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Internal or External: Which Media Planning Strategy Is Best for Pharma Organizations?

PM360

The media planning landscape in the pharmaceutical industry has significantly changed over the last few decades, especially since the pandemic. Although marketers have many options to manage their media planning and buying, the right model and mix are key for the ongoing success of brand marketing. Let’s explore.

Media 98
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The biggest waste of digital media spending in pharma

World of DTC Marketing

Many companies allocate an exponentially more significant percentage of their marketing budget to paid media over organic search. However, many brands are unaware of the waste inherently included in paid media. The post The biggest waste of digital media spending in pharma. appeared first on World of DTC Marketing.com.

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How to Effectively Utilize Social Media in Medical Sales Job Search

Rep-Lite

In today’s digital age, harnessing the power of social media is paramount for success in the competitive landscape of medical sales job search. This comprehensive guide explores proven strategies and best practices for effectively utilizing social media in medical sales job search.

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How Social Media in Healthcare is Changing Marketing Strategies

LEVO Health

Social media has become an integral part of our daily lives, influencing everything from personal connections to business strategies. However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services.

Media 52
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Wego health’s self-serving survey

World of DTC Marketing

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Imagine a survey like this from a company that specializes in patient influencers. ” By nature, influencers use social media to influence (DUH).

Media 180
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The 2024 PM360 Pharma Choice Awards – Multichannel Bronze Winner

PM360

Hearts & Science, CBS Media Venture, Sony Pictures Entertainment, and Moderna Moderna’s Jeopardy! Second Chance Tournament JEOPARDY! offered impressive exposure to a mass audience, many of whom are highly engaged. Crucially, the show is trusted for its intellect and celebrated for its earnestness.

Pharma 52
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Time to rethink the objective of DTC marketing

World of DTC Marketing

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. I’ve spent a lot of time mining social media data for clients to show what people are saying about their products. So what is the purpose of DTC?

Marketing 155