Medical Sales Guru

FEBRUARY 12, 2021

Social media platforms like LinkedIn are an effective way of doing this, but… Too many medical sales reps violate “the unwritten rules” of social media engagement, turning-off customers and missing opportunities. Social media platforms like LinkedIn are an effective way of doing this, but.

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MedCity News

SEPTEMBER 20, 2023

Gastroenterologist Dr. Austin Chiang has about a decade of experience as a physician influencer on social media. During a conference in Chicago, he encouraged more providers to share their expertise on social media.

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World of DTC Marketing

JUNE 10, 2021

According to research from HealthLink Dimensions, more than a third of physicians reported using social networks to communicate with their professional peers, and 59% said they see the value in social media and plan to use it as a resource in the future. What about social media? Physicians have the same online habits as most of us.

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Healthcare Success

JULY 5, 2022

Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. Get Your Doctors’ Attention Immediately. Doctors are notoriously hard to reach and persuade. Always offer specific solutions to specific problems.

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Scott’s Directories

NOVEMBER 2, 2022

Doctors are an important demographic for any business looking to increase their sales. When targeting doctors, it’s essential to understand their needs and be able to effectively communicate your product or service as a solution. Take the time to research the specific specialties and interests of the doctors you are targeting.

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Healthcare Success

JULY 5, 2023

Organic Social Media When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing. Sadly, the promise of social media fame and easy money far exceeds reality—then and now. Who could blame them? million followers.

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Medical Device Success

NOVEMBER 8, 2020

He roled up his sleeves, did his research and put into action a unique social media campaign. You will be surprised at his social media channel of choice. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross. No agency help. Just DIY (Do It Yourself).

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Sales Pilot Medical Sales Performance

APRIL 4, 2023

“The doctor doesn’t meet with sales reps.” Many med tech reps resort to alternative communication methods, such as connecting on social media, which can be effective if: 1. Many med tech reps resort to alternative communication methods, such as connecting on social media, which can be effective if: 1.

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Sales Pilot Medical Sales Performance

MAY 24, 2023

Here’s the core of it: Medical sales representatives tend to focus on the sale rather than thinking like the doctor, nurse, materials manager, hospital CFO, or any other stakeholder they sell to. For example, imagine approaching a doctor by thinking like a doctor instead of a sales rep. Now, think like a doctor.

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World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. I’ve been watching the new “diabetes weight loss drugs” on social media, and the conversation has been robust. What will DTC marketers do then?

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World of DTC Marketing

AUGUST 25, 2022

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S.

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World of DTC Marketing

JULY 1, 2021

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

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PM360

DECEMBER 14, 2023

While influencers have set the bar high in terms of what these medications can accomplish for patients, doctors will have to navigate expectations to bring our patients back to reality. Becoming Social Media Interpreters Pharma marketers have the potential to be great patient education partners. Reference: 1.

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eMediWrite

MAY 27, 2022

Today’s doctors are more digitally present than ever before, and using just one channel isn’t enough to stay top of mind – you need to go multi-channel. Some of the reasons why doctors switch to competing brands are listed below. How many physician touchpoints does your brand now have?

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PM360

SEPTEMBER 15, 2022

Forging a connection between industry and the medical community in a continuously evolving media environment provides another way to get a better understanding of the challenges in the medical community and the hot topics both medical professionals and industry face. Fun and Educational Medical Content. One must choose words carefully.

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PM360

APRIL 25, 2023

No one disputes how much the media landscape has evolved over the last two decades. What has been discussed, at times very passionately, is the role and reputation of media in today’s environment. consumers and 500 media professionals questions ranging from how they perceive media, what influences them, and how they consume media.

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World of DTC Marketing

OCTOBER 2, 2021

Yet despite Facebook’s misinformation and untruths, media buyers and brands continue to give them a lot of money. They should also be reminded that the most credible sources of information are their doctors and medical journal studies which can be accessed online. It was an excellent piece of investigative journalism.

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World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. 2wo: Social media, especially Twitter, has become a great source for patients researching prescription drugs. Social media provides a great tool for listening. Nowhere to be found.

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World of DTC Marketing

AUGUST 13, 2020

Yet, too many pharma companies don’t get social media snapshots of what’s being said. When I prepared a social media dashboard for a client on shingles I was taken back by the amount of misinformation in social media, particularly in Facebook groups. The answer to that is yes, and no.

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World of DTC Marketing

AUGUST 10, 2022

DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. ” According to media headlines, I’ve been following the “buzz” around the new diabetes drugs that promise weight loss. 2wo : Content shouldn’t be stagnant.

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World of DTC Marketing

APRIL 23, 2021

Patients are finally returning to their doctors, and some DTC people really believe they will go to their doctor and ask for an Rx. I’m surprised that an agency hasn’t developed an app to monitor social media posts around certain keywords for pharma.

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World of DTC Marketing

JANUARY 4, 2021

Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. The age of social media has proved that people like to share experiences around brands. Running TV ads over and over because you bought media time is counterproductive. 2wo: To ignore telehealth is a huge error.

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World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

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World of DTC Marketing

DECEMBER 3, 2020

Today consumers don’t run to their doctor after seeing a DTC ad, they do their research, and in some cases, the ads actually help them identify potential health problems. Today, that number is even lower because consumers are more likely to do their research instead of blindly asking their doctor for an Rx.

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World of DTC Marketing

MARCH 7, 2022

5ive: Provide links to your PR agency so the media can get updated information as it becomes available. 8ight-Don’t skimp on your website : If a potential investor or doctor comes to your website and it looks like it was developed by someone in Thailand for $600, it’s a bad reflection on your company.

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PM360

JULY 21, 2022

Veradigm Digital Health Media is unique because it enables marketing teams to reach HCPs during their normal daily workflow. Veradigm Digital Health Media Could Deliver the Client’s Message to the Right HCPs : Specialists only. Try Veradigm Digital Health Media for Highly Targeted Messages. THE SOLUTION. References: 1.

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World of DTC Marketing

NOVEMBER 9, 2020

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. I’ve seen that, while people will turn to social media for health information, they seldom make treatment decisions based on what they find.

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World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. The media also could play a huge part. While 5% may not sound like much, consider that 8.5

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World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

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World of DTC Marketing

APRIL 20, 2021

Last month I hit 80,000 readers when accounting for email, social media, and direct traffic. After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. To their doctors, will we see a huge increase in MRI and other tests? Now that people are returning.

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World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. It needs to be a total digital marketing integrated effort that considers social media and third party websites like patients like me. Some are, but most aren’t. Having just a website is not enough.

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World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. 5ive: People are interacting with their doctors in new ways.

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World of DTC Marketing

AUGUST 29, 2022

On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. Patients who experienced side one or more side effects were more likely to delay or stop treatment. HCPs want to understand their patients better as insurers require better patient outcomes.

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World of DTC Marketing

DECEMBER 22, 2021

While there is usually a dropoff in visiting doctors during the holidays, most see a significant decrease in patient visits. COVID is severe, and the public knows that, but the media seems more centered on scare headlines than informing people on the facts. Will this affect healthcare? appeared first on World of DTC Marketing.com.

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Pharma Marketing Network

JANUARY 19, 2022

You want to talk to doctors? If you’d like, you can add a picture to show people what you’re talking about and use your talk to introduce other media – and link that media right there. So, we talked to doctors about talking on ililli during the AAO. That’s a lot of media. A media not quite alive. Or iKismet.

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Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

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Storyvine

FEBRUARY 2, 2023

We all know how busy doctors can be, and here's your chance to not only meet them in person, but to film them talking about their expertise, and the latest research and learnings. Re-purpose the footage as content for websites, social media accounts and other marketing materials. Storyvine wants to help you make the most of it.

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