JANUARY 23, 2024

With deep expertise in the healthcare and insurance fields and in-depth knowledge of industry standards, laws, and regulations, they can help businesses plan health benefits, streamline processes, and manage costs. The TPA market is expected to grow at a compound annual growth rate of 9.6%

Networking 52

Networking Competition Healthcare Healthcare 52

LEVO Health

MAY 10, 2023

With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. However, with the right approach, you can create a strong marketing strategy that not only complies with regulations but also enhances patient engagement and drives growth for your practice.

Healthcare 52

Healthcare Healthcare Marketing Healthcare Provider 52

World of DTC Marketing

OCTOBER 5, 2021

last year gave away more than $23 billion in rebates to insurance intermediaries, but still netted $50 billion in sales. Pharma must prepare for the new reality of marketing drugs with leaner organizations and are cost effective ways to develop drugs. Via Axios “The 10 highest-selling drugs in the U.S.

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Pharma Insurance Sales Government 241

World of DTC Marketing

MARCH 1, 2022

Most Americans don’t have much of a choice for their insurance plan. Mor than 54 % get health insurance through their employer. The lack of choice limits competition, which can drive prices higher. Tho e who are covered by health insurance are not immune to the burden of health care costs.

Insurance 154

Insurance Prescription Healthcare Healthcare 154

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Vertical integration is common in the health systems sector. In January 2023, VillageMD acquired Summit Health for $8.9

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Healthcare Healthcare Marketing Physicians 89

Healthcare Success

MAY 19, 2022

What does this mean for medical marketing, and how can hospitals and corporate entities with new physicians pivot their marketing strategies to meet their changing business needs and objectives? . What does this mean for marketing? Marketing in each of these situations is nuanced and requires thoughtful consideration.

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Marketing Physicians Doctors Competition 52

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend with a ton of competition. The B2B marketing strategy you use has to stand out.

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Doctors Physicians Marketing Prospecting 58

Quantified

FEBRUARY 12, 2024

Here’s a surprising snapshot of why improved training matters in a dynamic market—that is to say, a dynamic employment market: 70% of employees would consider leaving their current job to work somewhere with better training and career development. Consumers have greater access to dozens of competing providers in any given market.

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Sales Marketing Training Leads 40

PM360

SEPTEMBER 21, 2023

With this understanding, marketers can plan their strategies amidst the pressures of price negotiations. They do not have biosimilar or generic competition available in the market. Additionally, highly competitive classes, such as rapid-acting insulin and immunologics are included on the selected drug list.

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Manufacturing Marketing Competition Physicians 111

Clarify Health

AUGUST 15, 2023

Health plans and issuers of group or individual health insurance are also required to publish pricing information for covered services online so members can understand their financial responsibility before scheduling care.

Insurance 52

Insurance Competition Healthcare Healthcare 52

Healthcare Success

MAY 3, 2021

Is your “marketing to seniors” an audience turn-off? It’s no wonder that the marketing floodgates open when would-be marketers discover a 50th birthday and attack. How to Market to Seniors: Rethink Your Creative and Media Perspective. Here’s how to safeguard against this creative mistake and how to market to seniors.

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Distribution Marketing Healthcare Healthcare 90

Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. Market research insights. Data integration. Data integration.

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Marketing Pharmaceutical Side effects Insurance 52

Clarify Health

APRIL 23, 2024

This access facilitates the creation of more competitive offerings and pricing strategies. For instance, a payer might use data insights to develop a new insurance product that addresses a previously unmet need in the market, attracting a new segment of customers. That attracts new customers and helps retain existing members.

Healthcare 52

Healthcare Healthcare Insurance Management 52

Clarify Health

DECEMBER 12, 2023

A well-balanced and adequately resourced provider network is a strategic asset for payers in the highly competitive healthcare insurance market. When looking to optimize, it is critical to ensure network adequacy or the provider network’s ability to meet the healthcare needs of an insured population.

Networking 52

Networking Insurance Competition Healthcare 52

Clarivate

JULY 5, 2023

The month of July could see seven FDA-approved adalimumab biosimilars launch in the United States, an unprecedented situation for a market that has been relatively slow to embrace biosimilars. The Biosimilars Forum has hailed 2022 as a watershed year that could create a more competitive U.S. from 91% in 2023 to 36% by 2031.

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Marketing Physicians Manufacturing Competition 97

PM360

APRIL 7, 2023

PM360 asked experts in developing market access strategies about how the Inflation Reduction Act will impact drug pricing negotiation and other access-related issues as well as what other big trends in the space will force companies to rethink their strategies. How should life sciences companies adjust to these trends?

Manufacturing 97

Manufacturing Insurance Government Marketing 97

Pharmaceutical Technology

FEBRUARY 10, 2023

4D Molecular Therapeutics (4DMT), the California-based biotechnology company focused on developing gene therapies for rare and large market diseases, has had the FDA place a clinical hold onto its Fabry disease (FD) gene therapy program (4D-310).

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FDA Leads Competition Marketing 105

Scott Burrows

MAY 21, 2024

In the fast-paced world of healthcare sales, where challenges abound and competition is fierce, embracing change isn’t just a necessity—it’s a mindset that can make all the difference. My journey began in the insurance industry, where I achieved the prestigious Million Dollar Round Table as a financial advisor.

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Healthcare Sales Sales Healthcare Healthcare 52

Pharmaceutical Technology

MARCH 24, 2023

Biosimilars are an important tool to facilitate competition, lower the price of drugs, and create savings across the board. Amgen’s (US) Amjevita (adalimumab) is the first Humira biosimilar, launched in February 2023, and seven other FDA-approved biosimilars are expected to arrive on the US market later this year.

Competition 59

Competition Marketing FDA Physicians 59

Clarify Health

FEBRUARY 15, 2023

Ashley Tidd partners with payers and provider groups to help them utilize healthcare analytics to increase their competitive footprints in existing markets and expand into new markets as quickly and efficiently as possible. Many times plans don’t have the data they need in a new market.

Networking 52

Networking Competition Marketing Healthcare 52

World of DTC Marketing

JUNE 13, 2022

Right now, annual raises are being neutralized by increasing healthcare insurance premiums. If pharma wants to retain people, they may have to develop a solution to lower healthcare insurance premiums. The average per-employee cost of employer-sponsored health insurance jumped 6.3 Employers in the U.S. percent and 5.2

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Insurance Healthcare Healthcare Consulting 201

Clarivate

DECEMBER 6, 2022

In a fiercely competitive U.S. Here, these analysts highlight five under-the-radar integrated delivery networks that have taken innovative steps to expand their health ecosystems to offer more specialty services within their markets, with the aim of pushing value-based care to greater heights. ChristianaCare, Wilmington, Delaware.

Networking 52

Networking Healthcare Healthcare Competition 52

World of DTC Marketing

APRIL 5, 2021

They said “medical claims and revenues noticeably declined among hospitals during the height of the pandemic, which has benefited health insurers. One of the best ways is to cut costs which means letting experienced healthcare workers go. HCA’s second-quarter profit was roughly $1.1

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Healthcare Healthcare Patients Insurance 188

Contrarian Sales Techniques

DECEMBER 19, 2023

As a Business Development Assistant Manager for a leading insurance company in the vibrant East Coast region, you'll be at the forefront of this dynamic industry, playing a pivotal role in propelling both your career and the company's success. But isn't Bancassurance all cold calls and pushy tactics? Not in this world.

Insurance 40

Insurance Sales Training Marketing 40

Impetus Digital

MARCH 15, 2024

Increased competition and evolving standard of care New competitors are entering the market at a rapid pace, and competition is intensifying. This competitive intensity tends to focus on smaller patient populations with multiple treatment options (1,2). However, with rapid growth comes growing pains.

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Recruitment Healthcare Provider Patients Healthcare 80

Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. What’s more, your highest revenue service lines are likely already facing stiff competition from all angles. .

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Competition Healthcare Healthcare Marketing 107

Every Ancillary

MAY 14, 2021

Between emerging technologies, expiring patents, and ever-changing insurance coverage, the role of a medical sales professional is to constantly adapt and learn new things. According to one estimate from P&S Research , this market is expected to grow nearly 5x by 2030! Cons: Highly competitive with new options continually emerging.

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Medical sales Medical Sales Insurance 52

Clarify Health

OCTOBER 13, 2021

Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. After decades of negotiations between health insurance companies and healthcare providers being clothed in secrecy, Americans can now access negotiated prices before receiving care.

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Healthcare Healthcare Insurance Networking 52