PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

Pharmaceutical Technology

JULY 25, 2022

Digitalization is now in full swing as medical care integrates with ICT to take the patient experience to the next level. According to Tom Lenaerts, Head of Global Process Engineering at Datwyler, this transformation will reshape the entire healthcare ecosystem.

Pharmaceutical 114

Pharmaceutical Engineering Healthcare Provider Healthcare 114

PM360

SEPTEMBER 7, 2023

1 For 65% of respondents, one of the biggest issues was that coordinating and managing healthcare is overwhelming and time-consuming. A similar number of respondents (64%) expressed disappointment with their interaction with physicians, wishing that healthcare providers took more time to understand them.

Patients 111

Patients Physicians Healthcare Healthcare 111

Pharma Marketing Network

MAY 3, 2023

Pharmaceutical advertisements have a far-reaching impact on the industry and beyond. From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry.

Pharmaceutical 52

Pharmaceutical Healthcare Provider Prescription Healthcare 52

Contrarian Sales Techniques

JANUARY 25, 2023

When I first started working as a pharmaceutical sales representative, I didn't fully understand the importance of product knowledge and accurate information. As a pharmaceutical sales representative, I have received extensive training on the products I represent. But product knowledge is not the only important aspect of my job.

Product Knowledge 52

Product Knowledge Pharmaceutical Sales Sales Pharmaceutical 52

eMediWrite

JUNE 22, 2023

The process of giving a pharmaceutical product a unique identity on the market is called pharmaceutical product positioning. Your pharmaceutical firm can gain a competitive edge, boost sales, and develop brand loyalty by using effective product positioning.

Pharmaceutical products 52

Pharmaceutical products Pharmaceutical Competition Marketing 52

Pharmaceutical Technology

JANUARY 16, 2024

Patients play their cards close to their chest when it comes to sharing their personal information. But despite hesitancy to…

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Patients 52

Contrarian Sales Techniques

JANUARY 25, 2023

When I first started working as a pharmaceutical sales representative , I didn't fully understand the complexity of reimbursement and insurance coverage. Many times, I have seen patients who are unable to access the product they need due to reimbursement and insurance issues.

Insurance 52

Insurance Pharmaceutical Sales Sales Pharmaceutical 52

Clarivate

MARCH 14, 2024

These molecules of interest also impacted the pharmaceutical industry, and pharmaceutical companies faced a requirement to rapidly adopt risk mitigation plans to monitor the presence of nitrosamines in drug products. However, this regulatory ban does not impact active pharmaceutical ingredients (APIs).

Pharmaceutical 52

Pharmaceutical Manufacturing Food Healthcare Provider 52

Impetus Digital

JUNE 2, 2023

Direct pharma-patient engagement used to be considered largely a “nice to have,” and was, at best, a rare occurrence at specific times during the pharmaceutical product life cycle. However, for many Pharma teams, engaging patients is still a new concept, and getting started can feel daunting.

Patients 97

Patients Pharma Education Pharmaceutical 97

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. A Deeper Look Into the Digital Healthcare Journey.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

Rep-Lite

FEBRUARY 23, 2024

As a pharmaceutical sales rep, you undergo a rigorous training program, develop strong relationships with healthcare professionals, and work tirelessly to meet sales targets. Despite these challenges, pharmaceutical sales reps play a crucial role in driving revenue for their companies and promoting life-saving medication to patients.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Pharma reps 52

Contrarian Sales Techniques

JANUARY 24, 2023

As a pharmaceutical sales representative, I have often come across the misconception that my job is solely about pushing the most profitable products , regardless of whether they are the best treatment option for the patient. As a pharmaceutical sales representative, I am bound by strict ethical guidelines and regulations.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Ethics 52

Impetus Digital

JUNE 29, 2023

She has a wide range of leadership experiences as a business development leader from small to big pharmaceutical companies. She has brought her expertise in a wide range of therapeutic areas in both a medical and commercial capacity to help improve patient education and patient outcomes.

Patients 52

Patients Education Professional Services Healthcare Provider 52

PharmExec

MARCH 28, 2024

In this Pharmaceutical Executive video interview, Optum Rx clinical pharmacist, Arash Sadeghi, discusses how healthcare providers and patients navigate the potential benefits and uncertainties associated with a medication approved through the accelerated approval pathway.

Medical 52

Medical Healthcare Provider Healthcare Healthcare 52

PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. With AI-powered chatbots and services, patients can access the information they need more efficiently. Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Pharma Marketing Network

MAY 15, 2023

Big data has become an increasingly important tool for businesses across various industries, and the pharmaceutical industry is no exception. However, the use of big data in pharmaceutical marketing also poses significant challenges that must be considered. One of the biggest challenges is ensuring that patient privacy is protected.

Pharmaceutical 59

Pharmaceutical Marketing Electronics Media 59

Rep-Lite

DECEMBER 7, 2023

Getting into pharmaceutical sales and selling pharmaceutical products may require patience and persistence, but for individuals with the right qualifications and a passion for the field, it can be a rewarding and financially lucrative career. What is Pharmaceutical Sales? Why Pursue a Career in Pharmaceutical Sales?

Pharmaceutical Sales 52

Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

Contrarian Sales Techniques

JANUARY 25, 2023

When I first started working as a pharmaceutical sales representative, I didn't fully understand the importance of compliance with regulatory requirements. Regulatory requirements such as HIPAA and FDA regulations are put in place to protect patient's safety and ensure that all sales and marketing efforts are compliant.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Safety 52

Contrarian Sales Techniques

FEBRUARY 20, 2023

Are you ready to explore the fascinating world of Medical Science Liaisons (MSLs) in the pharmaceutical industry ? The role of MSLs has been growing in popularity over the past years, attracting many pharmaceutical sales reps. The COVID-19 pandemic has also had an impact on the demand for MSLs.

Medical science 52

Medical science Medical Pharmaceutical Healthcare Provider 52

Pharma Marketing Network

MAY 3, 2023

Introduction Pharmaceutical marketing has come a long way since the traditional approach of detailing and promoting drugs to healthcare professionals. This article explores some of the latest innovations in pharmaceutical marketing and their impact on the industry.

Marketing 52

Marketing Pharmaceutical Healthcare Provider Media 52

Impetus Digital

APRIL 6, 2023

Yeadon sits down with host Greg Muzzillo from the Million Dollar Podcast to share how she took a leap of faith by founding a virtual-based company in 2008, and has since transformed pharmaceuticals meetings, events, and programs across the globe.

Pharmaceutical 52

Pharmaceutical Professional Services Healthcare Provider Consulting 52

PM360

JUNE 11, 2022

What is the value of a patient-centric approach if that approach doesn’t include the patients themselves? They want a patient inclusive approach. More specifically, what role is Medical Affairs playing in working with patients to create educational materials that would make sense to fellow patients?

Patients 98

Patients Medical Education Government 98

Pharma Marketing Network

MARCH 23, 2023

Big data has become an increasingly important tool for businesses across various industries, and the pharmaceutical industry is no exception. However, the use of big data in pharmaceutical marketing also poses significant challenges that must be considered. One of the biggest challenges is ensuring that patient privacy is protected.

Pharmaceutical 52

Pharmaceutical Marketing Electronics Media 52

Contrarian Sales Techniques

JANUARY 27, 2023

I think it is important for the pharmaceutical industry and the medical profession to limit the influence of gifts on the prescribing of certain medicines. This can be detrimental to the patient's health and can also lead to increased healthcare costs.

Pharmaceutical 52

Pharmaceutical Medical Healthcare Healthcare 52

Contrarian Sales Techniques

JUNE 18, 2023

Pharmaceutical sales comprise a dynamic, demanding, and rewarding field. Within it, knowing how to effectively finalize a sale is an invaluable ability that plays a pivotal role in successful pharmaceutical selling techniques. It's designed to meet the high expectations of medical professionals from their healthcare providers.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Doctors 52

Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? In the complex world of pharmaceuticals, it’s not just what you sell, but how you sell it. In this post, we’re diving deep into the realm of pharmaceutical sales training.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

Impetus Digital

FEBRUARY 1, 2024

They will tie in these trends with tips and best practices for how to optimize your insight-gathering programs, conference engagements, patient-centricity efforts, and HCP- or patient-facing materials. She has a wide range of leadership experiences as a business development leader from small to big pharmaceutical companies.

Professional Services 113

Professional Services Education Healthcare Provider Patients 113

Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

Marketing 96

Marketing Pharma Media Healthcare Provider 96

Eversana Intouch

APRIL 4, 2024

MM+M recently named Teva Pharmaceuticals’ AUSTEDO XR campaign as their Campaign of the Week! To help patients and HCPs recognize TD, our team partnered with Teva on two new TV spots focusing on two different journeys of characters who have TD. It’s estimated that some 85% of TD cases go undiagnosed. So that brand recall is important.

Side effects 77

Side effects Healthcare Provider Healthcare Healthcare 77

PM360

SEPTEMBER 28, 2022

One fast-growing group in particular that requires a patient-centric and culturally relevant approach to marketing is the Hispanic audience, which is extremely diverse. The patient landscape continues to evolve. One immediate benefit of inclusive marketing—helping bridge barriers with healthcare providers.

Patients 98

Patients Marketing Doctors Healthcare 98

Pharmaceutical Technology

AUGUST 4, 2022

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. The second is at a patient level, once an individual has started treatment. Breaking down the opportunities.

Healthcare Provider 143

Healthcare Provider Pharma Consulting Healthcare 143

Impetus Digital

MARCH 15, 2024

In fact, for the past five years, the number of treated patients with cancer has seen an average annual increase of 5% globally (1). This competitive intensity tends to focus on smaller patient populations with multiple treatment options (1,2). However, with rapid growth comes growing pains.

Recruitment 94

Recruitment Healthcare Provider Patients Healthcare 94

European Pharmaceutical Review

JUNE 24, 2022

The Greek state has filed a lawsuit against Novartis , asking for € 214 million in compensation for non-pecuniary damages* the country may have suffered due to alleged illegal payments to government officials and healthcare providers. Novartis has, in recent years, paid $1.3

Healthcare Provider 139

Healthcare Provider Government Doctors Sales 139

Pharmaceutical Technology

MARCH 28, 2024

Drug shortages are worsening globally, leaving patients without access to essential medications, and healthcare providers struggling to find alternative treatments.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Medical 52

Contrarian Sales Techniques

OCTOBER 31, 2023

I found this article on Understanding Pharmaceutical Incentive Compensation Plans that explained it quite well. For one, it often led to reps pushing products without genuinely considering the needs or best interests of the healthcare providers or patients. It's not just about selling. It's not just about a one-time sale.

Medical sales 64

Medical sales Sales Medical Medical sales reps 64

PM360

JUNE 16, 2023

Simply put, identifying a disorder and receiving a formal diagnosis is at the root of myriad difficulties—from connecting a patient to a community to generating an appropriate care and treatment plan that ideally goes beyond managing symptoms to connecting a patient to clinical trials.

Patients 52

Patients Healthcare Healthcare Electronics 52