Healthcare Success

FEBRUARY 21, 2023

Content comes in levels or tiers, and your healthcare website requires the highest level. Writing high-quality content for healthcare that ranks high on Google and drives consumer action is hard. Along with damaging your reputation among consumers and peers, it goes against Google’s quality standards for healthcare content.

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LEVO Health

SEPTEMBER 2, 2022

Healthcare marketing is a unique specialty that requires an understanding of the various industry personas and how they each interact with your digital marketing strategy. Healthcare personas embody real people who act as representatives for different patients within your target market. Digital Marketing Tips for Healthcare Personas.

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Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. If you are a part of the healthcare industry, using the following marketing trends will significantly help you win the race against your competitors.

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LEVO Health

AUGUST 9, 2023

Healthcare professionals are constantly seeking innovative ways to connect with their audience and establish a robust online presence. LinkedIn , a platform traditionally associated with corporate networking, has emerged as a pivotal tool in healthcare marketing. One of the most effective ways to harness this potential?

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Healthcare Success

SEPTEMBER 20, 2022

Most healthcare providers have local businesses that are (or could be) a source of new business. Geofencing allows healthcare businesses to push hyper-relevant paid search advertisements to their target audience when they enter a specific location, like an office building or a factory. Geofencing. Invest in local SEO.

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World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs.

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LEVO Health

SEPTEMBER 7, 2022

With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). For the past two years, there has been an upward trend in incorporating native advertising into healthcare marketing strategies. Native Advertising is Ideal for Healthcare Marketing.

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Pharma Marketing Network

JANUARY 12, 2023

FAIRFIELD, NJ (12 January, 2023) – The Healthcare Businesswomen’s Association (HBA) announces the 2023 Woman of the Year, Honorable Mentor, and STAR. The HBA Woman of the Year award honors a female senior executive whose accomplishments have resulted in significant contributions to the healthcare industry. Jag Dosanjh, President, U.S.

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Medico Reach

APRIL 21, 2022

Are you a healthcare marketer looking to promote your products? Healthcare email marketing allows you to reach out to your target audience and develop a relationship with them. As customers are tired of digital ads on Google and social media platforms, email proves useful. Attract Existing Patients.

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Rep-Lite

DECEMBER 21, 2023

Utilizing Effective Channels Finding the right candidates for healthcare staff recruitment can be challenging, but utilizing effective channels can help. Consider leveraging social media platforms, job boards, and career fairs. Diversity and Inclusion Diversity and inclusion are crucial components of medical recruitment in healthcare.

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LEVO Health

JANUARY 30, 2024

The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. Why Video Advertising Matters for Healthcare Video advertising is more than a trend. Types of Digital Video Ads for Healthcare 1.

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PM360

OCTOBER 3, 2023

Respiratory & Immunology, AstraZeneca Women’s Health: Rui Yang, Marketing Strategy Lead – Breast Cancer, Novartis INITIATIVE WINNERS APP/DIGITAL SOLUTION OR SUITE SILVER WINNER GoodRx for Providers (GoodRx) APP/DIGITAL SOLUTION OR SUITE GOLD WINNER Discover TD Solution (Neurocrine Biosciences, Inc.

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Contrarian Sales Techniques

JANUARY 27, 2023

The healthcare industry as a whole is undergoing significant shifts, and medical sales is being impacted as a result. One of the main challenges facing medical sales is the increasing focus on cost containment in the healthcare industry. Another challenge for medical sales is the growing use of technology in healthcare.

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Healthcare Success

MAY 2, 2022

As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. What’s more, consistently distributing press releases to the right media outlets allows healthcare organizations to build credibility with journalists and patients. .

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PM360

MAY 31, 2023

Tenured agency executive Ryan Mason has been promoted to Chief Marketing and Creative Officer and will unite creative, brand, and engagement strategy and media and analytics teams. Erb to serve as Chief Media Officer. As part of this integrated offering, FH has selected industry veteran Jeffrey D.

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PM360

APRIL 5, 2023

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: BBH London, WebMD POC.

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Pharma Marketing Network

JULY 25, 2023

Explore online directories, review websites, and social media platforms to gather a list of agencies with positive reviews and a strong online presence. Look for agencies that specialize in your industry or have experience working with businesses similar to yours.

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LEVO Health

NOVEMBER 16, 2023

The digital landscape has transformed various industries, and healthcare is no exception. Healthcare professionals (HCPs) are increasingly turning to digital channels, not just for patient care but also for their personal learning and development. But with the right partner, you can transform these challenges into opportunities.

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PM360

JANUARY 16, 2024

ENDS Media Contact Sharon Marshall, Marketing Solutions, marshallsharon14@gmail.com , 215-538-1437 About Inizio Engage Part of the Inizio Group, Inizio Engage is a strategic, commercial, and creative engagement partner that specializes in healthcare.

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Evolve Your Success

JUNE 20, 2023

In the dynamic landscape of medical sales, embrace innovation, ignite change, and unleash your potential to revolutionize healthcare. He’s the host of several healthcare podcasts which focuses on important topics, trends and innovations in sterile processing. Power Supply is for the healthcare supply chain. A few years.

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PM360

OCTOBER 13, 2023

Will Big Tech’s moves within healthcare force the industry to change how it operates? AI is also making waves in how to find and target patient communities as healthcare privacy legislation continues to expand in the United States. What technology will have the biggest impact on the industry within the next three years?

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Pharma Marketing Network

APRIL 12, 2021

Megan Jimenez , Senior Manager, Media Strategy at MedThink. Megan is a media expert with over 8 years of experience, working on both the agency and brand sides. Although she specializes in digital media, she has also planned and managed fully integrated marketing programs. She has worked across multiple disciplines (e.g.,

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Healthcare Success

MAY 2, 2022

As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. What's more, consistently distributing press releases to the right media outlets allows healthcare organizations to build credibility with journalists and patients. .

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Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcare providers. Contact Rep-Lite For Unmatched Talent Management!

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Clarify Health

JUNE 22, 2023

–(Business Wire)— Berkshire Hathaway Homestate Companies (BHHC), Workers Compensation, a leader in workers’ compensation insurance, and Clarify Health , a leading healthcare analytics, and value-based payments platform company, are pleased to announce a new partnership to improve quality of care and outcomes for injured workers.

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Healthcare Success

APRIL 8, 2024

In the highly saturated healthcare market—where strategic decisions directly influence business growth—the 7 Ps act as a fundamental compass, often separating amateurs from professionals. In healthcare, that means defining your available providers, products, and services and emphasizing what sets your organization apart. Paid search.

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eMediWrite

JUNE 22, 2023

It entails recognising the special qualities and advantages of your product and conveying them to the intended market in a way that sets it apart from rival goods. This can involve attending medical conferences, reading trade journals, using social media, or using other platforms that the target audience might find relevant.

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PM360

MAY 15, 2023

For nine years, we have looked to recognize those people in healthcare and life sciences who are making a mark on our industry, on patients, on colleagues, on the world. Data Miners: Individuals who specialize in analytics and can turn hordes of numbers and research into actionable insight.

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Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions.

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Rep-Lite

JUNE 28, 2023

In today’s ever-evolving healthcare landscape, the demand for skilled medical sales professionals is skyrocketing. This rapid growth is driven by advancements in medical technology, an aging population with increasing healthcare needs, and the constant pursuit of improved patient outcomes.

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PM360

AUGUST 24, 2023

Each of their trailblazing efforts result in much more than personal or organization success, it results in better quality of life for patients, better care options for healthcare providers, and happier and healthier people around the world.” Weiss has also made substantial efforts to give back to the community at large.

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MedCepts

NOVEMBER 7, 2017

Starting a niche job site or a networking community in the medical and healthcare industry can be extremely rewarding. Likewise, this holds true for building a job board or networking community beyond the niche industry of medical and healthcare. We know this space like no other company in the medical and healthcare industry.

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LEVO Health

JULY 18, 2022

After all, healthcare marketing is an area that some organizations overlook, but it can be successful when done right. Medical practices can do this in several ways, whether through informative blogs on their website, educational videos on YouTube, or short stories on social media. Benefits of Content Marketing in Healthcare.

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LEVO Health

NOVEMBER 18, 2022

As healthcare executives slash media spending ahead of an anticipated recession, medical practices and their marketing teams need to be more creative in their advertising strategies. Selecting a healthcare marketing agency skilled at optimizing these types of campaigns is critical to success.

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Pharma Marketing Network

APRIL 7, 2021

Megan Jimenez , Senior Manager, Media Strategy at MedThink. Megan is a media expert with over 8 years of experience, working on both the agency and brand sides. Although she specializes in digital media, she has also planned and managed fully integrated marketing programs. She has worked across multiple disciplines (e.g.,

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Media Digital Media Networking Marketing 40

LEVO Health

APRIL 11, 2023

As a healthcare practice, your online reputation is crucial to attracting and retaining patients. Healthcare is one of the most regulated industries, so knowing how to respond to reviews in a professional and compliant manner is paramount to protecting your practice’s reputation.

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PM360

OCTOBER 5, 2023

Now, Real Chemistry is at the forefront of applying analytics, data, and artificial intelligence to the biopharma and healthcare industry and, in 2022, the company achieved its 21st consecutive year of double-digit growth. Weiss has also made substantial efforts to give back to the community at large.

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