Contrarian Sales Techniques

FEBRUARY 12, 2024

They offer this certification called CNPR, short for Certified National Pharmaceutical Representative, which is like a golden ticket if you're new to the scene or looking to step up your game in pharma sales. The curriculum covers the A to Z of what makes pharma sales tick. But here's the real talk. But, it's part of a bigger picture.

Sales 52

Sales Pharma Pharmaceutical Sales Ethics 52

PM360

AUGUST 21, 2023

Digital Health Networks announced its lineup of features and audio storytelling for the Cinehealth International Health and Wellness Film and Video Festival. This year’s festival takes place live in Philadelphia at Digital Pharma East on September 12 th , followed by a virtual segment at Digital Health Networks ( www.dhn.tv ).

Networking 40

Networking Doctors Media Management 40

European Pharmaceutical Review

OCTOBER 5, 2022

The benefits of exposing students to the industry this way enables both parties to share knowledge, experience and provides students networking opportunities that can be difficult to obtain for such a competitive industry, said ABPI.

Pharma 90

Pharma Training Networking Doctors 90

World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

Doctors 180

Doctors Physicians Consulting Pharma 180

World of DTC Marketing

AUGUST 9, 2021

86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. HCPs don’t necessarily want pharma trying to sell products via social media. Most HCPs also don’t want promotional pharma initiatives mixed with their social media.

Media 294

Media Physicians Pharma Marketing 294

Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

Pharma 98

Pharma Patients Healthcare Provider Healthcare 98

World of DTC Marketing

SEPTEMBER 15, 2021

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office.

Doctors 199

Doctors Specialization Engineering Consulting 199

Pharma Marketing Network

JULY 12, 2023

Talk to your doctor: If you have any questions or concerns about pharmaceutical-sponsored health information, talk to your doctor. The post Assessing the Accuracy of Pharmaceutical-Sponsored Health Information Online appeared first on Pharma Marketing Network.

Pharmaceutical 98

Pharmaceutical Doctors Government Consulting 98

Pharma Marketing Network

MARCH 23, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. The post Effective Pharma Ad Types & Stats appeared first on Pharma Marketing Network.

Pharma 52

Pharma Side effects Education Pharmaceutical 52

Pharma Marketing Network

AUGUST 31, 2022

It presents a tremendous opportunity for pharma and healthcare brands as it is one of the most effective mediums for delivering your message and results in high conversion rates. Below are 4 uses of video advertising for pharma marketers. Measuring patient engagement remains one of the most important metrics among pharma marketers.

Pharma 52

Pharma Marketing Specialization Doctors 52

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses. Nobody buys pills.

Pharma 109

Pharma Distribution Doctors Physicians 109

PM360

OCTOBER 13, 2023

Is the metaverse a worthwhile investment for pharma? So, should pharma be preparing for a future where this is the case? For Doctors: The metaverse presents novel opportunities for collaboration and skill enhancement. The metaverse promises to bring shared virtual experiences to life, but what can it deliver for pharma?

Pharma 97

Pharma Education Training Healthcare 97

Pharma Marketing Network

DECEMBER 17, 2021

The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma forced to become more flexible and open-minded than ever before. HCP Engagement and Pharma Salesforces.

Pharma 105

Pharma Marketing Engineering Digital Media 105

Pharma Marketing Network

MARCH 25, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. The post Effective Pharma Ad Types & Stats appeared first on Pharma Marketing Network.

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

Clarivate

DECEMBER 14, 2021

The share using physician-only social networks on a monthly basis has increased to 82%, from 58% in 2019, and 37% read pharma email newsletters weekly, versus 30% pre-pandemic (some specialists are more digitally-mature than others – particularly hematology-oncologists, endocrinologists and gastroenterologists).Meanwhile,

Pharma 52

Pharma Healthcare Healthcare Physicians 52

Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. Here are three key sessions that presented during Re:Imagine Pharma Marketing conference: 1.

Marketing 52

Marketing Pharma Competition Doctors 52

Pharmaceutical Technology

APRIL 5, 2023

Luye Pharma Group has signed a marketing and distribution agreement with Duopharma Biotech’s wholly-owned subsidiary, Duopharma Marketing, for a cholesterol management product in Malaysia. Luye Pharma has utilised modern technology to ferment special red yeast rice, said to be a natural alternative for cholesterol management.

Management 52

Management Marketing Distribution Pharma 52

PharmaKinnex

AUGUST 23, 2022

The Traditional Pharma Model Isn’t Working – It’s Time to Evolve! From new legislation to functional shifts in marketing and advertising, the pharma industry works hard every day to keep up with new regulatory requirements and the constantly evolving expectations of prescribers and patients. August 23, 2022.

Pharma 52

Pharma Sales Sales Strategy Marketing 52

Pharma Marketing Network

JANUARY 19, 2022

Pharma brands that want deep engagements need to look at and listen to social audio. You want to talk to doctors? So, we talked to doctors about talking on ililli during the AAO. If a brand talks at conferences are doctors going to hear it? Their “Talkies” ran between the doctors’ talks. Talk to me. Must be kismet.

Doctors 97

Doctors Media Distribution Pharma 97

European Pharmaceutical Review

APRIL 2, 2024

Pharma Horizons: Environmental Monitoring About the authors Evelyn Der joined Genentech, a member of the Roche Group, in 1999 and currently is in the Analytical Sciences chapter of Roche. Lindsey Silva, PhD is the Director, Microbiology in Analytical Sciences, Pharma Quality and Compliance at Genentech, a Member of the Roche Group.

Ethics 93

Ethics Manufacturing Marketing Networking 93

PM360

NOVEMBER 8, 2023

Dahlhausen also held roles as Director of Business Development at physician networking platform SERMO, Senior Advertising Director at Everyday Health Inc., The company has created a highly engaged consumer base for pharma marketers,” Dahlhausen said. and as the Director of Professional Media Sales at WebMD.

Leads 52

Leads Sales Healthcare Healthcare 52

Pharma Marketing Network

JUNE 12, 2020

Just like the sales reps who approach each doctor a little differently, you should approach each market a little differently. It was always confusing on how to best support sales reps in ways that would help them break through the clutter of a doctor’s busy day. Would you spend the same amount of time and resources?

Marketing 75

Marketing Pharmaceutical Doctors Sales 75

MedReps

JUNE 20, 2022

Ask any pharma sales veteran, and they’ll likely tell you that sales experience, networking, and persistence are the magic formula. When considering sales candidates from outside of pharma, hiring managers typically look for people who are energetic, positive-minded, and have strong social skills. Other Training Programs.

Pharmaceutical Sales 76

Pharmaceutical Sales Training Sales Pharmaceutical 76

Pharmaceutical Technology

NOVEMBER 2, 2022

Acting as a go-between for pharma and physicians, medical science liaisons (MSLs) are responsible for communicating necessary information about new medicines to healthcare professionals and key opinion leaders (KOLs). Nowadays, it is an active choice many pharma companies and service providers are taking. Expanding horizons.

Medical 52

Medical Medicine Pharma Networking 52

World of DTC Marketing

APRIL 5, 2021

It’s happening in pharma as well. Fierce Pharma reported “Former rep Randy Dossat said in his suit he was 55 years old when a new manager moved in. They said “medical claims and revenues noticeably declined among hospitals during the height of the pandemic, which has benefited health insurers.

Healthcare 188

Healthcare Healthcare Patients Insurance 188

Medgadget

DECEMBER 16, 2022

In virtual care, the aim is to create a digital twin of the doctor-patient relationship to better communicate, with a heavy use of remote monitoring, telemedicine, and AR/VR care. Next, Brad Haczynski, VP/GM of Network and Edge Global sales at Intel spoke via video about the CPU giant’s work in the healthcare space.

Healthcare 109

Healthcare Healthcare Medicine Doctors 109

pharmaphorum

JANUARY 24, 2023

This in itself is not problematic: studies of impact and perception of virtual versus face-to-face engagement show doctors use them for different purposes (for example, information-focused versus relationship-focused interactions), but both have value and impact. Medicines manufacturing is energy intensive.

Medicine 89

Medicine Healthcare Healthcare Pharma 89

PM360

MAY 15, 2023

These companies establish message-delivery contracts with multiple EHRs/health systems, bundle those contracts to create a multi-EHR network of reachable HCPs, and then offer that message delivery capability to brand teams as part of the marketing strategy. An entire academic ecosystem is focused on physician “nudging.”

Marketing 52

Marketing Electronics Doctors Physicians 52

Medical Device Success

JUNE 5, 2017

In medical device markets, doctors, nurses and sometimes business administrators are our “celebrity” KOLs. At large pharma and medical device companies, there are entire departments devoted to the management of Key Opinion Leaders. They are acting as KOLs. This is not true.

Medical 130

Medical Marketing Management Doctors 130

pharmaphorum

JULY 27, 2022

.” It adds to Healthware’s fast-growing presence in the healthcare communications sector, driven by a series of acquisitions, including most recently Argon Global Healthcare – one of the largest international networks of independent healthcare agencies – as well as Make Helsinki , SWM , and pharmaphorum. Francis Namouk.

Medical 97

Medical Education Healthcare Healthcare 97

Pharma Marketing Network

FEBRUARY 16, 2021

The coronavirus has drastically changed many aspects of the pharma industry. Some changes include relationships between patients and HCPs, how patients visit doctors, and especially how pharmaceutical and healthcare conferences are hosted. The promotion opportunities at the Pharma Marketing Network are endless!

Media 98

Media Pharma Networking Marketing 98

MedTechVets

NOVEMBER 19, 2020

The issue that often arises for veterans is the lack of a strong professional network, required licenses for a job, and no clear pathway from the military to a mid-to-high-skill civilian job like medical sales. You’ll need to talk to doctors, medical providers, pharmacists, doctors, and nurses. Building credibility.

Medical sales 52

Medical sales Medical Sales Training 52

Pharma Marketing Network

APRIL 10, 2023

This leads to higher healthcare costs for everyone, as emergency room visits and hospital stays are much more expensive than regular doctor visits. appeared first on Pharma Marketing Network. Right now, the wealthy can afford the best healthcare, while the poor are left to suffer with subpar care or none at all.

Government 52

Government Healthcare Healthcare Competition 52

PM360

MARCH 24, 2023

We covered the first one by looking at Organizational Structures , today, let’s dive into the second which is the toughest, not just for pharma, but for the entire country: Diversity, Equity, and Inclusion (DE&I). When we look at DE&I in pharma, how well we are doing depends on who you ask. Or the doctors.

Pharma 94

Pharma Education Digital Media Media 94

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Do you have to know how to get into pharmaceutical or pharma sales reps?

Pharmaceutical Sales 52

Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

Pharma Marketing Network

MAY 26, 2021

In pharma marketing, we all know, of course, that the design or the copy or the site or the tool or the event we’re creating is intended for a patient or a caregiver or a healthcare professional. The post Once in a Lifetime: Customer Experience at Momentous Moments appeared first on Pharma Marketing Network.

Healthcare 87

Healthcare Healthcare Specialization Doctors 87

PM360

MARCH 24, 2023

Leveraging gaming technology such as the Unreal Engine used to make the most popular 3D games, game developers can create ultra-realistic looking patients and organs in full 3D for doctors to examine and test procedures on. Most pharma brands today are already exploring how to lessen their carbon footprint.

Media 119

Media Engineering Healthcare Healthcare 119