Pharma Marketing Network

OCTOBER 16, 2023

The pharmaceutical industry is increasingly turning to social media to reach patients, healthcare professionals, and other stakeholders. In this article, we’ll explore the power of social media in pharmaceutical marketing, and how to develop a successful strategy.

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PharmExec

FEBRUARY 22, 2023

Sermo and LiveWorld survey of 50+ pharma marketers and 200+ physicians finds that social media plays a major role in influencing perceptions of medications, prescribing Habits, ongoing medical education and professional networking.

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Healthcare Success

JULY 5, 2023

Organic Social Media When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing. Sadly, the promise of social media fame and easy money far exceeds reality—then and now. Who could blame them? million followers.

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Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Over half of HCPs reportedly notice relevant ads and posts on their social media feeds.

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PM360

MAY 17, 2023

Digital Health Networks , a global leader in healthcare-focused original content production and OTT streaming, announces the inaugural CINEHEALTH International Film and Video Festival where “The CINEHEALTH Awards” will be presented in the following categories: Feature Films, TV episodic series, short-form videos, social media, and TikTok reels.

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PM360

OCTOBER 11, 2023

Healthware to seamlessly integrate with EVERSANA INTOUCH; shifting from established joint venture to scaled global operation With more than 150 employees and multiple offices across Italy, Finland, and the United Kingdom, Healthware will seamlessly merge with EVERSANA’s global agency network, EVERSANA INTOUCH.

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Pharma Marketing Network

JUNE 8, 2021

Recently, we have witnessed a flood of new “audio-social apps” and audio features on social media platforms, aiming to finds new ways to connect, curb loneliness and cut excessive screen exposure. Introducing new networks and features. Today, the audio-only social network has over 6 million users. Fostering patient communities.

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PM360

SEPTEMBER 19, 2023

Digital Health Networks has announced the winners of the first annual Cinehealth International Health and Wellness Film and Video Festival. It was exciting to see Cinehealth come to life in Philadelphia and we appreciate the partnership with Digital Pharma East to make it happen,” said Jon Cody, CEO of Digital Health Networks. “I

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Legacy MEDSearch

JUNE 17, 2022

An internship can be extremely valuable, and an important aspect of an internship position is the significant opportunity to network with professionals already working in a particular field (…not to mention their field of interest!). With such a valuable opportunity, college students must take full advantage of their networking prospects.

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pharmaphorum

OCTOBER 27, 2022

Uses of social media is continually expanding and it has been difficult for companies to apply general advertising rules and guidance to the modern world. It identifies the most used social media and digital channels and sets out specific guidance for each. Digital Channels include, but are not limited to, social media ”.

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PM360

OCTOBER 13, 2023

For the next 12 to 24 months, the media landscape is set to drastically change and pharma marketers can’t miss this hidden opportunity. This one change sent major ripples across the media industry. These fees totaled over $12 billion in 2021 and are paid by cable companies such as Comcast, Spectrum, and Dish to the television networks.

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eMediWrite

MAY 10, 2022

You may boost your pharma social media marketing and strengthen your business by following these techniques. Make use of social media to promote safety and make people feel safe. ADD MORE SOCIAL MEDIA CHANNELS TO YOUR MARKETING CAMPAIGN. The ideal option is to allocate employees to handle social media promotion.

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Pharma Marketing Network

JUNE 9, 2021

Seth Painter , Director, National Accounts, Populus Media. Our Media Sponsors: . The post Pharma Marketing Network 2021 Summer Summit: Evolving the Customer Experience appeared first on Pharma Marketing Network. Your Hosts: Amy Turnquist , Principal, North Highland. Save Your Seat.

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PM360

SEPTEMBER 15, 2022

Viewpoint will leverage the vast digital, print, and live event HCP network to which HSS is aligned. Taryn Riggs, Marketing Strategist at HSS, is spearheading the HSS blog and analyzing where to best maximize HSS articles on social media. Cavallaro VP, Creative Marketing, Healio Strategic Solutions. Fun and Educational Medical Content.

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PM360

AUGUST 21, 2023

Digital Health Networks announced its lineup of features and audio storytelling for the Cinehealth International Health and Wellness Film and Video Festival. This year’s festival takes place live in Philadelphia at Digital Pharma East on September 12 th , followed by a virtual segment at Digital Health Networks ( www.dhn.tv ).

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Pharma Marketing Network

FEBRUARY 10, 2022

Innovative social media marketers from top life sciences companies discussed the secrets to their success at the Pharma Marketing Network’s 2022 Future Forecast on January 25 th. Here are the top three things to know about pharma social media trends in 2022: 1. Don’t be afraid to try new things. Watch & Learn More.

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Pharma Marketing Network

FEBRUARY 10, 2022

Innovative social media marketers from top life sciences companies discussed the secrets to their success at the Pharma Marketing Network’s 2022 Future Forecast on January 25 th. Here are the top three things to know about pharma social media trends in 2022: 1. Don’t be afraid to try new things.

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LEVO Health

JANUARY 13, 2021

With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. billion people were using social media worldwide and this number is projected to increase to almost 4.41 Facebook remains a staple among social media giants with over 2.7 In 2020, over 3.6

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Pharma Marketing Network

JULY 17, 2023

Her passion for digital engagement and marketing innovation has made her a recognized thought leader and a frequent speaker at leading industry events, including Reuters Events (eyeforpharma), Digital Pharma East, the Association of Medical Media, Pharma CX Summit and the Digital Health Coalition.

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PM360

MARCH 24, 2023

We’re seeing more and more awareness days, weeks, and months emerge in large part due to the rise of social media. This is right around the time social media was really taking off. The rise of social media and the influx of disease awareness days that followed isn’t a coincidence. Where Should Pharma Marketers Begin?

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MedCepts

NOVEMBER 7, 2017

Tips and Benefits of Social Networking. Social networking is powerful when you understand the benefits (and recognize potential negatives) to investing your time and efforts across social sites. We have put together the top 5 tips and benefits of social networking for those in the medical and healthcare industry.

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MedReps

APRIL 11, 2023

Social media used to be a way for people to express themselves and stay connected with family and friends no matter how far away they lived. Over time, the uses of social media have expanded to the point where people are now using social platforms to find jobs and present themselves as knowledgeable candidates who are worth hiring.

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Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.

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World of DTC Marketing

AUGUST 20, 2020

In addition, Avaaz discovered that”global health misinformation spreading networks” had generated roughly 3.8 At the same time, JMIR found “that the use of social media platforms had a significant positive influence on public health protection against COVID-19 as a pandemic. This is according to Avaaz.

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World of DTC Marketing

JUNE 10, 2021

According to research from HealthLink Dimensions, more than a third of physicians reported using social networks to communicate with their professional peers, and 59% said they see the value in social media and plan to use it as a resource in the future. What about social media?

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Pharma Marketing Network

JULY 17, 2023

He is currently VP, Media at Publicis Health Media. LinkedIn: [link] The post Randy Compton appeared first on Pharma Marketing Network. Randy also spends his spare time saving for two weddings and writing about himself in the 3rd person.

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LEVO Health

MARCH 20, 2023

According to recent data, 82% of Americans utilize social media. Building Your Patient Influencer Network If you want to leverage patient voices in your healthcare marketing campaigns, the first step is to build a strong influencer network.

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World of DTC Marketing

JANUARY 21, 2022

I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant. HCPs and consumers are using media in a fragmented way. Source: Future Ready Healthcare). Do you have the resources to really do this?

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Pharma Marketing Network

OCTOBER 6, 2021

Adelaide, a leader in the evidence-based media quality measurement space, provides marketers with a way to navigate the consumer privacy movement responsibly. Leveraging attention metrics, Adelaide has helped leading brands across all verticals understand true media quality to deliver better full-funnel outcomes.

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Pharma Marketing Network

JULY 13, 2023

Here are some examples of out-of-the-box marketing campaigns that have been successful in the pharmaceutical industry: ● Gilead Sciences’ Take Charge campaign: This campaign used social media to encourage people with hepatitis C to take control of their health and get tested for the disease.

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Pharma Marketing Network

SEPTEMBER 20, 2023

This podcast will share insights and experiences from Ozgun Demir, Head of Digital Marketing at Genentech on: Change management, resource management: how you ready the organization to take in whatever capabilities you’re building Data and measurement: ensuring marketers get access to the data in a timely manner Accountability: ensuring overlapping (..)

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Pharma Marketing Network

DECEMBER 29, 2020

The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. 2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. SAVE MY SEAT.

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Pharma Marketing Network

JULY 10, 2023

For example, you could sponsor a speaker series, a networking event, or a contest. This could involve having them attend your events, write about your products or services on their blogs, or create social media content about your brand. Partner with influencers: Partner with influencers in your industry to promote your sponsorship.

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Pharma Marketing Network

SEPTEMBER 19, 2023

Exploring Digital Marketing Digital marketing is the process of using digital channels such as websites, social media, and email to promote a product or service. Businesses should also focus on building relationships with customers by engaging with them on social media and responding to their comments and queries.

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Pharma Marketing Network

APRIL 12, 2021

Tune in and listen to the Pharma Marketing Network and fellow thought leaders from, ROI Marketplace, MedThink, and Sharecare.com, discuss their learnings and insights on native advertising from each of their respective vantage points – pharma-marketer, publisher, and agency. . Megan Jimenez , Senior Manager, Media Strategy at MedThink.

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pharmaphorum

AUGUST 17, 2022

Delegates will have the chance to network and connect with the likes of: Pfizer, MedRhythms, Digital Medicine Society, AstraZeneca, CardioSignal, Neursantys, ActiGraph, PyrAmes, HexoSkin, TracPatch Health and many others. To find out more about our esteemed line-up of speakers and their cutting edge presentation, please visit: [link].

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Pharma Marketing Network

APRIL 15, 2021

The post 6 Digital Tools at the Center of Healthcare Digitalization [INFOGRAPHIC] appeared first on Pharma Marketing Network.

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