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How a Simple Conversation Changed My Approach to Pharmaceutical Sales

Contrarian Sales Techniques

I still remember the day vividly – it was a rainy Tuesday afternoon, and I was scheduled for a pharmaceutical sales call that I had been dreading for weeks. My client, Dr. Stevens, was already seated, reviewing some patient files. Many patients either forget to take their medication or stop altogether because of side effects."

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Putting Patients First: Improving the Pharmaceutical Supply Chain

Impetus Digital

The pharmaceutical supply chain can be a difficult and demanding system to manage. Medications and supplies must be handled with the utmost care, often needing to comply with strict temperature regulations and changing demands from patients and providers that vary depending on the country.

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Will AI Completely Transform the Patient Experience?

PM360

1 For 65% of respondents, one of the biggest issues was that coordinating and managing healthcare is overwhelming and time-consuming. A similar number of respondents (64%) expressed disappointment with their interaction with physicians, wishing that healthcare providers took more time to understand them.

Patients 111
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Improving Patient Portal Engagement with Pharma Content

PM360

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

Pharma 105
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Mastering the Art of Closing Pharmaceutical Sales: A Quick Guide

Contrarian Sales Techniques

Pharmaceutical sales comprise a dynamic, demanding, and rewarding field. Within it, knowing how to effectively finalize a sale is an invaluable ability that plays a pivotal role in successful pharmaceutical selling techniques. It's designed to meet the high expectations of medical professionals from their healthcare providers.

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The Role of ChatGPT in Enhancing Pharma Marketing Efficiency and Effectiveness

PM360

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” With AI-powered chatbots and services, patients can access the information they need more efficiently.

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Use Your Physician Directory to Increase Patient Conversion

LEVO Health

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. A Deeper Look Into the Digital Healthcare Journey.