Healthcare Success

OCTOBER 30, 2023

Do you want to position your healthcare products and services where your target audience actively seeks them? Focus on reputation-building digital marketing strategies to build healthcare consumer confidence in your providers, products, and services. Do you want to compete in each of your local markets? Why is this so important?

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PM360

SEPTEMBER 7, 2023

Doctor Docs: HCPs on Social Media Platforms X vs. Threads Reaching HCPs where they prefer to consume content isn’t as simple with recent changes to the social media landscape. One doctor even said that Meta “bans” him anytime he says the word “cannabis.” However, it’s not a uniform picture.

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Healthcare Success

JULY 18, 2023

In fact, we often include healthcare PR services in our marketing plans along with other key strategies, including branding, digital marketing, traditional advertising, internal marketing, and professional referral building. Instead, think of public relations in healthcare as the strategic management of internal and external communications.

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Healthcare Healthcare Marketing Media 52

Medgadget

DECEMBER 16, 2022

This past week, Medgadget was an official media partner with the Healthcareᐩ Expo Taiwan. This four-day annual event brings together healthcare companies from all over Taiwan and the rest of the world. He shared that the healthcare industry needs to become less reactive and more proactive and predictable.

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Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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Referral MD

JUNE 16, 2022

Photo by Glenn Carstens-Peters on Unsplash Ever wondered how to raise your practice profile and build your brand through PR and media? The intersection between public relations, social media, and TV news. How to properly conduct media interviews. When and what medical stories generate the most interest to news agencies.

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Healthcare Healthcare Media Doctors 52

pharmaphorum

DECEMBER 19, 2022

In our line of work, there is another type to watch out for – the healthcare influencer. Physicians, patients, and caregivers are all tapping into the power of social media to communicate with one another and increase awareness about certain issues that are important to them. Physician influencers.

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Healthcare Healthcare Media Physicians 52

World of DTC Marketing

AUGUST 25, 2022

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S.

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Doctors Media Physicians Pharma 227

Healthcare Success

OCTOBER 9, 2023

Healthcare consumers demand better, more personalized experiences at every touchpoint. Listen to the podcast: So, it makes sense for healthcare businesses to focus their attention on their websites, landing pages, and paid search campaigns. So, how can healthcare marketers effectively capture and maintain their interest?

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Healthcare Healthcare Doctors Marketing 72

Referral MD

APRIL 27, 2023

As the technology industry grows increasingly mature, we see trending healthcare technologies that apply to the field of medicine. Here are six of the hottest recent trends that will be changing healthcare in 2023: 1. AI can help healthcare providers predict outcomes, improve patient care and reduce costs. Targeted Treatment.

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Healthcare Healthcare Doctors Management 52

World of DTC Marketing

JULY 1, 2021

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

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Side effects Doctors Prescription Media 217

PM360

DECEMBER 14, 2023

While influencers have set the bar high in terms of what these medications can accomplish for patients, doctors will have to navigate expectations to bring our patients back to reality. Becoming Social Media Interpreters Pharma marketers have the potential to be great patient education partners. Reference: 1.

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World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The majority of healthcare consumers start their journey by finding and comparing providers online, usually through search.

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Media Prescription Pharma Healthcare 261

Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

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Healthcare Healthcare Marketing Media 52

World of DTC Marketing

OCTOBER 2, 2021

I joined some “private” healthcare condition pages on Facebook and was taken back by the amount of misinformation and bad advice. Yet despite Facebook’s misinformation and untruths, media buyers and brands continue to give them a lot of money. It was an excellent piece of investigative journalism.

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Doctors Media Pharma Physicians 197

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.

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Marketing Doctors Healthcare Healthcare 253

Referral MD

JULY 28, 2022

At the very onset of the COVID-19 pandemic, healthcare businesses across the US were suddenly faced with new and intense challenges. In this piece, we will be looking at a few ways healthcare organizations- both small and big- can think about growing their practice in 2022. Build a Strong Social Media Presence for your Practice.

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Healthcare Healthcare Media Patients 52

Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. From curating an online Winnipeg doctors list to formulating digital marketing strategies, everything in the industry has moved online.

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Healthcare Healthcare Marketing Physicians 52

Healthcare Success

SEPTEMBER 27, 2022

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” For these reasons and more, manual call tracking for healthcare often falls to the bottom of the priority list in favor of other high-priority tasks, like scheduling appointments. What is Call Tracking for Healthcare?

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World of DTC Marketing

DECEMBER 22, 2021

Will this affect healthcare? I keep in contact with many thought leaders to keep a pulse on what’s happening within the healthcare market. While there is usually a dropoff in visiting doctors during the holidays, most see a significant decrease in patient visits. appeared first on World of DTC Marketing.com.

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Patients Doctors Healthcare Healthcare 241

World of DTC Marketing

NOVEMBER 9, 2020

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. I’ve seen that, while people will turn to social media for health information, they seldom make treatment decisions based on what they find.

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World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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Healthcare Success

APRIL 11, 2023

Instead of using a generic style guide for content, today’s leading healthcare brands are creating their own, also known as content style guides. Let’s dive into the nuts and bolts of a healthcare content style guide tailored for your business. consumers, clients, or patients), and how to refer to your doctors and specialists.

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Healthcare Healthcare Media Education 61

World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. The question is what percentage of healthcare visits can be replaced with telehealth? In April 2020, 43.5%

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Doctors Physicians Pharma Patients 309

Scott’s Directories

APRIL 30, 2022

The healthcare industry is pretty competitive, recording massive growth yearly. The spending in the healthcare industry increases by millions of dollars every year. Based on this, some B2B healthcare marketers may find it challenging to get the traction they need. This way, they can offer better services to their customers.

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Healthcare Healthcare Marketing Doctors 40

Scott’s Directories

SEPTEMBER 20, 2022

The year 2022 has produced many new B2B marketing trends in the healthcare sector. Statistics from CB Insights reveal that more than 12,000 medical tech-related startups cater to the healthcare sector worldwide. This shows that these healthcare marketing trends will only keep increasing as the years go by.

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PM360

APRIL 25, 2023

No one disputes how much the media landscape has evolved over the last two decades. What has been discussed, at times very passionately, is the role and reputation of media in today’s environment. consumers and 500 media professionals questions ranging from how they perceive media, what influences them, and how they consume media.

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Media Physicians Ethics Medical 98

World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% 3hree : Total online healthcare spending will increase. to reach $9.53 this year). END Points.

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Doctors Pharma Retail Electronics 227

World of DTC Marketing

JANUARY 4, 2021

Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare. Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. 10en : Expect the media to be hostile towards pharma.

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Marketing Media Medical Prescription 271

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

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Doctors Marketing Insurance Prescription 243

World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

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World of DTC Marketing

AUGUST 13, 2020

Yet, too many pharma companies don’t get social media snapshots of what’s being said. When I prepared a social media dashboard for a client on shingles I was taken back by the amount of misinformation in social media, particularly in Facebook groups. The answer to that is yes, and no.

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Pharma Doctors Media Prescription 223

PM360

SEPTEMBER 15, 2022

Healthcare professionals (HCPs) are changing their habits accordingly. Forging a connection between industry and the medical community in a continuously evolving media environment provides another way to get a better understanding of the challenges in the medical community and the hot topics both medical professionals and industry face.

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Education Media Medical Physicians 52

Storyvine

FEBRUARY 2, 2023

We all know how busy doctors can be, and here's your chance to not only meet them in person, but to film them talking about their expertise, and the latest research and learnings. Re-purpose the footage as content for websites, social media accounts and other marketing materials. Storyvine wants to help you make the most of it.

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LEVO Health

OCTOBER 6, 2021

In the rapidly changing world of healthcare, a healthcare marketing agency is essential to running a successful medical practice. Fortunately, with a marketing agency tailored specifically towards the healthcare industry, your medical practice may be able to flourish. . Social Media Presence. Build Your Website.

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Healthcare Healthcare Marketing Medical 52

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Veradigm Digital Health Media is unique because it enables marketing teams to reach HCPs during their normal daily workflow.

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World of DTC Marketing

MARCH 3, 2022

Press Ganey recently asked1 1,000+ healthcare consumers about their digital behaviors, but unfortunately, their findings mean little to emarketers working within the industry. Online ratings secure trust: Consumers turn to objective online ratings and reviews from peers to inform their decisions about doctors and treatment.

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