World of DTC Marketing

JUNE 30, 2021

Pharma trade magazines have become irrelevant, and most could care less what they print, although they try to suck up with phony awards. I wonder if people working within pharma actually read the articles or use them for bathroom reading material? The reality is that Pharma doesn’t care what others think.

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World of DTC Marketing

NOVEMBER 11, 2020

SUMMARY: Social media continues to be used by online health seekers, but there is also a high level of health misinformation. Using social media for DTC can be effective if you have a story to tell in short messages. Still, DTC marketers should be aware of what’s being said around certain health conditions via social media.

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World of DTC Marketing

OCTOBER 4, 2021

A year ago, Facebook was making a hard charge to get the pharma business. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing. The post The social media problem for healthcare. Bob Hoffman. When will Facebook be held accountable?

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PharmaVoice

NOVEMBER 17, 2022

The key to a great social media campaign is often simplicity, and these pharma companies hit the nail on the head with unique strategies that aim to educate.

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PM360

JULY 13, 2023

The media planning landscape in the pharmaceutical industry has significantly changed over the last few decades, especially since the pandemic. Although marketers have many options to manage their media planning and buying, the right model and mix are key for the ongoing success of brand marketing. Let’s explore.

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World of DTC Marketing

JUNE 20, 2022

Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight. The post Uniqueness if pharma DTC. appeared first on World of DTC Marketing.com.

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PharmExec

JANUARY 19, 2023

Fran Pollaro talks with Amanda Powers-Han, chief marketing officer at Greater Than One, a full-experience marketing agency dedicated to healthcare, about what’s trending in early 2023 for pharma media mixes.

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World of DTC Marketing

JANUARY 12, 2022

Can pharma leverage influencer marketing? As social media has become a more integrated part of our lives, influencer marketing has exploded. Influencers have already been talking about pharma. ” The critical question is, “can buzz via influencers and social media lead to new Rx’s?”

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pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Healthcare Provider (HCP) marketing. Congress Coverage.

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Fierce Pharma

FEBRUARY 7, 2023

Despite high-profile media coverage, FDA balks at GSK's 'unprecedented' Jemperli proposal in rectal cancer aliu Tue, 02/07/2023 - 17:07

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PM360

OCTOBER 13, 2023

For the next 12 to 24 months, the media landscape is set to drastically change and pharma marketers can’t miss this hidden opportunity. This one change sent major ripples across the media industry. Threads on the other hand is the spitting image of brand safety—if pharma developed an industry-centric platform, this would be it.

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pharmaphorum

JANUARY 26, 2023

Guidance on the way pharma companies communicate about prescription medicines has been updated in the UK to cover use of social media channels for the first time. “We recognise that social media can pose particular challenges for companies under the ABPI Code,” said PMCA director Alex Fell.

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World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. This is a great time for people who want to be the change they want to see to work in pharma.

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eMediWrite

MAY 10, 2022

You may boost your pharma social media marketing and strengthen your business by following these techniques. The pharma market is expected to be fiercely competitive in 2021 due to a rise in the number of people who require medication. Make use of social media to promote safety and make people feel safe.

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Pharmaceutical Technology

MAY 11, 2023

The global pharma industry experienced a 32% rise in social media posts on artificial intelligence in Q1 2023 compared with the previous quarter, with the highest share accounted for Healthcare Information and Management Systems Society, according to GlobalData’s analysis of social media posts.

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World of DTC Marketing

MAY 31, 2022

However, with pharma brands, online is essential to a successful marketing strategy. With all the misinformation on social media around health, one could certainly see why more people are online health seekers. For this reason, digital marketing is an essential part of any pharma brand. They’re not. The answer is twofold.

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Pharmaceutical Technology

JUNE 6, 2023

The global pharma industry experienced an 11% rise in social media posts on big data in Q1 2023 compared with the previous quarter, with the highest share accounted for Eli Lilly and Co, according to GlobalData’s analysis of social media posts.

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Pharmaceutical Technology

MAY 11, 2023

The global pharma industry experienced a 9% drop in social media posts on internet of things in Q1 2023 compared with the previous quarter, with the highest share accounted for U.S. Centers for Disease Control and Prevention, according to GlobalData’s analysis of social media posts.

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Pharma Marketing Network

OCTOBER 16, 2023

The pharmaceutical industry is increasingly turning to social media to reach patients, healthcare professionals, and other stakeholders. In this article, we’ll explore the power of social media in pharmaceutical marketing, and how to develop a successful strategy.

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World of DTC Marketing

FEBRUARY 3, 2022

You need to work with pharma clients to educate them on the complicated path from awareness to requesting an Rx. Social media is being used more and more by online health seekers, but it has a lot of inaccurate information. 2wo: The pharma product website is a living entity. What do they think about competitors’ products?

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Pharmaceutical Technology

MAY 11, 2023

The global pharma industry experienced a 20% drop in social media posts on covid-19 in Q1 2023 compared with the previous quarter, with the highest share accounted for Pfizer, according to GlobalData’s analysis of social media posts.

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World of DTC Marketing

AUGUST 10, 2021

Therefore, health misinformation on social media urgently requires greater action from those working in public health research and practice. There is a HUGE opportunity for pharma companies to help sort through all the misinformation and talk to patients as people, not sales targets. 6ix : Are we really measuring engagement?

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World of DTC Marketing

APRIL 20, 2021

Last month I hit 80,000 readers when accounting for email, social media, and direct traffic. J&J did the right thing by asking for help from other pharma companies, but as I thought, COVID vaccines are a huge source of income, not helping the public defeat this pandemic. The post Pharma Tuesday Stuff.

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PharmaVoice

JULY 18, 2023

Meta’s new platform is drawing Twitter comparisons and could hold potential for pharma marketers in patient and HCP communication.

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World of DTC Marketing

JANUARY 13, 2022

(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 year over year, which may not sound like much but marks pharma’s steady growth through the pandemic. Almost three years ago, it was reported that only 7% of people who viewed pharma ads asked for the advertised product. The post Pharma spent $3.9B

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Pharma Marketing Network

FEBRUARY 10, 2022

Innovative social media marketers from top life sciences companies discussed the secrets to their success at the Pharma Marketing Network’s 2022 Future Forecast on January 25 th. Here are the top three things to know about pharma social media trends in 2022: 1. Don’t be afraid to try new things. Watch & Learn More.

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Pharma Marketing Network

FEBRUARY 10, 2022

Innovative social media marketers from top life sciences companies discussed the secrets to their success at the Pharma Marketing Network’s 2022 Future Forecast on January 25 th. Here are the top three things to know about pharma social media trends in 2022: 1. Don’t be afraid to try new things.

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PharmExec

JANUARY 11, 2023

The parameters governing pharma promotional speech in digital and social media have struggled to keep pace with the rapidly evolving healthcare communications landscape. How can FDA play catch-up in advancing an agenda more reflective of industry and patient needs?

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World of DTC Marketing

JANUARY 15, 2021

HEY NOW: If you want a great example of why pharma needs to build expertise in-house and rely less on agencies, read the newest white paper from Intouch Group. Pharma needs to figure out how to better connect the digital with the people.” — William Febbo, CEO, OptimizeRx. Want a great example of agency babble?

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World of DTC Marketing

FEBRUARY 24, 2022

Nowhere is this more evident than in pharma TV ads like Tepezza. This could especially be true for pharma TV ads which seem to run back to back to back. Increased media consumption across TV platforms means it’s more complicated than ever before to avoid something called “ad fatigue. Ninety-two percent of U.S.

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pharmaphorum

OCTOBER 12, 2022

In 2022, social media – a key element of social health – is transforming at lightning speed right before our eyes. From sharing information to building community, billions of people take action on social media everyday—and from the perspective of the pharmaceutical industry, harnessing its power has never been more critical.

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Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Healthcare Provider (HCP) Marketing. Healthcare Provider (HCP) Marketing.

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World of DTC Marketing

JULY 29, 2020

QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” 2wo: The biggest reason for pharma product high bounce rates is bad homepage design. 6ix: Online health seekers have become savvier and are checking your claims via social media.

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Pharma Marketing Network

FEBRUARY 10, 2022

Innovative social media marketers from top life sciences companies discussed the secrets to their success at the Pharma Marketing Network’s 2022 Future Forecast on January 25 th. Here are the top three things to know about pharma social media trends in 2022: 1. Don’t be afraid to try new things.

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World of DTC Marketing

NOVEMBER 12, 2021

If there is one industry that needs to think more about digital, it’s pharma. Here are some common issues that I find: 1ne: The click-stream research shows that people go to many other health websites to collect information after leaving a pharma product website. Pharma needs to evolve and light a fire to move to digital.

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PM360

JULY 19, 2023

The Point of Care Marketing Association (POCMA), a nonprofit organization to support the continued growth of the Point of Care (POC) channel through education and advocacy, recently welcomed two new members, CMI Media Group WPP’s healthcare specialist media planning agency, and Compas , a NMSDC-certified diverse-owned media buying agency.

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PharmExec

AUGUST 22, 2023

Amid Twitter's transformation into "X", social media expert Mikaela Walker weighs in on the rebrand's impact for pharma marketing, assesses ongoing brand safety risks, and highlights established social platforms and those gaining traction.

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