World of DTC Marketing

MARCH 11, 2022

Trust, for example, in physicians is still relatively high. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). Physician trust in the U.S. Physician trust in the U.S. Even patients will still line up if a prescription drug shows promise.

Physicians 212

Physicians Healthcare Healthcare Prescription 212

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

Doctors 61

Doctors Physicians Marketing Prospecting 61

World of DTC Marketing

MARCH 29, 2022

Proper diet and exercise seem to be the prescription for many common health problems: high blood pressure and cholesterol, heart disease, stroke, and obesity. An obese person who spends most of their time sitting and eating pays the same for health insurance as a person who watches their diet and exercises. This is not normal.

Insurance 231

Insurance Education Healthcare Healthcare 231

World of DTC Marketing

JUNE 3, 2021

Every year, more than any other factor, health care bankrupts Americans, even though 70% of them have insurance. Fraud drives up the cost of insurance, but insurance companies don’t pursue it as banks do credit card fraud. The system floods the streets with drugs from fraudulent prescriptions.

Insurance 198

Insurance Education Electronics Prescription 198

World of DTC Marketing

NOVEMBER 5, 2021

Novo Nordisk has admitted that it would not be able to keep up, adding that it would likely take until early 2022 for the supply to stabilize and that some patients “are experiencing an approximate one month or longer delay in filling prescriptions for Wegovy.” Click to Tweet.

Insurance 271

Insurance Side effects Prescription Medical 271

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. This is where health insurers and pharma can help. Why don’t doctors have the “the talk”?

Insurance 200

Insurance Doctors Side effects Pharma 200

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. Is it covered by my insurance? But is this really true across all DTC?

Prescription 249

Prescription Doctors Side effects Marketing 249

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. “We are currently focused on offering a convenient way to get prescriptions. The platform.

Medical 92

Medical Prescription Doctors Physicians 92

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. 2 and over a million actively licensed physicians 3 are available to prescribe them? References: 1.

Prescription 52

Prescription Doctors Specialization Physicians 52

World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.”

Marketing 155

Marketing Doctors Physicians Prescription 155

Clarify Health

JANUARY 19, 2021

Our research reveals some exciting new information about the adoption of telehealth technology in the United States among commercially insured patients and provides early evidence of how the Covid-19 pandemic may have changed the provision and delivery of healthcare permanently. In some states, the observed rate went as high as 23%.

Insurance 52

Insurance Healthcare Healthcare Patients 52

Clarivate

APRIL 18, 2024

RxPass offers more than 50 select prescriptions at no additional cost for $5 per month. Amazon also introduced Health Condition Programs, which partners with digital health companies such as Omada Health to connect members of health plans and employer-sponsored insurance with covered digital benefits. health care system in history“.

Retail 52

Retail Healthcare Healthcare Physicians 52

PM360

AUGUST 24, 2023

The inability to “pull through” a prescription, despite healthcare provider (HCP) field team engagement and educational efforts, stubbornly remains a top client concern after 15 years of working in the market access space.

Pharma 98

Pharma Physicians Marketing Insurance 98

World of DTC Marketing

MAY 11, 2021

The average health insurance plan participant without a chronic condition pays just $778 a year out of pocket. . Physicians are too afraid to tell patients that they are headed for health problems, and insurers aren’t proactive enough with customers.

Insurance 185

Insurance Healthcare Healthcare Prescription 185

Pharma Marketing Network

MARCH 3, 2021

In the initial flurry of adapting, brands quickly augmented their plans to drive large-scale messages to patients and prospects: how to access telehealth, insurance coverage, and more. With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys.

Patients 88

Patients Physicians Pharma Insurance 88

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

World of DTC Marketing

JUNE 27, 2021

But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. We are an obese country, and diabetes is getting worse.

Side effects 194

Side effects Patients Insurance Doctors 194

PM360

OCTOBER 24, 2022

GoodRx’s mission is to provide Americans—regardless of income or insurance status—the knowledge, choice, and care they need to stay healthy by improving access to affordable healthcare. These scholarships include Equity in Pharmacy, Future Black Physicians, and Physician Associates and Nurses for Change. Innovation.

Insurance 40

Insurance Prescription Healthcare Healthcare 40

PM360

JULY 13, 2023

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. senior adults (aged 65+) 7 taking five or more prescription medications. 3 They are also 2.6 In the U.S., 5 This links to 22% of U.S.

Prescription 52

Prescription Medical Physicians Education 52

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. In 2016, consumers told Aflac that enrolling in health insurance should feel like an experience on Amazon. Sarasohn-Kahn tackles in her book HealthConsuming: From Health Consumer to Health Citizen. health care spending reached $3.7

Healthcare 230

Healthcare Healthcare Insurance Retail 230

PM360

SEPTEMBER 21, 2023

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. After this period, CMS will begin to include physician-administered drugs covered under Part B in the program.

Manufacturing 111

Manufacturing Competition Marketing Physicians 111

Clarivate

JULY 5, 2023

biologics market and reduce prescription drug costs. The larger discount will be available to insurers who choose not to utilize those discounts and rebates. and European physicians across six specialties, and global pipeline analysis curated by experts to provide insights into the evolving landscape.

Marketing 97

Marketing Physicians Manufacturing Competition 97

Clarivate

OCTOBER 25, 2023

While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. Insurers could respond by raising coinsurance rates, but the number of beneficiaries taking those drugs is relatively small. With 27.5% exclusions exist for orphan drug designation and biosimilar competition ).

Prescription 52

Prescription Physicians Manufacturing Healthcare 52

PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. The Andaman7 Platform Solution. CareTrack Health.

Prescription 105

Prescription Medical Side effects Patients 105

World of DTC Marketing

APRIL 14, 2021

BMS believes they price our medicines based on the value they deliver,” but physicians say the price is too high. Best of all are patients in the US, where prices are highest, and with chronic conditions requiring repeat prescriptions. FOLLOW PROFIT, NOT NEED. Over 22 years pharma companies and industry groups have spent $4.45

Pharma 191

Pharma Prospecting Transportation Retail 191

Pharma Marketing Network

MARCH 3, 2021

In the initial flurry of adapting, brands quickly augmented their plans to drive large-scale messages to patients and prospects: how to access telehealth, insurance coverage, and more. With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys.

Patients 52

Patients Physicians Insurance Pharma 52

Nixon Gwilt Law

MAY 26, 2023

Without insurance coverage, many patients that could benefit from care involving your VR platform likely won’t be able to afford the technology they need to access it. First and foremost, it is important to understand why reimbursement matters in the U.S., Reimbursement impacts provider adoption. Remote Therapeutic Monitoring (“RTM”).

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

Physicians 105

Physicians Pharma Pharma reps Pharma Rep 105

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. Source: IQVIA Institute, March 2022. Households in 2022,” May 2023.

Prescription 52

Prescription Medical Distribution Patients 52

PM360

OCTOBER 13, 2023

Only 15% of prescribers think the drugs come at reasonable cost to patients or have decent insurance coverage eligibility. They are effective but too expensive for the majority of patients, even with insurance coverage,” said one primary care physician (PCP).

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

PM360

APRIL 7, 2023

This is especially significant for manufacturers of high-cost specialty drugs, who will now face a recurring additional 20% charge on virtually every prescription fill. Truth is, many patients already pay less than the newly announced costs, whether they are covered by traditional health insurance, Medicare, or Medicaid.

Manufacturing 97

Manufacturing Insurance Government Marketing 97

PM360

JULY 13, 2023

For example, one of Courier Health’s clients uses patient engagement, insurance, refill, and other information to personalize their adherence program. Some patients require more support due to their insurance (e.g., Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. Feb-May 2022.

Education 89

Education Medical Media Patients 89

World of DTC Marketing

AUGUST 7, 2022

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. The insurance companies get to dictate medical care and go out of their way to deny medications, surgery, or treatments with no repercussions. Health insurance policies are stressing many physicians out.

Insurance 263

Insurance Doctors Government Physicians 263

Clarify Health

DECEMBER 21, 2021

Ancillary providers support the work of the primary physician, such as radiologists, anesthesiologists, and pathologists. Privately insured patients would only pay the same deductible and copayment amount paid for in-network air ambulance providers. Addresses air ambulance services billing by disallowing balance billing.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. During the launch phase of a new Rx product, building brand awareness is paramount to driving eventual prescription lift. Affordability is key for Rx advertisers.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

Eversana Intouch

FEBRUARY 23, 2023

This was followed by tips for working with insurers, a list of nonprofit organizations that could provide assistance, and a patient coordinator to help navigate insurance benefits. More than ever, patients and caregivers need trustworthy, easy-to-understand information about how to manage their condition and their prescription.

Marketing 52

Marketing Pharma Patients Insurance 52