How a Simple Conversation Changed My Approach to Pharmaceutical Sales
Contrarian Sales Techniques
MAY 16, 2024
I still remember the day vividly – it was a rainy Tuesday afternoon, and I was scheduled for a pharmaceutical sales call that I had been dreading for weeks. My client, Dr. Stevens, was already seated, reviewing some patient files. Many patients either forget to take their medication or stop altogether because of side effects."
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