Impetus Digital

APRIL 22, 2024

Back by Popular Demand: Virtual Patient Engagement Programs About the webinar Join our exclusive small-group webinars to dive deep into the best practices of virtual patient engagement. Learn from our expert speakers about the most effective strategies for insight-gathering, patient support, and educational initiatives.

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pharmaphorum

NOVEMBER 8, 2022

Ask nearly any pharma company these days if they’re patient-centric, and you’ll probably get an answer in the affirmative. But dig deeper, and you might find that patient centricity means a lot of different things to a lot of different people. Why patient centricity in life sciences now?”

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pharmaphorum

NOVEMBER 16, 2022

Recognising patients as key stakeholders and embedding the patient voice, in a meaningful way, into every stage of the medicine’s development process is gradually being recognised as a means to deliver value to both life science companies and to patients and their care partners.

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pharmaphorum

DECEMBER 14, 2022

While this approach has unlocked a myriad of therapeutic options for patients, a growing body of evidence shows that exogenous factors, such as genomics, behaviour, and social and environmental influences also play a key role in improving the effectiveness of cancer treatments.

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pharmaphorum

NOVEMBER 9, 2022

Patients have a unique first-hand insight into their condition, which can be a valuable asset in the design, delivery, and publication of real-world studies, as Envision Pharma Group’s Dr Dawn Lobban and Vitaccess’ Dr Catherine Bottomley discuss.

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Patients Pharma Medicine 52

European Pharmaceutical Review

NOVEMBER 16, 2023

Additionally, overall affordability of biologics limits the number of patients who can access these advanced treatments in Eastern Europe, the authors explained. This is based on research from a report published in April this year by IQVIA.

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pharmaphorum

NOVEMBER 17, 2022

Strong patient partnerships are more important than ever. That way, everything we do for patients, we do with patients. Caroline Averius, senior global patient partnership director, Roche. The post The future of clinical research in neurology must be driven by community voices appeared first on.

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Patients 83

pharmaphorum

OCTOBER 19, 2022

Medical communications must be able to offer useful information to HCPs when questions arise, whether that’s in the clinic with a patient or in a surgical theatre. Navigating this shift means reframing the way pharma teams approach provider-focused content. The post Every scientific message has a story. appeared first on.

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pharmaphorum

NOVEMBER 15, 2022

Value-based healthcare (VBHC) is gaining traction across the industry for its potential to improve patient care by standardising clinical and patient outcomes. But there’s a high degree of variability in patients’ outcomes following the procedure, and some patients may benefit from it more than others. billion USD.

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World of DTC Marketing

OCTOBER 30, 2020

One of the services we often provide for clients is a deep-dive web analytics report. However, in a deeper dive, the traffic is coming from organic search, not paid search. I recommend a test of ad placement using insights on current patients vs. programmatic. Here are some examples. This, in my opinion, is a mistake.

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LEVO Health

FEBRUARY 1, 2024

Traditionally, healthcare marketing relied on broad, generalized strategies that often missed the mark in addressing the unique needs of diverse patient populations and high-level healthcare professionals (HCPs). While the one-size-fits-all approach had a broad reach, it lacked the precision necessary for impactful engagement.

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pharmaphorum

NOVEMBER 23, 2022

In a time of increasing cost pressures, limited resource capacity, and heightened demand for new treatments, Health Technology Assessments (HTAs) play a vital role in evaluating whether new interventions will provide sufficient patient benefits to justify the cost to the health service.

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pharmaphorum

OCTOBER 14, 2022

Developing, manufacturing, and getting a gene therapy to a patient is complex and expensive. For ultra-orphan and orphan diseases, the small numbers of patients who will benefit mean high prices are needed to ensure profitability and these have proven challenging to achieve. appeared first on.

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Medicine Networking Marketing Manufacturing 69

World of DTC Marketing

NOVEMBER 1, 2021

The other study being discussed is the DeepIntent study fielded as a follow-up to an initial deep dive into perceptions around pharma direct-to-consumer marketing in March. What’s missing, however, is the need to get patients back into their doctor’s offices for treatments and bothersome health issues.

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pharmaphorum

NOVEMBER 21, 2022

Improving patient outcomes starts by listening to and understanding their needs. Research Partnership’s Living With reports give a voice to patients living with a variety of chronic conditions, by reporting on quantitative research undertaken directly with them. Women living with endometriosis.

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pharmaphorum

AUGUST 18, 2022

For instance, a small trial of GSK’s Jemperli (dostarlimab-gxly) saw a rare 100% response rate in a small study of 12 patients with mismatch-repair deficient, locally advanced rectal cancer. The post Checkpoint inhibitors, Enhertu in spotlight as ASCO resumes in-person meetings appeared first on.

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pharmaphorum

JANUARY 27, 2023

Even today, many patients have to wait 12 or more hours to be admitted to accident and emergency departments, and cancer patients are forced to delay treatment due to slim provider availability. “By Nearly three years after the initial outbreak began, the UK’s National Health Service (NHS) still feels the pandemic’s burden.

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pharmaphorum

JULY 26, 2022

The concept of pre-emptively training the immune system to increase the frequencies of tumour-reactive T cells could be game-changing for cancer patients worldwide. For years, the promise of therapeutic cancer vaccines has intrigued researchers working in the oncology space. And for good reason.

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pharmaphorum

OCTOBER 20, 2022

In mid-October, our Web Editor Nicole Raleigh and Deep Dive Editor Eloise McLennan travelled to Nice for the Reuters Pharma event. This special episode includes a conversation recorded on-site with Nicole, Eloise, Virtual Science AI CEO Thomas Hughes, and VSAI VP of global patient affairs Geraldine Reilly.

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pharmaphorum

DECEMBER 19, 2022

Physicians, patients, and caregivers are all tapping into the power of social media to communicate with one another and increase awareness about certain issues that are important to them. In our line of work, there is another type to watch out for – the healthcare influencer.

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pharmaphorum

OCTOBER 11, 2022

Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time. While the initial turmoil of the pandemic appears to have plateaued, the impact of COVID-19 is still very present in healthcare.

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pharmaphorum

JANUARY 20, 2023

But in order for a treatment to reach patients, it needs to be launched. To bring therapies and medicines to patients with unmet needs, forming new strategic partnerships can be key, giving smaller organisations access to the information, resources, and reach needed to support a vaccine launch.

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pharmaphorum

OCTOBER 6, 2022

It is even more challenging for patients. HCPs, patients, and payers need clear, concise, and consistent information to ensure that they are providing patients the best possible care. Patient advocacy and engagement are becoming more important in the oncology landscape.

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pharmaphorum

OCTOBER 4, 2022

With connected solutions that link the priorities of each team, companies can optimise their engagement with the NHS, and ultimately ensure that patients are able to benefit from their products. The post Unlocking the potential of connected commercialisation solutions appeared first on.

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pharmaphorum

AUGUST 4, 2022

“There has been a surge in the number of biomarkers discovered through a broader understanding of the molecular pathways involved in the development of cancer, both across solid and liquid tumours,” explains Orlaith Brennan, market development director, Patient & Market Access at IQVIA. “In

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pharmaphorum

DECEMBER 29, 2022

Join editor-in-chief Jonah Comstock, founder Paul Tunnah, Deep Dive editor Eloise McLennan, and web editor Nicole Raleigh for a wide-ranging discussion touching on clinical trials, patient centricity, COVID-19’s impact on digital health, precision medicine, and artificial intelligence and machine learning. .

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Contrarian Sales Techniques

OCTOBER 31, 2023

I decided to dive deep into the world of medical sales compensation plans. For one, it often led to reps pushing products without genuinely considering the needs or best interests of the healthcare providers or patients. It's about building lasting relationships and ensuring the products truly benefit patients.

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Impetus Digital

JULY 6, 2022

Bassil Akra , CEO of AKRA TEAM GmbH , sat down with me for a deep dive into the new approval process for medical devices in the EU. The problem is, and this plays an important role, in the end, the patient is going to decide, the healthcare system is going to decide. Book a Consultative Demo.

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Patients Marketing Professional Services Medical 52

PM360

MARCH 22, 2024

This is just the tip of the iceberg of what AI can do to help us in the industry work better and to help patients heal faster. For this powerful, one-day conference, we’ve designed the discussions to give you a deep dive into the most important aspects of the AI revolution affecting our industry.

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pharmaphorum

APRIL 23, 2020

to 13.30 (BST) / 07:30 to 08:30 (EST).

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pharmaphorum

NOVEMBER 10, 2022

Tune in for a new view of the pharma world and a deep dive into an oft-overlooked condition. You can listen to episode 66 of the pharmaphorum podcast in the player below, download the episode to your computer or find it – and subscribe to the rest of the series in iTunes , Spotify , acast , Stitcher, and Podbean.

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Contrarian Sales Techniques

FEBRUARY 20, 2023

Come and take a deep dive into the world of medical device sales and marketing with this Fierce Biotech article. The article notes that this is a lucrative market, with millions of patients undergoing these procedures each year. One of the main focuses of the article is the use of medical devices for treating clogged arteries.

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Pharma Marketing Network

APRIL 4, 2022

The answers to those questions typically lead to more questions, so something as simple as, “what is this” can quickly turn into article after article as people deep dive into a deep well of valuable medical content in search of treatments, solutions, and accommodations for their issues.

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Curzon Consulting

NOVEMBER 9, 2021

This fictive hospital offer different type of services to its patients, from general surgery to orthopaedics, ophthalmology, etc. As we identify services or products with high carbon emissions, we can then deep dive to identify where exactly in the process, emissions are the highest.

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Impetus Digital

JUNE 22, 2022

Dr. Bassil Akra , CEO of AKRA TEAM GmbH , will join Natalie Yeadon for a deep dive into the new approval process for medical devices in the EU. Register for Impetus’ upcoming live webinar on July 5, 10-11 AM ET: A Fireside Chat with Dr. Bassil Akra, CEO of Akra Team GmbH. About the webinar. Book a Consultative Demo.

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Impetus Digital

SEPTEMBER 27, 2023

Authentic patient engagement and insight-gathering are becoming must-haves in Pharma. However, multiple obstacles remain before patient-centricity becomes more than a buzzword. You can access the playbook here !

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Patients Pharma 109

Storyvine

MAY 25, 2021

to raise awareness, to help with fundraising), but can be less clear about what would inspire their patients or employees to do so. Now we’re doing a deep dive into why they would actually want to. Patients will often share their story to feel connected with others similarly diagnosed and to feel less alone.

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