World of DTC Marketing

APRIL 20, 2021

Last month I hit 80,000 readers when accounting for email, social media, and direct traffic. Bayer has developed a Google voice assistant for physicians so they ask “hey Google tell me about…” Unfortunately, it’s a waste of money as the vast majority of physicians prefer using online tools and not voice assistants.

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Pharma Doctors Physicians Specialization 253

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. This is a great time for people who want to be the change they want to see to work in pharma.

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Pharma Doctors Media Marketing 223

pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Healthcare Provider (HCP) marketing. Congress Coverage.

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Media Healthcare Healthcare Education 85

World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely. What about telehealth?

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Marketing Pharma Physicians Side effects 202

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” If you ask physicians where they think patients heard about these medications, I predict they’ll say from an influencer. Influencers moving into pharma marketing isn’t new.

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Medical Side effects Physicians Prescription 105

World of DTC Marketing

MARCH 3, 2022

So let’s look at some of the top insights from the report, along with my snide comments: Consumers turn to pharma sites for reliable information: In the age of empowered consumers, access to reliable healthcare information has never been more demand. Most say pharma websites don’t meet their needs. INSIGHT: Yes, and no.

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Pharma Doctors Physicians Medical 143

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.

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Pharma Digital Media Pharma reps Pharma Rep 180

PM360

JUNE 26, 2023

It’s imperative that pharma businesses understand what their potential customers are searching for when they are typing into search fields. But pharma has had a tendency to shy away from search engine optimization (SEO) strategy; however, for those who do engage with SEO marketing, the rewards can be high.

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Pharma Engineering Physicians Pharmaceutical manufacturing 96

PM360

JULY 19, 2023

The Point of Care Marketing Association (POCMA), a nonprofit organization to support the continued growth of the Point of Care (POC) channel through education and advocacy, recently welcomed two new members, CMI Media Group WPP’s healthcare specialist media planning agency, and Compas , a NMSDC-certified diverse-owned media buying agency.

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World of DTC Marketing

AUGUST 12, 2022

In the past 12 months, PhRMA and closely allied groups spent at least $57 million — $19 million of it since July — on TV , cable , radio , and social media ads opposing price negotiations, according to monitoring by the advocacy group Patients for Affordable Drugs. This is, of course, pure b t. In my opinion, PhRMA has zero credibility.

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World of DTC Marketing

OCTOBER 19, 2020

GOOD MORNING: eMarketer is promoting a report on pharma’s projected digital ad spending in the coming year, and from my conversations with pharma insiders, it’s wrong. While some media outlets are saying that a COVID-19 vaccine can help pharma’s reputation I believe that is wishful thinking.

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Pharma Side effects FDA Media 180

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Healthcare Provider (HCP) Marketing. Healthcare Provider (HCP) Marketing.

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Media Healthcare Healthcare Recruitment 52

World of DTC Marketing

DECEMBER 21, 2020

Long after COVID is a bad memory, the pharma industry will still be making more and more mistakes in the name of profits. I keep talking to pharma old-timers who talk about the “good old days” of working in an industry when sales, and profits, were instrumental in every decision we made. Pharma should be doing the same.

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World of DTC Marketing

AUGUST 25, 2022

This is one area where pharma companies can restore trust and excel. . Regarding social media, online health information can be even more dangerous. Nearly 90% of all adults in the USA search for health information on Facebook, Twitter, YouTube, and other social media sites. So what’s the ROI?

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Doctors Media Physicians Pharma 227

World of DTC Marketing

AUGUST 30, 2022

So why is pharma wasting so much money? Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. The question then becomes, “why are pharma brands still using them?” Research has shown that only 35% of digital display ads received views.

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Physicians Marketing Pharma Insurance 270

PM360

JUNE 11, 2022

But social media is still an important channel for healthcare marketers to reach relevant HCPs and patients. The key to delivering clinically relevant messaging on social media now lies in using privacy-safe machine learning to find audience segments that are most likely to be in need of a specific therapeutic. Eileen O’Brien.

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Media Marketing Healthcare Healthcare 98

PM360

SEPTEMBER 21, 2023

Pity the poor pharma brand marketer. Should pharma brand campaigns drive quality, affinity, or persuasion? Survey Reveals Why Brand Building Matters Two big themes emerge that distinguish pharma marketing. First, pharma categories are dominated by the top 20% of prescribers.

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Pharma Marketing Prescription Media 111

World of DTC Marketing

AUGUST 29, 2022

On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. Much is being said about integrated messaging in the CPG arena, but in pharma, the messages to the patient and physician are often different when there should be some overlap.

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Side effects Physicians Insurance Marketing 203

World of DTC Marketing

APRIL 14, 2021

This comes at a time when industry fart sniffing publications like Fierce Pharma report “pharma continues to shine under the pandemic spotlight. Pharma earned a solid No. 8 spot ahead of industries such as retail, transportation, and media, and entertainment. The post And so pharma profiteers again.

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Pharma Prospecting Transportation Retail 191

World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.

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Doctors Physicians Media Pharma 143

World of DTC Marketing

NOVEMBER 9, 2021

SUMMARY: Quantitative and qualitative data was gained through surveys with EPG Health’s multi-stakeholder databases (HCP, pharma, and service providers) and interviews conducted with pharma execs by Impatient Health. Key Findings 1 : HCPS ARE IN CONTROL AND PHARMA KNOWS IT. Pharma must level up the value they deliver.

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Pharma Medical Education Media 231

PM360

SEPTEMBER 15, 2022

More than ever, physician time is at a premium. The pandemic has also disrupted how HCPs interact with their colleagues and pharma in sharing information. Taryn Riggs, Marketing Strategist at HSS, is spearheading the HSS blog and analyzing where to best maximize HSS articles on social media. Fun and Educational Medical Content.

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Education Media Medical Physicians 52

World of DTC Marketing

AUGUST 10, 2022

But, in pharma marketing, the changes affect every product category. DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. While trust in the pharma industry got a bump because of COVID vaccines, confidence about new drugs remains mixed.

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Marketing Media Side effects Pharma 252

Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.

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Marketing Pharma Media Healthcare Provider 96

World of DTC Marketing

FEBRUARY 7, 2021

SUMMARY: AI in the pharma industry has the ability to transform certain capabilities. AI may predict the questions patients and physicians have about a drug or its side effects. Basically, the AI integration monitors social media content around certain keywords and the call center and recommends content be added to the website.

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Pharma Doctors Side effects Physicians 164

PM360

APRIL 25, 2023

In January 2021, Watzan saw the rise of podcasts and wanted to develop an audio platform that mixed social media and talk and allowed users to listen to short, 15-second audio clips about any of their favorite subjects posted by other users. We have also ended up with some very intriguing media created by KOLs due to the limits.

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Physicians Media Marketing Recruitment 97

World of DTC Marketing

OCTOBER 25, 2021

In addition to immediate access to a physician, they offer on-site labs to analyze blood, MRI and CAT scan machines, pharmacies, and a full range of OTC products. It’s frustrating to wait for an MRI and wait again for another appointment with a physician to go over the results. Where does pharma fit in?

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Healthcare Healthcare Prescription Physicians 257

Healthcare Success

JULY 5, 2022

Let me explain: Over the past twenty years, my colleagues and I have successfully marketed to hundreds of thousands of doctors, promoting various products and services for healthcare and consumer brands, device and pharma manufacturers, SaaS companies, our agency, and many others. The offer could be content (e.g.,

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Doctors Physicians Marketing Healthcare 55

World of DTC Marketing

JANUARY 21, 2022

Omnichannel is the latest buzzword-making rounds within pharma, but omnichannel has no relevance if your message is too promotional or is irrelevant to your audience. It is evident that HCPs are extremely time constraint and prefer to engage with pharma organizations on their terms regarding channel, content, and type of devices.

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World of DTC Marketing

DECEMBER 9, 2021

LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. Here are some areas that are wasting your DTC budgets: 1ne: Paid Online Media – Digital spending is up. Demand metrics that prove you’re reaching your targeted physicians.

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Media Physicians Marketing Pharma 204

World of DTC Marketing

MARCH 7, 2022

Biotech start-ups face challenges in raising money and cutting through the “noise” of other prominent pharma marketers, but their website can provide a wealth of insights into what visitors want to know. 5ive: Provide links to your PR agency so the media can get updated information as it becomes available.

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Media Marketing Recruitment Doctors 180

Pharma Marketing Network

JULY 25, 2023

Here are some tips for going beyond demographics for effective marketing to consumers in the pharma industry: Conduct research: The first step is to conduct research to understand your target audience’s psychographics. This can lead to increased brand awareness, improved patient compliance, and ultimately, increased sales.

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Marketing Pharma Media Pharmaceutical 96

World of DTC Marketing

DECEMBER 15, 2020

For them to be able to use it for virtual video visits with physicians is a fringe benefit that can drive substantial growth in the video visit market. Pharma’s content needs to focus on helping patients rather than selling them. Pharma’s content needs to focus on helping patients rather than selling them.

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Doctors Physicians Patients Pharma 309

World of DTC Marketing

MARCH 11, 2021

According to a survey , close to 60% of physicians have lingering reservations about the quality of care they can provide remotely. Physicians also need to talk with patients in person to determine if what they are saying is true and to what extent. . What can pharma do?

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World of DTC Marketing

OCTOBER 2, 2021

Facebook should post a warning on every page that deals with health issues that informs people that their physician is still their best source of information. Yet despite Facebook’s misinformation and untruths, media buyers and brands continue to give them a lot of money. It was an excellent piece of investigative journalism.

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Doctors Media Pharma Physicians 197

World of DTC Marketing

MAY 17, 2021

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. I’ve spent a lot of time mining social media data for clients to show what people are saying about their products. Pharma websites need to evolve. So what is the purpose of DTC?

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Marketing Media Side effects Prescription 155

eMediWrite

MAY 27, 2022

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Loyalty programmes do not work in pharma.

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