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The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website's Organic Marketing Needs

Healthcare Success

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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Wego health’s self-serving survey

World of DTC Marketing

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Imagine a survey like this from a company that specializes in patient influencers. ” By nature, influencers use social media to influence (DUH).

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Follow These Healthcare Marketing Trends

Scott’s Directories

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. From curating an online Winnipeg doctors list to formulating digital marketing strategies, everything in the industry has moved online.

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The Levels of Content & Why Healthcare Can’t Settle for Lower Tiers

Healthcare Success

Content comes in levels or tiers, and your healthcare website requires the highest level. Writing high-quality content for healthcare that ranks high on Google and drives consumer action is hard. Along with damaging your reputation among consumers and peers, it goes against Google’s quality standards for healthcare content.

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10 Ways to Attract New Patients from Key Local Employers

Healthcare Success

Most healthcare providers have local businesses that are (or could be) a source of new business. Geofencing allows healthcare businesses to push hyper-relevant paid search advertisements to their target audience when they enter a specific location, like an office building or a factory. Geofencing. Invest in local SEO.

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Digital Video Advertising for HCPs

LEVO Health

The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. Why Video Advertising Matters for Healthcare Video advertising is more than a trend. Types of Digital Video Ads for Healthcare 1.

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Point of Care Marketing Association Announces Winners of the Inaugural POC Excellence Awards

PM360

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: BBH London, WebMD POC.