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Marketing to physicians

World of DTC Marketing

More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Drug companies advertise in medical journals because it works. Although physicians believe they prescribe based on unbiased evidence, targeted drug ads have influenced prescribing habits.

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How Medical Sales Reps Can Influence Prescriber Behavior

MedReps

When new drugs are developed, tested, and placed on the open market, it becomes the job of a medical sales representative to get knowledge of those medications into the hands of physicians. Giving Out Drug Samples. These samples provide several different functions.

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How to Become a Pharmaceutical Sales Representative

Pharmaceutical Representative Training

They usually have drug samples which they provide to physicians which they carry in their company car. Pharma sales reps may work with other functions such as marketing, regulatory affairs, medical affairs, medical science liaisons, and support their field reimbursement specialist team. Pharma Sales Rep Salary & Perks.