World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

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Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

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pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses. Nobody buys pills.

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Scott’s Directories

DECEMBER 1, 2023

Such directories also enable the study of interdisciplinary dynamics, specifically the interaction and collaboration between pharmacists and physicians, which is crucial for understanding care coordination and its impact on patient outcomes. How a Reliable Pharmacist Directory Empowers Researchers?

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Pharma Marketing Network

AUGUST 31, 2022

It presents a tremendous opportunity for pharma and healthcare brands as it is one of the most effective mediums for delivering your message and results in high conversion rates. Below are 4 uses of video advertising for pharma marketers. Measuring patient engagement remains one of the most important metrics among pharma marketers.

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PM360

NOVEMBER 8, 2023

Before that, she worked as the Senior Director of Business Development at Physician’s Weekly, a trusted source of medical news. Dahlhausen also held roles as Director of Business Development at physician networking platform SERMO, Senior Advertising Director at Everyday Health Inc.,

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PM360

OCTOBER 13, 2023

Is the metaverse a worthwhile investment for pharma? So, should pharma be preparing for a future where this is the case? For Doctors: The metaverse presents novel opportunities for collaboration and skill enhancement. The metaverse promises to bring shared virtual experiences to life, but what can it deliver for pharma?

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PharmaKinnex

AUGUST 23, 2022

The Traditional Pharma Model Isn’t Working – It’s Time to Evolve! From new legislation to functional shifts in marketing and advertising, the pharma industry works hard every day to keep up with new regulatory requirements and the constantly evolving expectations of prescribers and patients. August 23, 2022.

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Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. Here are three key sessions that presented during Re:Imagine Pharma Marketing conference: 1.

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Pharmaceutical Technology

NOVEMBER 2, 2022

But educating the world of physicians about these new medicines and collaborating with healthcare professionals on trials and other important initiatives is critical to their commercial success. Nowadays, it is an active choice many pharma companies and service providers are taking. Expanding horizons.

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PM360

MAY 15, 2023

The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. These digital wallboards had a smaller footprint within the doctors’ offices, but delivered the messages with much more dynamic effect.

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pharmaphorum

JULY 27, 2022

.” It adds to Healthware’s fast-growing presence in the healthcare communications sector, driven by a series of acquisitions, including most recently Argon Global Healthcare – one of the largest international networks of independent healthcare agencies – as well as Make Helsinki , SWM , and pharmaphorum. Francis Namouk.

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Clarivate

APRIL 18, 2024

But, even without Amedisys, the insurer still has home healthcare company LHC Group, acquired in early 2023, and will leverage a long-term partnership with Walmart plus the nation’s largest network of employed and affiliated physicians through Optum to manage patient health and drive down costs for vulnerable patients.

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PM360

JULY 13, 2023

Look to the Medication Experts to Help with Polypharmacy Reaching prescribers such as physicians is crucial to getting patients on therapy; however, physicians may not have the full view of a patient’s regimen. different doctors during their lives. different doctors during their lives.

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PM360

JUNE 11, 2022

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. That has created a different problem: almost 60% of all doctors now feel that they have been recently spammed with digital messaging by at least one pharma company.

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Pharma Marketing Network

OCTOBER 11, 2021

Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Telehealth has brought positive change for both patients and doctors. Success in pharma marketing with telehealth.

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PM360

SEPTEMBER 15, 2022

More than ever, physician time is at a premium. The pandemic has also disrupted how HCPs interact with their colleagues and pharma in sharing information. Viewpoint will leverage the vast digital, print, and live event HCP network to which HSS is aligned. Cavallaro VP, Creative Marketing, Healio Strategic Solutions.

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Pharma Marketing Network

NOVEMBER 20, 2020

This year’s 24 th Annual Healthcare Internet Conference , held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how to grow digital engagement, and how patient experiences are shifting with telemedicine during COVID-19.

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Pharma Marketing Network

OCTOBER 11, 2021

Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Telehealth has brought positive change for both patients and doctors. Success in pharma marketing with telehealth.

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Healthcare Healthcare Marketing Insurance 59

Pharma Marketing Network

APRIL 10, 2023

This leads to higher healthcare costs for everyone, as emergency room visits and hospital stays are much more expensive than regular doctor visits. appeared first on Pharma Marketing Network. Right now, the wealthy can afford the best healthcare, while the poor are left to suffer with subpar care or none at all.

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PM360

MARCH 24, 2023

Leveraging gaming technology such as the Unreal Engine used to make the most popular 3D games, game developers can create ultra-realistic looking patients and organs in full 3D for doctors to examine and test procedures on. Most pharma brands today are already exploring how to lessen their carbon footprint.

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PM360

JUNE 29, 2022

Health systems are signing off on network-wide solutions that use AI companions to record conversations, compile EHR notes, and even order tests and prescriptions. How Pharma Marketers Can Adapt. Voice brings extraordinary potential for pharma marketers.

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Pharma Marketing Network

FEBRUARY 4, 2021

The Pharma Marketing Network’s latest webinar, Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience, shared unique perspectives from a diverse group of panelists, offering insights into the customer experience during 2020 – a year defined by unexpected challenges. As Ryan, U.S.

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PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. Pharma marketing and product teams may ask themselves these and other questions, including: What technologies or valuable benefits could be incorporated in the product’s packaging?

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Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Hi good morning everyone, welcome to the pharma marketing podcast. I come to the pharma space from being a medical operator of clinics for the last 15 to 20 years where we took care of patients with specific disease conditions that were often overlooked. Bob and Mark thanks for joining us today. Mark (83Bar): Yea thank you.

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World of DTC Marketing

AUGUST 7, 2022

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic. The result:?

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PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. andrew.mills@caretrack.com CareTrack Health is a fully integrated physician practice extension. Pharma Manufacturer Solutions. But it is not a simple answer.

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PM360

AUGUST 9, 2022

Doctor Docs: Oncologists React to ASCO Educational Material. Sermo , a physician-first online community, found the tracks at ASCO that oncologists felt were the most transformative to be breast cancer (58%), lung cancer (34%), and developmental therapeutics—molecularly targeted agents and tumor biology (32%). FDA Update.

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Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. And he’s also a Pharma Marketing Network Editorial Advisory Board member. And it’s the first time I’m seeing our friends on the clinical side of the business out innovating the commercial side of the business in pharma.

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Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. And he’s also a Pharma Marketing Network Editorial Advisory Board member. And it’s the first time I’m seeing our friends on the clinical side of the business out innovating the commercial side of the business in pharma.

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Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. Physicians are harder to get hold of in 2023. But it does mean that pharma reps need to adjust their sales processes to succeed in 2023 and beyond. Pharmaceutical sales have changed.

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Evolve Your Success

DECEMBER 5, 2023

She shines a light on the competitiveness of the market, the preferences of physicians, and even personal growth. As I was described, it’s almost like getting a Master’s or a Doctorate in Electrophysiology. However, what that would look like is the physician says, “We need this.” My days start at 6:00 AM.

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Medical sales Sales Physicians Medical 59

PM360

NOVEMBER 21, 2022

A 2020-member survey of the American College of Physicians revealed that just 24% of practices have RPM technology available, a rate that the report notes “is somewhat lower than other technologies.” As pharma marketers, we must better understand the inland regions of the U.S. Am Fam Physician. Is Telehealth a Synonym for RPM?

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pharmaphorum

NOVEMBER 10, 2022

There are oncologists, physicians, surgeons, and patients might miss appointments or not be doing something that they should be doing during treatment. The responsibilities of pharma. Pharma needs to continue to invest in M&D. That’s not a good outcome for the patient, he said. Therefore, the design is flawed.

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PM360

NOVEMBER 29, 2022

MSLs are also now expected to play a bigger role in informing R&D strategy through coordinating investigator-initiated clinical trials, troubleshooting challenges at a clinical trial site with clinical science liaisons, and gathering insights to expand a company’s site and investigator network.

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Medical science Medical Customer Relationship Management Doctors 95

PM360

SEPTEMBER 15, 2022

Can more than 20 pharma companies unite around messaging for biomarker testing even though everyone seems to call it something different? Historically, pharma companies only do marketing for biomarker testing related to the type of drug they were launching,” says Nikki Martin, Senior Director, Precision Medicine Initiatives, LUNGevity. “As

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PM360

JULY 17, 2023

In terms of influencer marketing, Condé Nast announced Allure’s Creators Network and the SELF Care Squad, which will allow advertisers to tap into influential voices in health and align with these carefully curated influencers on editorial opportunities across platforms.

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