Scott’s Directories

APRIL 30, 2022

The healthcare industry is pretty competitive, recording massive growth yearly. The spending in the healthcare industry increases by millions of dollars every year. Based on this, some B2B healthcare marketers may find it challenging to get the traction they need. This way, they can offer better services to their customers.

Healthcare 40

Healthcare Healthcare Marketing Doctors 40

World of DTC Marketing

SEPTEMBER 14, 2021

The misinformation around COVID continues to permeate the media. It had been over six months since I had my Moderna vaccinations, and my doctor recommended a booster shot, saying, “it can’t hurt.” COVID has clearly identified a major issue with online health information, especially in social media.

Media 159

Media Insurance Healthcare Provider Doctors 159

Healthcare Success

SEPTEMBER 27, 2022

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” For these reasons and more, manual call tracking for healthcare often falls to the bottom of the priority list in favor of other high-priority tasks, like scheduling appointments. What is Call Tracking for Healthcare?

Healthcare 55

Healthcare Healthcare Marketing CRM 55

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Veradigm Digital Health Media is unique because it enables marketing teams to reach HCPs during their normal daily workflow.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Pharma Marketing Network

NOVEMBER 20, 2020

This year’s 24 th Annual Healthcare Internet Conference , held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how to grow digital engagement, and how patient experiences are shifting with telemedicine during COVID-19.

Healthcare 52

Healthcare Healthcare Healthcare Provider Physicians 52

LEVO Health

OCTOBER 6, 2021

In the rapidly changing world of healthcare, a healthcare marketing agency is essential to running a successful medical practice. Fortunately, with a marketing agency tailored specifically towards the healthcare industry, your medical practice may be able to flourish. . Social Media Presence. Build Your Website.

Healthcare 52

Healthcare Healthcare Marketing Medical 52

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 109

Leads Patients Healthcare Provider Healthcare 109

Scott’s Directories

APRIL 2, 2022

This applies to every sector, including the healthcare industry. For instance, patients may only agree to receive treatment from doctors they are familiar with or those with a good reputation. The same applies to marketing products to people in the healthcare industry. Let customers know the brand.

Prospecting 52

Prospecting Doctors Healthcare Healthcare 52

PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients. Reach Patients During Doctor Discussions at the Point of Care.

Marketing 98

Marketing Patients Pharma Doctors 98

LEVO Health

JANUARY 30, 2024

The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. Why Video Advertising Matters for Healthcare Video advertising is more than a trend. Types of Digital Video Ads for Healthcare 1.

Healthcare 52

Healthcare Healthcare Education Healthcare Provider 52

PM360

SEPTEMBER 28, 2022

Health marketers have a responsibility to move away from homogenous media plans that assume the general population can be targeted and reached in broad, sweeping strokes. The consequences for the health industry are huge—especially considering the Hispanic population is traditionally considered a “healthcare powerhouse.”

Patients 98

Patients Marketing Doctors Healthcare 98

pharmaphorum

SEPTEMBER 6, 2022

Pharmacy chain CVS has stepped up its drive into the wider healthcare market with an agreement to buy at-home care and technology provider Signify Health for around $8 billion – reportedly besting Amazon in a bidding war for the group. CVS is paying $30.50 billion deal to buy LHC Group.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Insurance 52

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 52

Leads Patients Healthcare Provider Healthcare 52

PM360

MARCH 24, 2023

Nearly 7 in 10 surveyed patients (69%) said they had sought resources beyond their healthcare provider to get more information about their cancer. Patients are more empowered than ever, thanks to technology and social-media platforms where they can find answers about their disease and treatment,” Goel says.

Patients 98

Patients Education Side effects Media 98

LEVO Health

AUGUST 17, 2021

Competition amongst healthcare practices is at an all time high. If you’re a healthcare provider, you should be searching for innovative ways to attract new patients and gain an edge over your competitors. Your Practice Needs Social Media. Your Practice Needs Social Media. Their voice speaks volumes. .

Patients 52

Patients Media Engineering Doctors 52

PM360

JUNE 11, 2022

While social media had already been on the rise for disseminating medical information, the COVID-19 pandemic pushed many healthcare providers (HCPs) into the space. So when it comes to gaining trust on social media, HCPs should be the go-to influencers for pharma to get on their side. One in three consumers in the U.S.

Media 52

Media Education Pharma Patients 52

Healthcare Success

SEPTEMBER 20, 2022

Help Providers Win New Patients from Large Local Businesses with These Tactics. Most healthcare providers have local businesses that are (or could be) a source of new business. Local SEO for healthcare organizations is essential for building trust with your local audience—no matter how many locations you manage.

Patients 102

Patients Specialization Healthcare Healthcare 102

LEVO Health

NOVEMBER 16, 2023

The digital landscape has transformed various industries, and healthcare is no exception. Healthcare professionals (HCPs) are increasingly turning to digital channels, not just for patient care but also for their personal learning and development. Continuous Feedback and Iteration The digital landscape is ever-evolving.

Education 52

Education Specialization Healthcare Healthcare 52

Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

Physicians 98

Physicians Marketing Medical Prescription 98

Scott’s Directories

OCTOBER 6, 2023

The Canadian healthcare sector, particularly the pharmacy industry, is massive and growing. They are not just healthcare providers but also critical medical decision-makers. A comprehensive list of Canadian pharmacies provides a starting point, but understanding their needs and challenges is critical to successful engagement.

Medical 52

Medical Prospecting Education Networking 52

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: .

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider? Walmart has recently focused on expanding its virtual healthcare presence.

Retail 97

Retail Healthcare Healthcare Marketing 97

Veeva

AUGUST 15, 2021

Veeva OpenData has one of the most accurate customer reference data sets available in the market and provides access to a wide profile of healthcare professionals and healthcare organisations in Singapore. Veeva OpenData provides trusted customer reference data to help pharmaceutical companies better engage with their customers.

Sales 52

Sales Healthcare Healthcare Healthcare Provider 52

PM360

SEPTEMBER 7, 2023

This health crisis thrust me squarely into the middle of one of the fastest-growing healthcare stakeholder groups—non-paid family caregivers. As communicators, we dig deep to uncover people’s challenges and hopes as they travel along complex healthcare journeys so we can help our clients show up for them in meaningful ways.

Healthcare 52

Healthcare Healthcare Education Patients 52

Rep-Lite

MARCH 28, 2023

A medical sales representative’s primary goal is to sell medical products and services to healthcare providers. As a medical sales rep, you will be responsible for the development of relationships with physicians and other healthcare professionals in order to promote your company’s products or services.

Medical sales 52

Medical sales Medical sales reps Medical Sales 52

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. Reason 5: GoodRx HCP Media Solutions Are NEW How can “new” solutions already have an audience of nearly a million HCPs?

Media 52

Media Prescription Healthcare Provider Patients 52

Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. After all, would you trust your own eyes to a surgeon who has done 20 surgeries, or another doctor who has done 2,000 surgeries?

Competition 109

Competition Healthcare Healthcare Marketing 109

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. The pandemic sparked an increase in social media activity, as patients sought relief via online communities. This behavior won’t change as patients return to their new “normal.”

Patients 59

Patients Pharma Education Media 59

Healthcare Success

DECEMBER 22, 2022

Your CEO expects you to be a graphic designer, writer, web developer , videographer, social media guru, online advertising expert , SEO expert , traditional media buyer, content marketer , brand expert , physician liaison , and PR person.". Uninitiated executives and doctors assume marketing is easy. I said, "Let me guess.

Marketing 59

Marketing Healthcare Healthcare Media 59

Pharma Marketing Network

OCTOBER 4, 2020

Don ( PMN): It’s great to have you on we’ve got a lot to get through today, you run the company Logic Inbound which is largely a an SEO firm and so I wanna kick things off here by talking about how SEO works for the doctors and healthcare entrepreneurs that want to do it on their own.

Doctors 52

Doctors Marketing Healthcare Healthcare 52

Healthcare Success

APRIL 18, 2022

Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. Online doctor reviews continue to gain credibility for potential and current patients. Improved Local SEO.

Healthcare 59

Healthcare Healthcare Medical Patients 59

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Give Patients the Resources They Want.

Patients 98

Patients Prescription Doctors Education 98

Healthcare Success

APRIL 18, 2022

Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. Online doctor reviews continue to gain credibility for potential and current patients. Improved Local SEO.

Healthcare 52

Healthcare Healthcare Medical Engineering 52

Evolve Your Success

MAY 30, 2023

Gain the essential skills that inspire customers to say yes, paving the way for success and making a lasting impact in healthcare. The Trilogy of Yes: Connection, Communication, & Cooperation: A Trilogy of Sales Skills That Inspire Customers to Say Yes He has many years of experience in sales leadership in healthcare.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. It may sound elementary but making POC better starts with prioritizing the channel for all healthcare brands. Matthew Stumm. Focus on Market Research. Linda Ruschau.

Marketing 52

Marketing Physicians Doctors Patients 52

PM360

NOVEMBER 21, 2022

For instance, prior to even looking for a doctor they may have first tried an online symptom checker. And if their doctor visit is a telehealth appointment then they may have to spend time in a virtual waiting room. What does the future hold for the digital front door in healthcare? What can be learned from other industries?

Patients 95

Patients Consulting Physicians Healthcare 95