MedCity News

SEPTEMBER 28, 2023

These plans are different from traditional Medicare plans because they’re only available to people who fit the special needs category that the plan serves. C-SNPs are Medicare Advantage plans formulated to meet the desired needs of people living with chronic diseases.

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PM360

MARCH 22, 2024

AI-driven healthcare is making its way into our lives and with it comes positive changes Imagine a world where my AI emails your AI and they join forces to schedule our coffee chat. Welcome to the future, where AI in healthcare marketing isn’t just a concept— it’s the new normal.

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MedCity News

OCTOBER 5, 2022

The insurer is expanding its offerings for its $0-premium Preferred Provider Organization plans and special needs plans for dually eligible beneficiaries. Alignment is adding 14 counties to its footprint, bringing its reach to 8.3 million Medicare-eligible adults in 52 markets.

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World of DTC Marketing

APRIL 13, 2021

.” Then there is this nugget from Zoom Rx “face-to-face visits are garnering positive prescription intent—17% higher than before the pandemic began” Again, we don’t have a breakdown by speciality or understand the importance of handing out product samples which is shown to drive prescribing behavior. They advertise 3.7

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Healthcare Success

FEBRUARY 27, 2023

And now that Google has openly stated, “Appropriate use of AI or automation is not against our guidelines,” it begs the question: Should we use it to produce healthcare content? Before deciding if and how to use ChatGPT for healthcare writing and SEO, there are several issues to understand. Let’s explore: What is ChatGPT?

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World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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World of DTC Marketing

NOVEMBER 9, 2020

Imagine a survey like this from a company that specializes in patient influencers. Health websites such as WebMD or those by the Mayo Clinic, healthcare providers, and patient advocacy websites were the most trusted” The research I have sat in indicates that this statement is half true.

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Salesforce

MARCH 2, 2022

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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MedCity News

JUNE 1, 2023

Access and accessibility aren’t the same All three regulations have good intentions, but they unfortunately demonstrate an all-too-familiar refrain in healthcare. This rule also has a clear message: patients have a right to access their medical information so they can make more informed decisions.

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Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

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Healthcare Success

SEPTEMBER 20, 2022

Most healthcare providers have local businesses that are (or could be) a source of new business. Geofencing allows healthcare businesses to push hyper-relevant paid search advertisements to their target audience when they enter a specific location, like an office building or a factory. Geofencing. Invest in local SEO.

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Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. This ensures the efficient use of healthcare resources while reducing unnecessary expenditures. Photo by terovesalainen on Adobe Stock What Is Prior Authorization?

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Evolve Your Success

MAY 15, 2024

A Mother’s Day special! Meet the guest: Sydney Selby, a dynamic leader with a passion for impactful innovation in healthcare, brings a wealth of experience and insight to her role as Vice President of Sales, Marketing, and Medical Education at Renata Medical. Subscribe, rate, review, and share!

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Healthcare Success

APRIL 26, 2022

10 Things to Consider Before Selecting a Programmatic Analytics Solution for Your Healthcare Brand. Specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users. In this blog post, I share. 10 Things to Consider Before You Select. PulsePoint.

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Healthcare Success

MAY 22, 2024

Most healthcare marketers are unaware that seemingly innocuous patient email marketing campaigns are yet another area where you could inadvertently run afoul with HIPAA regulations, or, even worse, suffer a breach. From the moment someone interacts with your healthcare organization, you must inform them of your communication methods (e.g.,

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Rep-Lite

DECEMBER 22, 2023

In today’s competitive healthcare landscape, the role of medical staffing agencies stands as a critical force in sourcing and securing top-tier talent for crucial roles such as healthcare and medical sales representatives, along with medical device specialists. In this guide, we explore their role more extensively.

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Pharma Marketing Network

NOVEMBER 7, 2024

In today’s digital world, healthcare email marketing is more than just sending out newsletters. It’s a strategic tool that, when done right, can boost engagement, nurture relationships with healthcare professionals (HCPs), and increase brand awareness. That’s the power of healthcare email marketing.

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PM360

SEPTEMBER 22, 2023

The Creative Floor Healthcare Awards , celebrated the world’s best health and wellness creative work, agency talent, and clients yesterday at its 10 th -year anniversary party. Thank you to our judges and everyone who supports this very special award show. Area 23 won the Most Awarded Agency and IPG Health won the Most Awarded Network.

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Healthcare Success

NOVEMBER 17, 2023

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

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Healthcare Success

JANUARY 30, 2023

Prioritize findability Today’s healthcare consumers expect healthcare websites to have: Intuitive navigation Easy-to-understand, educational content Easy, online appointment scheduling Convenient Telehealth options Secure, online access to medical records (e.g., This is especially important for the healthcare industry.

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Rep-Lite

DECEMBER 29, 2023

The evolution of talent acquisition is one of the driving forces shaping staffing solutions in the healthcare sector. This guide discovers the dynamic changes and advancements that define the evolution of talent acquisition within healthcare staffing. As the industry embraces innovation, optimizing talent acquisition becomes necessary.

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PM360

JUNE 30, 2022

It includes companies Vynamic, Research Partnership, Putnam Associates, and STEM Healthcare. Inizio Medical: By combining complex scientific understanding with creativity, Inizio Medical promises to create compelling content and engage communities across the spectrum of healthcare.

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MedCity News

DECEMBER 1, 2023

At RSNA 2023, Nvidia launched new set of cloud-based APIs designed to speed up the creation and deployment of specialized AI models in the medical imaging field. The new offering is a cloud-native extension to Nvidia’s Monai framework, which is its open-source framework for medical imaging AI.

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Scott’s Directories

MAY 21, 2024

The landscape of healthcare is constantly evolving. The Expanding Scope of Nurse Practitioners Nurse practitioners are registered nurses who have completed additional education and training, typically a master’s degree, to provide a wider range of healthcare services.

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Evolve Your Success

AUGUST 28, 2024

Join us for an enlightening conversation with the distinguished Dr. Alejandro Badia, a world-renowned hand surgeon and healthcare advocate. Badia provides fascinating insights into the evolution of medical practice, the complexities of Medicare and Medicaid, and his relentless pursuit of high-quality healthcare services. F.R.C.S.I.,

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Referral MD

JUNE 28, 2024

Patient referrals play a crucial role in the healthcare system, allowing for the seamless transfer of patients between healthcare providers while ensuring continuity of care. Moreover, effective healthcare referrals can lead to faster, better-quality patient care, allowing for timely communication and coordination between providers.

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Referral MD

JUNE 28, 2024

Patient referrals play a crucial role in the healthcare system, allowing for the seamless transfer of patients between healthcare providers while ensuring continuity of care. Moreover, effective healthcare referrals can lead to faster, better-quality patient care, allowing for timely communication and coordination between providers.

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Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices. Why Is This a Rewarding Career?

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Referral MD

SEPTEMBER 21, 2023

One area where AI can make an impactful difference is streamlining the referral process for doctors and patients, reducing wait times, and improving the overall quality of healthcare. Traditionally, managing referral tracking has been tedious and challenging for healthcare providers.

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Evolve Your Success

MARCH 12, 2024

In this compelling episode of The Medical Sales Podcats, join Samuel Adeyinka and his special guest, Adam Mostafa , a titan in the field of healthcare sales and Managing Director of Business Development at TruVeta, as he delves into the data revolution transforming the medical device industry. Subscribe, rate, review, and share!

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Rep-Lite

DECEMBER 28, 2023

In the healthcare industry, career coaching allows professionals to identify and bridge skill gaps and create their brand. Let’s discover the benefits of healthcare career coaching services for medical sales representatives and other professionals. Many organizations use referral programs to hire sales reps.

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MedCity News

FEBRUARY 1, 2024

There’s a common belief in the healthcare industry that partnering with Group Purchasing Organizations (GPOs) means that most or all non-clinical purchases are covered by the contract. Considering the scale of operations in the healthcare sector, the amount of money that isn’t maximizing its purchasing power is staggering.

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LEVO Health

MAY 7, 2024

Healthcare organizations are increasingly partnering with influencers to build trust with their audience and expand their reach. By collaborating with influencers, healthcare brands can share their message with humanity, connect with consumers personally, and establish credibility within their target communities.

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LEVO Health

MAY 16, 2024

In healthcare marketing, staying ahead means embracing this technology to ensure patients can easily find your services. The convenience and speed of voice search are transforming how consumers access information, including healthcare services. With a significant portion of the U.S. 5 Tips to Optimize for Voice Search 1.

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Clarify Health

MAY 16, 2024

Chief Strategy Officers (CSOs) for health systems face the constant challenge of finding new revenue streams to cover the increasing costs of high- quality healthcare. For instance, an analysis might reveal that a certain rural area has a high incidence of chronic illnesses but limited access to healthcare facilities.

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