PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” If you ask physicians where they think patients heard about these medications, I predict they’ll say from an influencer. Influencers moving into pharma marketing isn’t new.

Medical 105

Medical Side effects Physicians Prescription 105

World of DTC Marketing

MARCH 3, 2022

So let’s look at some of the top insights from the report, along with my snide comments: Consumers turn to pharma sites for reliable information: In the age of empowered consumers, access to reliable healthcare information has never been more demand. Most say pharma websites don’t meet their needs. INSIGHT: Yes, and no.

Pharma 143

Pharma Doctors Physicians Medical 143

World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely.

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

AUGUST 25, 2022

This is one area where pharma companies can restore trust and excel. . Nearly 9 in 10 Americans feel confident in the information they find on the internet, and a third feel they learn more there than from their doctor. Regarding social media, online health information can be even more dangerous. So what’s the ROI?

Doctors 227

Doctors Media Physicians Pharma 227

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

eMediWrite

MAY 27, 2022

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Loyalty programmes do not work in pharma.

Doctors 52

Doctors Pharma Physicians Prescription 52

PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Social media has become a news source for learning about new brands, products, procedures, and practices. Fifty percent of responders said they changed prescriptions because of social media information.

Media 122

Media Physicians Pharma reps Pharma Rep 122

World of DTC Marketing

AUGUST 29, 2022

On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. Much is being said about integrated messaging in the CPG arena, but in pharma, the messages to the patient and physician are often different when there should be some overlap.

Side effects 203

Side effects Physicians Insurance Marketing 203

World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. Pharma’s content needs to focus on helping patients rather than selling them.

Doctors 309

Doctors Physicians Patients Pharma 309

World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

Doctors 180

Doctors Physicians Consulting Pharma 180

World of DTC Marketing

AUGUST 10, 2022

But, in pharma marketing, the changes affect every product category. DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. Use language that talks to patients as a physician would talk to them.

Marketing 252

Marketing Media Side effects Pharma 252

PM360

JUNE 26, 2023

It’s imperative that pharma businesses understand what their potential customers are searching for when they are typing into search fields. But pharma has had a tendency to shy away from search engine optimization (SEO) strategy; however, for those who do engage with SEO marketing, the rewards can be high.

Pharma 96

Pharma Engineering Physicians Pharmaceutical manufacturing 96

World of DTC Marketing

FEBRUARY 7, 2021

SUMMARY: AI in the pharma industry has the ability to transform certain capabilities. There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. AI may predict the questions patients and physicians have about a drug or its side effects.

Pharma 164

Pharma Doctors Side effects Physicians 164

World of DTC Marketing

OCTOBER 2, 2021

Facebook should post a warning on every page that deals with health issues that informs people that their physician is still their best source of information. Yet despite Facebook’s misinformation and untruths, media buyers and brands continue to give them a lot of money. It was an excellent piece of investigative journalism.

Doctors 197

Doctors Media Pharma Physicians 197

World of DTC Marketing

JULY 27, 2021

In the meantime pharma is complaing about global tax proposals. There is still a lot of vaccine misinformation on social media. Every family physician, for example, should be contacting their patients to encourage them to get vaccinated. And where is pharma? Telehealth had been decling but mat rise again because of COVID.

Medical 297

Medical Media Physicians FDA 297

PM360

SEPTEMBER 21, 2023

Pity the poor pharma brand marketer. Should pharma brand campaigns drive quality, affinity, or persuasion? Survey Reveals Why Brand Building Matters Two big themes emerge that distinguish pharma marketing. First, pharma categories are dominated by the top 20% of prescribers.

Pharma 111

Pharma Marketing Prescription Media 111

PM360

SEPTEMBER 15, 2022

More than ever, physician time is at a premium. The pandemic has also disrupted how HCPs interact with their colleagues and pharma in sharing information. Taryn Riggs, Marketing Strategist at HSS, is spearheading the HSS blog and analyzing where to best maximize HSS articles on social media. Fun and Educational Medical Content.

Education 52

Education Media Medical Physicians 52

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. 1ne : Physician expectations from pharma have shifted. Why Omnichannel?

Marketing 253

Marketing Doctors Healthcare Healthcare 253

World of DTC Marketing

MARCH 7, 2022

Biotech start-ups face challenges in raising money and cutting through the “noise” of other prominent pharma marketers, but their website can provide a wealth of insights into what visitors want to know. 5ive: Provide links to your PR agency so the media can get updated information as it becomes available.

Media 180

Media Marketing Recruitment Doctors 180

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

PM360

APRIL 25, 2023

In January 2021, Watzan saw the rise of podcasts and wanted to develop an audio platform that mixed social media and talk and allowed users to listen to short, 15-second audio clips about any of their favorite subjects posted by other users. We have also ended up with some very intriguing media created by KOLs due to the limits.

Physicians 97

Physicians Media Marketing Recruitment 97

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.”

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

World of DTC Marketing

JULY 21, 2022

Nowhere is this clearer than in pharma DTC TV ads. patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S. consumers” trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Once vaccination levels reach critical mass, people will once again return to their physician’s offices. Let’s be clear about pharma product websites. Having just a website is not enough.

Doctors 296

Doctors Side effects Marketing Electronics 296

World of DTC Marketing

SEPTEMBER 14, 2021

The misinformation around COVID continues to permeate the media. It had been over six months since I had my Moderna vaccinations, and my doctor recommended a booster shot, saying, “it can’t hurt.” Are we really supposed to trust a pharma CEO instead of science? Source: The Lancet.

Media 159

Media Insurance Healthcare Provider Doctors 159

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

Physicians 98

Physicians Marketing Medical Prescription 98

World of DTC Marketing

DECEMBER 4, 2020

Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. Digital medicine has been thrust into the spotlight because of the pandemic and the media hype is in overdrive. Money is also pouring in. Don’t get me wrong here. That is unacceptable.

Medicine 201

Medicine Doctors Medical Media 201

Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. Physicians are harder to get hold of in 2023. But it does mean that pharma reps need to adjust their sales processes to succeed in 2023 and beyond. Pharmaceutical sales have changed.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

Eversana Intouch

JANUARY 11, 2022

As what Harvard Business Review calls “a tidal wave of resignations” continues — with the highest rates for those ages 30-45 — and, as many pandemic-induced changes continue to alter to the structure of businesses worldwide (including pharma sales and marketing organizations) — many of our basic assumptions, approaches, and priorities need to shift.

Marketing 52

Marketing Pharma Medical science Media 52

World of DTC Marketing

FEBRUARY 17, 2021

Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad. They probably will go to your website, social media, and other third-party health sites. There is s direct correlation between web traffic and TV ads for new pharma products.

Media 180

Media Marketing Patients Prescription 180

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses. Nobody buys pills.

Pharma 101

Pharma Distribution Doctors Physicians 101

PM360

NOVEMBER 8, 2023

Before that, she worked as the Senior Director of Business Development at Physician’s Weekly, a trusted source of medical news. Dahlhausen also held roles as Director of Business Development at physician networking platform SERMO, Senior Advertising Director at Everyday Health Inc.,

Leads 52

Leads Sales Healthcare Healthcare 52

PM360

SEPTEMBER 15, 2022

Can more than 20 pharma companies unite around messaging for biomarker testing even though everyone seems to call it something different? In part, these new ways of thinking were born out of a desire to stand out in a world oversaturated with advertising and media content. The initiative isn’t limited to pharma partners.

Education 105

Education Physicians Pharma Patients 105

World of DTC Marketing

DECEMBER 23, 2020

How do physicians feel about patients asking for a new drug via a telehealth visit, and can the prescriber evaluate whether a patient is a good candidate or a new drug? When consumers stay at home amid broadly disruptive events, their media consumption rises nearly 60% — and even more in some cases, according to a Nielsen data analysis.

Prescription 249

Prescription Doctors Side effects Marketing 249

Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. Here are three key sessions that presented during Re:Imagine Pharma Marketing conference: 1.

Marketing 52

Marketing Pharma Competition Doctors 52

World of DTC Marketing

JULY 20, 2021

No surprise, then, that the Associated Press reports , “Florida’s covid-19 hospitalization numbers are again increasing, ending months of steady decline that began when widespread vaccinations became available and leaving doctors and epidemiologists worried as the more infectious delta variant spreads. of the population.” .”

Food and Drug Administration 309

Food and Drug Administration Insurance Government Doctors 309