World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

Physicians 212

Physicians Healthcare Healthcare Prescription 212

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

Retail 52

Retail Healthcare Healthcare Physicians 52

World of DTC Marketing

JULY 17, 2022

A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. . Wegovy’s monthly list price in the US is about $1,350, and some insurers are not yet covering the drug.

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Side effects Insurance Doctors Prescription 209

World of DTC Marketing

MARCH 29, 2022

Proper diet and exercise seem to be the prescription for many common health problems: high blood pressure and cholesterol, heart disease, stroke, and obesity. What is the role of healthcare? This is not normal. In addition, low physical activity levels are associated with $117 billion in health care costs every year.

Insurance 231

Insurance Education Healthcare Healthcare 231

Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S.,

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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Insurance Doctors Side effects Pharma 200

PM360

OCTOBER 13, 2023

Only 15% of prescribers think the drugs come at reasonable cost to patients or have decent insurance coverage eligibility. They are effective but too expensive for the majority of patients, even with insurance coverage,” said one primary care physician (PCP).

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. I have always been passionate about improving the efficiency and equity of healthcare. B,” Massoumi says.

Medical 96

Medical Prescription Doctors Physicians 96

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

Doctors 61

Doctors Physicians Marketing Prospecting 61

Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. hours seeing patients.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

Healthcare 230

Healthcare Healthcare Insurance Retail 230

World of DTC Marketing

MAY 11, 2021

IN SUMMARY: Hypertension, diabetes, and obesity drive a lot of healthcare costs, and the obesity epidemic may be one of the root causes of the rise in rates of hypertension, diabetes and even certain types of cancer. The average health insurance plan participant without a chronic condition pays just $778 a year out of pocket. .

Insurance 185

Insurance Healthcare Healthcare Prescription 185

Clarify Health

JANUARY 19, 2021

Much like how many consumers are turning to Amazon or Instacart delivery instead of in-store shopping during the pandemic, early data suggests that large swaths of the US population are choosing telehealth encounters instead of in-person visits with their healthcare providers. And the questions only get more complex from there.

Insurance 52

Insurance Healthcare Healthcare Patients 52

Clarify Health

DECEMBER 21, 2021

The No Surprises Act and Transparency in Coverage Rule The past two years have been monumental for healthcare transparency and reporting regulations. The second protection from surprise bills is for non-emergent settings when a patient receives care from an out-of-network healthcare provider while at an in-network facility.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.”

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Marketing Doctors Physicians Prescription 155

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. 2 and over a million actively licensed physicians 3 are available to prescribe them? References: 1.

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Prescription Doctors Specialization Physicians 52

PM360

OCTOBER 24, 2022

GoodRx’s mission is to provide Americans—regardless of income or insurance status—the knowledge, choice, and care they need to stay healthy by improving access to affordable healthcare. Trusted by over 100 million patients and 825,000 providers, GoodRx ranks #1 in consumer trust of digital healthcare brands. Innovation.

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Insurance Prescription Healthcare Healthcare 40

PM360

JULY 13, 2023

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. senior adults (aged 65+) 7 taking five or more prescription medications. 3 They are also 2.6 In the U.S.,

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Prescription Medical Physicians Education 52

PM360

AUGUST 24, 2023

The inability to “pull through” a prescription, despite healthcare provider (HCP) field team engagement and educational efforts, stubbornly remains a top client concern after 15 years of working in the market access space.

Pharma 98

Pharma Physicians Marketing Insurance 98

Clarivate

OCTOBER 25, 2023

While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. Insurers could respond by raising coinsurance rates, but the number of beneficiaries taking those drugs is relatively small. With 27.5% exclusions exist for orphan drug designation and biosimilar competition ).

Prescription 52

Prescription Physicians Manufacturing Healthcare 52

Clarivate

JULY 5, 2023

biologics market and reduce prescription drug costs. The larger discount will be available to insurers who choose not to utilize those discounts and rebates. and European physicians across six specialties, and global pipeline analysis curated by experts to provide insights into the evolving landscape.

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Marketing Physicians Manufacturing Competition 97

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Leads Patients Healthcare Provider Healthcare 112

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. Source: IQVIA Institute, March 2022.

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Prescription Medical Distribution Patients 52

PM360

AUGUST 9, 2022

One reason for this growth is an increasing demand for personalized healthcare technologies as patients look for advances in how healthcare is delivered following the pandemic. Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. billion in 2030 at a CAGR of 9.2%.

Prescription 105

Prescription Medical Side effects Patients 105

PM360

SEPTEMBER 21, 2023

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. CMS negotiation may lead to additional savings for beneficiaries and for the Medicare program.

Manufacturing 111

Manufacturing Marketing Competition Physicians 111

Referral MD

JULY 5, 2022

Photo by Wesley Tingey on Unsplash With the rise of digital transformation, new technologies are revolutionizing the healthcare industry. As a result, 76% of healthcare practices utilized the benefits of Electronic Health Record (EHR) software. As a result, physicians can access accurate patient information and work accordingly.

Electronics 52

Electronics Healthcare Healthcare Medical 52

Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions.

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Medical sales Medical Sales Medical sales reps 52

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Leads Patients Healthcare Provider Healthcare 52

World of DTC Marketing

AUGUST 7, 2022

One in three GoFundMe campaigns is now for healthcare-related costs, and it’s getting worse. The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients. Health insurance policies are stressing many physicians out.

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Insurance Doctors Government Physicians 263

PM360

SEPTEMBER 7, 2023

This health crisis thrust me squarely into the middle of one of the fastest-growing healthcare stakeholder groups—non-paid family caregivers. As communicators, we dig deep to uncover people’s challenges and hopes as they travel along complex healthcare journeys so we can help our clients show up for them in meaningful ways.

Healthcare 52

Healthcare Healthcare Education Patients 52

Healthcare Success

JUNE 2, 2023

Online reviews play a significant role in the success of any healthcare organization. In fact, patient reviews of doctors come in third as the most influential driver in consumers’ decisions 1 (after insurance acceptance and location). There are many healthcare-specialized RMS providers available. 72% of U.S.

Patients 52

Patients Doctors Management Prospecting 52

Referral MD

MARCH 28, 2022

One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. How do patient portals improve healthcare workflows? In this article, we’ll explore the benefits, drawbacks, and features of the healthcare patient portal.

Patients 59

Patients Doctors Healthcare Healthcare 59

Eversana Intouch

FEBRUARY 23, 2023

Healthcare delivery was unable to recover after the peak of the pandemic, and is still limping. They told us, “I’m worried about 2023,” “I’m worried I won’t be able to afford healthcare,” and “I currently have no help affording my medications, and it isn’t easy.” Shifts in government healthcare policy and funding.

Marketing 52

Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Healthcare delivery was unable to recover after the peak of the pandemic, and is still limping. They told us, “I’m worried about 2023,” “I’m worried I won’t be able to afford healthcare,” and “I currently have no help affording my medications, and it isn’t easy.” Shifts in government healthcare policy and funding.

Marketing 52

Marketing Pharma Patients Insurance 52

PM360

JULY 13, 2023

For example, one of Courier Health’s clients uses patient engagement, insurance, refill, and other information to personalize their adherence program. Some patients require more support due to their insurance (e.g., Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. Feb-May 2022.

Education 89

Education Medical Media Patients 89

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. Prescription refills can now be placed with a simple click on a patient portal. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider?

Retail 97

Retail Healthcare Healthcare Marketing 97

PM360

JULY 13, 2023

These discussions can be initiated by HCPs ranging from physicians to advanced practice professionals. By fostering cross-stakeholder coordination and support across pharma brands, HCPs, pharmacies, and insurance companies, we can pave the way for better solutions that enhance adherence and, ultimately, improve patient outcomes.

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Medical Patients Education Transportation 98