World of DTC Marketing

JANUARY 21, 2022

In addition, 62% of HCPs are overwhelmed by product-related promotional content pushed by pharma companies on the various digital channels. I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant.

Pharma reps 198

Pharma reps Pharma Rep Pharma Media 198

Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

Physicians 105

Physicians Pharma Pharma reps Pharma Rep 105

Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. Physicians are harder to get hold of in 2023. We have yet to talk about the increased level of competition that modern reps have to deal with. Pharmaceutical sales have changed.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

Impetus Digital

NOVEMBER 23, 2023

In turn, these can be disseminated to the target audience via medical association newsletters, secure online community boards, websites, social media, etc. Some physicians still prefer to communicate via emails. Some want to attend live meetings (whether web-based, hybrid, or in person) to be able to network “face-to-face.”

Education 52

Education Healthcare Provider Physicians Pharma 52