World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.

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PM360

SEPTEMBER 21, 2023

Pity the poor pharma brand marketer. Should pharma brand campaigns drive quality, affinity, or persuasion? Survey Reveals Why Brand Building Matters Two big themes emerge that distinguish pharma marketing. First, pharma categories are dominated by the top 20% of prescribers. Brand-building campaigns!

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World of DTC Marketing

OCTOBER 25, 2021

In addition to immediate access to a physician, they offer on-site labs to analyze blood, MRI and CAT scan machines, pharmacies, and a full range of OTC products. It’s frustrating to wait for an MRI and wait again for another appointment with a physician to go over the results. Where does pharma fit in?

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World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. Nowhere is this clearer than in pharma DTC TV ads. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S.

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World of DTC Marketing

APRIL 14, 2021

This comes at a time when industry fart sniffing publications like Fierce Pharma report “pharma continues to shine under the pandemic spotlight. Pharma earned a solid No. 8 spot ahead of industries such as retail, transportation, and media, and entertainment. The post And so pharma profiteers again.

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World of DTC Marketing

MAY 17, 2021

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. I’ve spent a lot of time mining social media data for clients to show what people are saying about their products. Pharma websites need to evolve. So what is the purpose of DTC?

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eMediWrite

MAY 27, 2022

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Loyalty programmes do not work in pharma.

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PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

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World of DTC Marketing

JANUARY 6, 2021

Besides, physicians have still not bought into the whole technology trends unless it drives patients into their office. What I’m not seeing is the need for improved basic patient contact points with pharma, especially in the digital area. The technology is more about wellness, then helping patients monitor their health.

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PM360

DECEMBER 20, 2023

Some examples of how AI can help to streamline and accelerate content strategy, planning, development, approval, and deployment in pharma marketing are: 1. Content Optimization: AI can help to optimize content for different channels and platforms, including for search engines and social media.

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World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise.

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World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC? What are the side effects?

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PM360

OCTOBER 9, 2023

Populus Media Inc., a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel.

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World of DTC Marketing

DECEMBER 28, 2020

Once vaccination levels reach critical mass, people will once again return to their physician’s offices. It needs to be a total digital marketing integrated effort that considers social media and third party websites like patients like me. Let’s be clear about pharma product websites.

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World of DTC Marketing

FEBRUARY 17, 2021

They probably will go to your website, social media, and other third-party health sites. There is s direct correlation between web traffic and TV ads for new pharma products. What about online paid media? Measuring paid online media is actually simple. There are too many barriers between awareness and conversion.

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PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. Pharma ads generate strong consumer engagement and drive TV viewers to seek additional information online via a search engine such as Google.

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Pharma Marketing Network

OCTOBER 13, 2020

Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place due to this full shift to digital and what lies ahead in the future. How does the situation impact pharma? Does that mean they have no access?

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Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. Changes to media inventory and cost. What does this mean for pharma marketers? Patients named copay cards as the main tool that they’d be interested in seeing from pharma if it became difficult for them to afford their medicine.

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Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. Changes to media inventory and cost. What does this mean for pharma marketers? Patients named copay cards as the main tool that they’d be interested in seeing from pharma if it became difficult for them to afford their medicine.

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World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. There’s evidence that patients will embrace transparency in the form of accessing their physicians’ notes about them, based on the OpenNotes project which showed higher engagement in patients that had access to HCP’s notes.

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PharmaKinnex

APRIL 28, 2022

Technological advances, process enhancements, new messaging formats, and social media platforms (such as Facebook, Linkedin, and even Twitter) allow inside sales forces to create specific rare disease market research for pharma companies. Market Research & Territory Alignment.

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Eversana Intouch

JANUARY 19, 2023

You might remember the hesitancy of the late 1990s, when pharma eventually came to grips with the internet, and the hesitancy of the late 2000s, when the industry slowly tiptoed into social media. Pharma marketers in 2023 need to: Look for blind spots. in the 2020s is no different.

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PM360

JULY 13, 2023

Healthline Media Rx Savings Program Healthline Media Elisabeth Paredes, VP of Sales eparedes@heathline.com High drug prices routinely turn consumers away at the point of purchase. Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. 1 About half of the general U.S. 1 References: 1.

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PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. Prescription refills can now be placed with a simple click on a patient portal. Pharma marketing teams must be bold to keep building trust and long-term loyalty. Empower Consumer’s Digital Self-care.

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PM360

DECEMBER 14, 2022

The impact of nurse practitioners (NPs) and physician associates (PAs) on pharma’s business model is growing due to practice and institution staffing changes that have occurred over the past few years. As APPs gain more responsibilities in practices, pharma will need to broaden their efforts to reach this audience. Ken Winell.

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Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . The Resurgence of QR Codes in Health & Pharma. Prescription refills. paid search ads, posters, flyers, email, social media, etc.) Elderly care.

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Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . The Resurgence of QR Codes in Health & Pharma. Prescription refills. paid search ads, posters, flyers, email, social media, etc.) Elderly care.

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Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. And he’s also a Pharma Marketing Network Editorial Advisory Board member. And it’s the first time I’m seeing our friends on the clinical side of the business out innovating the commercial side of the business in pharma.

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PM360

NOVEMBER 21, 2022

A 2020-member survey of the American College of Physicians revealed that just 24% of practices have RPM technology available, a rate that the report notes “is somewhat lower than other technologies.” As pharma marketers, we must better understand the inland regions of the U.S. Am Fam Physician. Is Telehealth a Synonym for RPM?

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Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. And he’s also a Pharma Marketing Network Editorial Advisory Board member. And it’s the first time I’m seeing our friends on the clinical side of the business out innovating the commercial side of the business in pharma.

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PM360

NOVEMBER 21, 2022

More consumers than ever are foregoing primary care physicians and annual check-ups in favor of occasional urgent care visits—and telehealth has great potential to be a convenient, centralized access point. Equally important, let’s challenge the view of POC as “just a media channel”—it’s so much more than that.

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Healthcare Success

NOVEMBER 7, 2022

For example, pharma marketers can track and attribute increased prescriptions to specific ad campaigns. Shift your focus to social media videos in 2023. Tailor video content for each social media platform. Infographics are three times more likely to get shared on social media platforms than any other type of content.

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Pharma Marketing Network

OCTOBER 29, 2020

RJ (PMN): Hi this is RJ Lewis your host of the Pharma Marketing Podcast and I’m here today with Stephanie Berez who is the founder and managing director of HEART OF WHY MARKETING and a good friend welcome Stephanie. 011 – Stephanie Berez Podcast Transcript. Stephanie (HOWM): Thanks for having me. RJ (PMN): So so true.

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PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Social media has become a news source for learning about new brands, products, procedures, and practices. Fifty percent of responders said they changed prescriptions because of social media information.

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PM360

APRIL 7, 2023

Of the 86% who visited their primary care physician in the last year, 93% said they did so in person. In pharma, an educated patient will be a more empowered and compliant patient. A streamlined “entry point” for the physician to initiate a specialty medication eliminates provider frustration.

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World of DTC Marketing

AUGUST 1, 2022

Democrats have been campaigning for 30 years on promises they’d let Medicare directly negotiate the cost of prescription drugs. Now, after the majority of voters want reduced costs for their prescription drugs, the bill seems ready to pass despite record pharma lobbying. There will still be a lot more to come.

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Cadensee

JULY 20, 2021

Basically, I started teaching myself how to get good information outside the internet and see how that empowers us with our discussion with a physician with everything that we did. So, do you listen to them at the point when a pharma company decides what drug it needs to make? And that's how it started. When do you listen to patients?

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