Healthcare Docket: Help Wanted — Doctor Expert Witnesses
MedCity News
APRIL 18, 2024
The post Healthcare Docket: Help Wanted — Doctor Expert Witnesses appeared first on MedCity News. Major malpractice verdicts have spiked in recent years.
Should doctors refuse to treat obese patients?
World of DTC Marketing
MARCH 28, 2021
IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. This is leading to excessive costs to out healthcare system and something needs to be done. In another words our diet is killing us.
Doctors 
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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)
Healthcare Success
SEPTEMBER 7, 2022
Welcome to step four of our “Marketing to Doctors” blog series. healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy.
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ChatGPT Outperforms Doctors In Answering Patient Messages, Study Shows
MedCity News
APRIL 30, 2023
A new study found that ChatGPT might actually be quite successful in providing high-quality answers to patient questions during an era in which doctors and nurses are too busy to do so. A panel of healthcare professionals determined that ChatGPT’s answers were significantly more detailed and empathetic.
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Medical Sales Strategies: How to Drive Doctors’ Recommendations
MaBiCo
JUNE 7, 2023
Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.
Our healthcare system is really screwed up
World of DTC Marketing
MAY 4, 2022
American healthcare is screwed up and meant to enrich the providers. I experienced the inadequacy of our healthcare system firsthand. After a few days of pain and discomfort in my shoulder, I emailed my doctor to get an MRI. This is today’s American healthcare. This IS the future of healthcare.
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Fostering Better Communication Between COPD Patients and their Doctors—And Why It’s Critical
PM360
SEPTEMBER 21, 2023
Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.
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Some of Your Doctors’ Best Qualities are the Same Ones Stifling Your Healthcare Experience
MedCity News
DECEMBER 10, 2023
Although problems in US healthcare abound, the most insidious challenges are often tightly coupled with the industry’s most appealing and instilled virtues — a highly selective and independent workforce, (b) an extremely low tolerance for risk, and (c) a high degree of professional oversight.
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The biggest challenge for healthcare
World of DTC Marketing
MARCH 5, 2022
American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. All Pete’s doctors did was treat his condition.
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Disruption in healthcare is coming
World of DTC Marketing
JUNE 22, 2022
America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.
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Marketing to Doctors and Physicians
Healthcare Success
JULY 5, 2022
(Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. Add value to their day-to-day lives.
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A realistic view of healthcare in 2022
World of DTC Marketing
JANUARY 1, 2022
Yes, there will be changes in healthcare in the coming years but put away the thoughts that telehealth and wearable devices will revolutionize healthcare. 2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx.
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What do doctors & HCPs “really” want & expect from salespeople?
Medical Sales Guru
FEBRUARY 4, 2021
New medical sales representatives frequently ask this important question when selling to doctors and other healthcare professionals: What do doctors want and expect?” ” There’s two answers. The first set of answers are the ones they will tell you. There's two answers.
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Top Reasons Marketers Should Utilize Doctors Lists
Scott’s Directories
APRIL 10, 2023
Are you a marketer looking to sell your services to doctors in New Brunswick? If so, a list of doctors may just be the tool you need to reach potential clients. In this blog post, we’ll explore some of the top reasons why marketing teams should utilize a list of doctors in New Brunswick to sell their services.
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The Benefits of Buying a Calgary Directory of Doctors
Scott’s Directories
MARCH 21, 2023
If you’re looking to break into the medical industry and start selling to doctors in Calgary, then you need the right resources and information. That’s why buying a Calgary doctors directory is a great way to get your business off the ground. Learn more about selling to Alberta doctors from MD Select.
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Beyond the Price Tag: How Hospital Admins, Doctors, and Patients Define Medical Value
Contrarian Sales Techniques
OCTOBER 19, 2023
In the ever-evolving world of healthcare, the term "value" has taken on a myriad of meanings. The healthcare landscape is vast and varied, with each stakeholder bringing their unique viewpoint to the table. The Multifaceted Nature of Medical Value Value in healthcare isn't a one-size-fits-all concept.
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What to Avoid When Selling to Doctors?
Scott’s Directories
JUNE 9, 2022
A sales process in the medical industry can be extremely tiring, especially when it comes to pitching to doctors. After all, doctors are very busy, and it can be difficult to set up meetings with them. They might also have a lot of questions when it comes to buying a product since healthcare products are no small investments.
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The social media problem for healthcare
World of DTC Marketing
OCTOBER 4, 2021
I believe too many are making treatment decisions because they don’t have a close relationship with their doctors; even if one person makes a wrong decision, that is one person too many. When advertisers start withholding ad dollars and demanding change in ALL areas, including healthcare. Bob Hoffman.
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What’s Trending In Healthcare Technology
Referral MD
MARCH 13, 2023
Photo by JoshuaWoroniecki on Pixabay Technology is everywhere these days, and that includes the realm of healthcare. You may have noticed this if you’ve visited the doctor or dentist recently. It’s so much easier to make appointments, view your medical records and even see a healthcare provider using technology.
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Comparing B2B and B2C when Selling to Doctors
Scott’s Directories
SEPTEMBER 27, 2022
The impact of the COVID-19 pandemic in 2020 has completely changed healthcare marketing. This has led to the evolution of how healthcare businesses interact with patients and perform their operations. Some healthcare businesses have devised ways to adapt to these changes.
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Making Successful Sales To Doctors In Nova Scotia
Scott’s Directories
DECEMBER 27, 2022
Selling to doctors in Nova Scotia can be a lucrative endeavor, but it is not as simple as making a sale and moving on. The key to successful sales in this market is to understand the unique needs of doctors in the province, so that you can tailor your products and services to meet those needs.
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Multilocation Healthcare Marketing: Minimum Daily Requirements
Healthcare Success
OCTOBER 30, 2023
Do you want to position your healthcare products and services where your target audience actively seeks them? Focus on reputation-building digital marketing strategies to build healthcare consumer confidence in your providers, products, and services. This is especially true for healthcare organizations that rely on referrals.
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The need for mental healthcare is great
World of DTC Marketing
MARCH 27, 2022
Every new doctor and therapist a patient visits must be given a copy of those laws that the patient must read and sign. Healthcare in the U.S. The post The need for mental healthcare is great appeared first on World of DTC Marketing.com. The Federal Government has a list of laws to protect patient privacy.
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How to Market to Doctors, Physicians, and Other Health Care Professionals
Healthcare Success
JULY 5, 2022
Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .
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Disruption my ass! Tech companies want healthcare dollars
World of DTC Marketing
MAY 30, 2021
SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. We are heading that way.
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Healthcare Watch October 2023
PM360
OCTOBER 13, 2023
Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.
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Can Marketing Save Women’s Healthcare?
Eversana Intouch
MARCH 19, 2024
And this month, we’re bringing to light the challenges in women’s healthcare that we can help solve and make history together. When it comes to healthcare, however, this model often fails to consider the good of all. When it comes to healthcare, however, this model often fails to consider the good of all.
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Helping Doctors Help Patients: Digital Health’s Role in Reinventing How the Work That is Healthcare is Delivered
MedCity News
OCTOBER 18, 2023
Investing in Friction-reducing tactics such as community building and providing benefits, training, and personalized support to employees will yield compounding long-term benefits while reducing churn rate.
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Healthcare is about profits, not patients
World of DTC Marketing
APRIL 5, 2021
Some are also increasing their profit margins by forcing out healthcare staff who have seniority and earn more. One of the best ways is to cut costs which means letting experienced healthcare workers go. Still, older healthcare employees who are at the top of the earnings schedule are being forced out. Changes are imminent.
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Should More Doctors Be on TikTok? This One Says Yes
MedCity News
SEPTEMBER 20, 2023
By having a presence on these platforms, healthcare professionals demonstrate their commitment to meeting patients where they are, he said. Austin Chiang has about a decade of experience as a physician influencer on social media. During a conference in Chicago, he encouraged more providers to share their expertise on social media.
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Healthcare Marketing Trends in 2024: How to StayAhead
Healthcare Success
JANUARY 2, 2024
Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.
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A Journey into the World of Healthcare Professionals
Scott’s Directories
JUNE 14, 2023
In the world of healthcare professionals, access to accurate and comprehensive information is crucial for both individuals seeking medical assistance and professionals looking to connect with their peers. Canada’s healthcare landscape is vast, and navigating through it can be a daunting task.
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Personal responsibility in our healthcare
World of DTC Marketing
APRIL 1, 2021
All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. The idea that Americans should take personal responsibility for their health is a topic that needs to be addressed in relation to healthcare costs.
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Reining in an epidemic of workplace violence in healthcare
MedCity News
OCTOBER 18, 2022
occur in a healthcare setting, according to the CDC. Doctors and nurses don’t have to live in a world where security is just good enough when they could do so much better with proven tools, processes and technology. More than seven out of every 10 instances of workplace violence in the U.S.
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What do future healthcare CEOs look like?
World of DTC Marketing
APRIL 7, 2021
American healthcare is in trouble. Highest-paid CEOs in 2019: Who made the list from healthcare. Healthcare, in short, is capitalism run amok. Online health seekers are often lost and confused with an abundance of health information, which has led to a heavier reliance on their doctors for recommendations and advice.
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Value-Based healthcare won’t work
World of DTC Marketing
MARCH 19, 2021
SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. In a country where people really don’t care of themselves value-based healthcare won’t work. It’s estimated that up to half of adults in the U.S. —
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Medgadget Visits Healthcare? Expo Taiwan
Medgadget
DECEMBER 16, 2022
This four-day annual event brings together healthcare companies from all over Taiwan and the rest of the world. It is also an opportunity for tech companies not typically associated with healthcare, such as ASUS, Intel, and BenQ, to showcase what they’re doing in medicine and healthcare.
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The future of healthcare is efficient, effective … and surprisingly personal
MedCity News
SEPTEMBER 30, 2022
Virtual specialty care networks may provide the sort of longitudinal healthcare relationship we haven’t seen since the era of house calls and doctors’ bags—benefiting patients and physicians alike.
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How pharma knowledge and marketing influences prescriptions written by doctors
eMediWrite
MAY 13, 2023
Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. E-detailing, or physical LBLs in which a medical representative uses an online platform, or print input respectively to detail a pharmaceutical product to a doctor.
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Why is the healthcare industry hesitant to join the metaverse?
Pharmaceutical Technology
APRIL 24, 2023
The Covid-19 pandemic pushed the healthcare industry toward rapid digitalisation, with the rise of telehealth, telepresence systems, remote diagnostics, predictive AI, and wearable technology now changing the way healthcare is delivered and improving patient outcomes.
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[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing
Healthcare Success
JULY 25, 2022
The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume. Not only that, but many doctors and nurses are choosing to retire early or leave their professions altogether. I guarantee most hospitals and healthcare systems are not getting rich.
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Innovaccer Unveils AI Suite With Automation Tools For Doctors, C-Suite Execs, Care Managers & More
MedCity News
AUGUST 22, 2023
Innovaccer announced a new suite of healthcare products. It comprises four different solutions — one for answering healthcare executives’ questions about their business metrics, one for automating care planning and documentation, one for generating clinical visit summaries, and one for streamlining workflows at contact centers.
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A New Era for Healthcare Delivery: The Impact of Telemedicine on the Concept of “Point-of-Care”
PM360
JULY 26, 2023
is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. Surgeon General, burnout among healthcare workers has reached crisis levels. Today, the U.S. 1 According to the U.S. In fact, ZS Associates’ AccessMonitor report indicates over half of U.S.
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The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website's Organic Marketing Needs
Healthcare Success
MAY 9, 2023
A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.
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