PM360

SEPTEMBER 15, 2022

More than ever, physician time is at a premium. Viewpoint will leverage the vast digital, print, and live event HCP network to which HSS is aligned. Taryn Riggs, Marketing Strategist at HSS, is spearheading the HSS blog and analyzing where to best maximize HSS articles on social media. Fun and Educational Medical Content.

Education 52

Education Media Medical Physicians 52

World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.

Doctors 143

Doctors Physicians Media Pharma 143

LEVO Health

JANUARY 13, 2021

With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. billion people were using social media worldwide and this number is projected to increase to almost 4.41 Facebook remains a staple among social media giants with over 2.7 In 2020, over 3.6

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World of DTC Marketing

MARCH 11, 2021

A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. According to a survey , close to 60% of physicians have lingering reservations about the quality of care they can provide remotely.

Doctors 180

Doctors Physicians Consulting Pharma 180

World of DTC Marketing

JANUARY 21, 2022

I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant. HCPs and consumers are using media in a fragmented way. If you really want physician engagement think the quality of your message not the quantity of people who see it.

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Pharma reps Pharma Rep Pharma Media 198

Scott’s Directories

JUNE 8, 2023

Unlocking Opportunities: Nova Scotia Physician Directory The Nova Scotia physician directory, another vital component of MD Select ‘s resources, is an indispensable tool for businesses seeking to connect with physicians in the region. Here are some strategies to consider: a.

Medical 52

Medical Marketing Doctors Physicians 52

Pharma Marketing Network

DECEMBER 29, 2020

The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. 2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. SAVE MY SEAT.

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Networking Media Physicians Pharma 98

Healthcare Success

SEPTEMBER 7, 2022

market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals. Owned Media Channels. Social media channels. Earned Media Channels.

Doctors 101

Doctors Distribution Marketing Media 101

Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.

Marketing 96

Marketing Pharma Media Healthcare Provider 96

PM360

OCTOBER 9, 2023

Populus Media Inc., a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel.

Education 52

Education Consulting Media Healthcare 52

PM360

NOVEMBER 8, 2023

Before that, she worked as the Senior Director of Business Development at Physician’s Weekly, a trusted source of medical news. Dahlhausen also held roles as Director of Business Development at physician networking platform SERMO, Senior Advertising Director at Everyday Health Inc.,

Leads 52

Leads Sales Healthcare Healthcare 52

PM360

NOVEMBER 12, 2023

Nowadays, many physician and patient interactions are virtual, and, even when they are face to face, physicians usually rely on an electronic medical records (EMR) system. In addition to traditional online avenues such as social media and email, a substantial ecosystem of vendors can funnel promotional messaging directly to HCPs.

Physicians 52

Physicians Media Electronics Pharmaceutical 52

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. ” Everyone Agrees AI Needs Guardrails Conversations about AI always turn quickly to the risks.

Healthcare 64

Healthcare Healthcare Physicians Ethics 64

Medico Reach

JULY 13, 2022

In the medical field, for example, it might be a physician in a hospital or a general clinician. Physicians, surgeons, hospitals, and clinics are usually occupied throughout the day and have little time to talk to sales personnel. Develop a Firm Social Media Presence. Consider Networking Through Events and Seminars.

Medical 52

Medical Marketing Sales Prospecting 52

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. ” Everyone Agrees AI Needs Guardrails Conversations about AI always turn quickly to the risks.

Healthcare 52

Healthcare Healthcare Physicians Ethics 52

Cesare Ferrari

FEBRUARY 18, 2022

As already discussed, a key opinion leader (KOL) , in the healthcare field, is a physician, nurse, researcher, hospital executive, etc, with proven experience and expertise in a specific discipline who is trusted and respected by his/her colleagues. Today I will go through the role of KOL in downstream marketing. KOL: A Definition.

Management 52

Management Marketing Media Physicians 52

Salesforce

DECEMBER 1, 2021

And the same goes for scrubbing in to assist physicians with equipment in the OR (operating room) – conventionally one of the best methods to cement bonds and pave the way to future business. 75% of physicians preferred in-person sales visits before the pandemic, nearly half now say they prefer virtual exchanges. Watch the webinar.

Medical sales 97

Medical sales Sales Medical CRM 97

Clarify Health

AUGUST 8, 2023

Healthcare Payers’ Provider Network Management Applications,”(February 2023) for its Clarify Networks and Clarify Rates products. product and provider networking and contracting teams) through analytics, reporting and dashboards. Media Contact Rose A. In the Hype Cycle for U.S.

Healthcare 52

Healthcare Healthcare Networking Competition 52

PM360

APRIL 5, 2023

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: Health Monitor Network, Phreesia.

Marketing 52

Marketing Education Media Healthcare 52

Pharma Marketing Network

JULY 19, 2023

For example, a pharmaceutical company could create a social media campaign that encourages people to share their stories about how their lives have been impacted by a particular medical condition. Create new content on a regular basis and promote your content through social media, email marketing, and other channels.

Marketing 98

Marketing Pharmaceutical Sales Education 98

Scott’s Directories

OCTOBER 6, 2023

Networking Opportunities: Create platforms for pharmacists to network and share insights. A robust digital strategy, including SEO-optimized websites and active social media engagement, can significantly enhance visibility and interaction with pharmacists. Educational Content: Offer value through educational content.

Medical 52

Medical Prospecting Education Networking 52

Pharma Marketing Network

JULY 25, 2023

Explore online directories, review websites, and social media platforms to gather a list of agencies with positive reviews and a strong online presence. Consider the specific services you require, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content creation, or website development.

Marketing 98

Marketing Media Consulting Specialization 98

LEVO Health

FEBRUARY 1, 2024

The campaign could segment HCP audiences into various groups, such as endocrinologists, primary care physicians, and diabetes specialists. Primary care physicians, who often manage the initial stages of diabetes care, might receive content tailored to the broader aspects of diabetes management.

Healthcare 52

Healthcare Healthcare Patients Marketing 52

Pharma Marketing Network

JULY 25, 2023

For example, millennials are more likely to be reached through social media, while baby boomers are more likely to be reached through television advertising. The post How to Go Beyond Demographics for Effective Marketing to Consumers in the Pharma Industry appeared first on Pharma Marketing Network.

Marketing 96

Marketing Pharma Media Pharmaceutical 96

Pharma Marketing Network

DECEMBER 16, 2020

Don’t miss out on gaining unique insights from these experts, as well as the many opportunities to network with your peers and stakeholders working on content. Understand the customer journey of payers, physicians, and patients and how they access information to quickly adapt products to new market dynamics and directly engage with customers.

Pharma 52

Pharma Networking Media Physicians 52

PM360

JUNE 11, 2022

On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. The insights from large opt-in databases of networks of physician-IDs can enable marketers to understand these critical data points and how best to activate with this information in hand.

Marketing 75

Marketing Physicians Media Digital Media 75

PM360

MARCH 24, 2023

Sustainability Sustainability in the media and ad tech space is an emerging topic that we expect to see much more of this year. Many people do not realize this, but the carbon output from the servers that run the global ad network generate more carbon than all of air travel combined. One ad impression generates 1 gram of CO2.

Media 119

Media Engineering Healthcare Healthcare 119

Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

Physicians 105

Physicians Pharma Pharma reps Pharma Rep 105

Scott’s Directories

MARCH 2, 2022

You might have a list of physicians in Saskatchewan that you want to market your product to, but sellers often overlook their audience’s needs. In this blog, we have gathered all the information you need to market medical equipment to doctors and hospital administrators and establish their trust in your products. Connections Help.

Medical 52

Medical Marketing Doctors Sales goal 52

pharmaphorum

OCTOBER 3, 2022

Pharma is moving into that space with social media and digital, but it needs to learn from Hollywood and TV and use more on-demand content,” Kapoor notes. “Network, behaviour, content, and the digital combined is where we think the world is going in content and to drive success,” Kapoor maintains.

Pharma 107

Pharma Distribution Doctors Physicians 107

Pharma Marketing Network

JULY 26, 2023

With the advent of social media and other digital platforms, the FDA faces the challenge of regulating an ever-expanding digital landscape. appeared first on Pharma Marketing Network. Advancements in Digital Marketing: The rise of digital marketing has transformed how pharmaceutical companies reach their target audiences.

Marketing 97

Marketing FDA Food and Drug Administration Pharmaceutical 97

Pharma Marketing Network

JULY 10, 2023

Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers. Social media: Social media can be a powerful tool for pharmaceutical companies to connect with potential patients and healthcare providers.

Healthcare 40

Healthcare Healthcare Marketing Pharma 40

Scott’s Directories

NOVEMBER 2, 2022

Engage with Social Media Platforms Social media platforms such as Twitter, LinkedIn, and Facebook can be great tools for connecting with potential customers, including doctors. Additionally, don’t forget about networking events!

Doctors 52

Doctors Sales Media Medical 52

Pharma Marketing Network

SEPTEMBER 15, 2020

The latest research on physician preferences. Social media trends. The post Don’t Miss Out | DHC September Events – New Med Launch Webinar & Summit appeared first on Pharma Marketing Network. Topics covered : The new realities of a virtual launch. A look at the new normal for HCP communications. REGISTER HERE.

Side effects 52

Side effects Medical Media Physicians 52

Clarify Health

JANUARY 26, 2022

It also allows clinical trial teams to identify and engage with physicians treating diverse communities through insights into primary care and specialist referral patterns—the same insights used by leading health systems to optimize their provider networks. Media Contact Angelica English Clarifyhealth@pancomm.com

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Recruitment Transportation Physicians Education 52

Pharma Marketing Network

FEBRUARY 4, 2021

The pharma and healthcare industry were greatly impacted by the (almost) complete elimination of in-person interactions, whether that be between sales reps and physicians or physicians and patients. Capitalizing on the Increased Use of Social Media and Telehealth. Tried and True Media Still Driving HCP Engagement.

Media 98

Media Pharma Healthcare Healthcare 98

pharmaphorum

OCTOBER 12, 2022

This event will not only bring you key insights you need to expand and enhance your injectable device portfolio but will also give you the opportunity to network with key players throughout the industry. Danielle Middleton, Associate Medical Director, Patient Safety Physician digital & Devices, AstraZeneca. find out more at [link].

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Engineering Safety Consulting Medical 52