Insurance Physicians Prescription Specialization 
World of DTC Marketing
MARCH 11, 2022
After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Trust, for example, in physicians is still relatively high. Physician trust in the U.S. Physician trust in the U.S. But do doctors trust the system?
PM360
AUGUST 9, 2022
According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. 2 and over a million actively licensed physicians 3 are available to prescribe them?
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PM360
SEPTEMBER 21, 2023
As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. Source: IQVIA Institute, March 2022. 10 Further, 2.9
PM360
JULY 13, 2023
For example, one of Courier Health’s clients uses patient engagement, insurance, refill, and other information to personalize their adherence program. Some patients require more support due to their insurance (e.g., Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. Feb-May 2022.
Rep-Lite
MARCH 21, 2024
Medical sales representatives are healthcare professionals who promote medical equipment, pharmaceuticals, or services to hospitals, clinics, and physicians. Complex or specialized medical devices, equipment, or pharmaceuticals typically yield higher commissions or bonuses due to their higher prices. Here are a few examples.
Rep-Lite
NOVEMBER 14, 2023
These products can be targeted at various customers, including hospitals, clinics, physicians, pharmacies, and other healthcare professionals. Here are some common types of medical sales positions: Pharmaceutical Sales: Selling prescription and non-prescription drugs to healthcare providers, including doctors, pharmacists, and hospitals.
Eversana Intouch
FEBRUARY 23, 2023
Talent shortages continue, particularly in executive and specialized R&D roles, while simultaneously layoffs , especially in biotech, are on the rise. This was followed by tips for working with insurers, a list of nonprofit organizations that could provide assistance, and a patient coordinator to help navigate insurance benefits.
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