Pharma Marketing Network

APRIL 27, 2025

Introduction In todays hyper-competitive healthcare space, building a Lead Generation Network in pharma is no longer optionalits essential. Much like a clinical trial needs carefully selected participants, pharma marketers must construct targeted networks to generate high-quality leads.

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MedCity News

AUGUST 27, 2024

OMNY Health — a national data ecosystem that facilitates biotech and medical research — launched a data network consisting of EHR data from more than 645,000 GLP-1 users. The post New Data Network Seeks to Provide Much-Needed Info on GLP-1s appeared first on MedCity News.

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Fierce Pharma

JANUARY 16, 2024

As British pharma giant AstraZeneca looks abroad to build new factories, GSK is sticking close to home, where it plans to plug hundreds of millions of pounds into the United Kingdom over the next t | As other British drugmakers like AstraZeneca look abroad to build new factories, GSK is sticking close to home, where it plans to plug hundreds of millions (..)

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Pharmaceutical Technology

MAY 20, 2025

The 5th Pharmaceutical Automation and Digitalisation Congress (AUTOMA+) will gather industry leaders in Vsendorf, Austria on 24-25 November for indepth case studies, practical workshops and highimpact networking designed to accelerate pharmas digital journey.

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Fierce Pharma

NOVEMBER 17, 2023

Amid a corporate review of AstraZeneca’s global manufacturing and supply network, the company’s Indian subsidiary is planning to close up shop at the “beating heart” of its India operations in Bang | AstraZeneca Pharma India will exit its production plant in Bangalore, India, “in due course,” the company said in a filing.

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Pharma Marketing Network

APRIL 2, 2025

Introduction If the past few years have taught pharma marketers anything, it’s that agility, data, and digital-first thinking aren’t just buzzwordsthey’re survival tactics. Marketing in pharma has undergone a radical shift, propelled by digital transformation, patient-centric demands, and evolving regulatory landscapes.

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Pharma Marketing Network

JUNE 19, 2025

But is the pharma industry truly ready to embrace these capabilities? How Pharma Marketers Are Using AI in 2025 Benefits and Risks of AI in Pharma Marketing Regulatory and Ethical Considerations Preparing for the AI Marketing Future What Are AI Generated Marketing Campaigns?

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PharmaTech

JUNE 19, 2025

EIT Health is a 100-member strong network of organizations in various fields—business, education, government, research, and health services delivery—that work together to address healthcare challenges across Europe with collective technological knowledge and innovation (1). Each brings a unique strength to our network.

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Pharma Marketing Network

JUNE 14, 2025

Pharma podcasts have become a cornerstone of professional development in the life sciences. Podcasts make this possible, offering a hands-free, insight-rich format that fits the modern pace of pharma professionals. Podcasts make this possible, offering a hands-free, insight-rich format that fits the modern pace of pharma professionals.

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Pharma Marketing Network

MARCH 20, 2025

Ad retargeting has become a powerful tool for pharma marketers, enabling brands to re-engage potential customers who have shown interest but have not yet converted. But how does ad retargeting work in pharma marketing, and what strategies yield the best results? Frequency Capping : Overexposing users to ads can lead to fatigue.

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Pharma Marketing Network

MARCH 18, 2025

Introduction Climbing the ladder in marketing pharma requires more than just technical skills. Whether you’re a marketing executive or part of a dynamic pharma marketing team, developing a mix of scientific knowledge, digital expertise, and leadership skills will set you apart. But how can you stand out in a crowded market?

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Pharma Marketing Network

MARCH 12, 2025

Unlike consumer brands that can use aggressive bidding strategies on high-volume keywords, pharma ads must navigate strict regulatory guidelines. For an in-depth look at how pharma companies succeed in digital advertising, visit Pharma Marketing Network. Understanding Pharma-Specific PPC Challenges 1.

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Pharma Marketing Network

MARCH 8, 2025

With strict regulations, increasing competition, and evolving ad platform policies, running a successful PPC campaign in pharma isnt as straightforward as in other industries. So, how can pharma brands ensure their Google Ads, LinkedIn campaigns, and paid social media ads are effective? diabetes, cancer).

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Fierce Pharma

JUNE 7, 2023

As pharma supply chain problems drag on, a shortage of key cancer drugs has afflicted a large number of treatment centers and many patients. | The National Comprehensive Cancer Network's recent survey shows that nearly all of the treatment centers it polled are facing a carboplatin shortage.

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Pharma Marketing Network

MARCH 25, 2025

Automation, AI, budget cuts, and evolving digital strategies have prompted a growing question among pharmaceutical marketing teams: Is my pharma marketing job at risk? Understanding how to future-proof your pharma marketing job starts with identifying the forces driving changeand how you can evolve with them.

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Pharma Marketing Network

JUNE 19, 2025

That’s essentially what an Ad Exchange is—and for pharma marketers, it’s reshaping the way campaigns reach healthcare professionals (HCPs) and patients. In a world where precision and privacy matter more than ever, pharma ad exchanges offer a streamlined, scalable, and data-driven way to deliver the right message to the right audience.

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Pharma Marketing Network

JUNE 16, 2025

Pharma brands know that not all doctors are equal when it comes to prescribing behavior, influence, or engagement preferences. In this article, we’ll explore the most effective HCP targeting strategies shaping pharma marketing in 2025—from data segmentation and digital tools to content personalization and compliance. In the U.S.,

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Pharma Marketing Network

JANUARY 8, 2025

Reuters Pharma USA 2025 will unite senior pharma leaders across commercial, marketing, medical affairs, patient engagement, market access, real world evidence and data for two days of learnings in Philadelphia. Register Now The post Reuters Pharma USA 2025 appeared first on Pharma Marketing Network.

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World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely.

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Pharma Marketing Network

JUNE 3, 2025

For pharma marketers navigating strict compliance standards and shifting patient behavior, CTAs are not just marketing toolsthey are essential strategic assets. In pharma, where patient outcomes and provider decisions hinge on trust and clarity, CTAs must be concise, credible, and compliant.

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Pharma Marketing Network

APRIL 16, 2025

As privacy regulations evolve, customer expectations change, and AI-driven technologies emerge, pharma marketers must adapt or risk becoming irrelevant. In this article, we explore how data-driven marketing empowers pharma brands to be more precise, predictive, and effective in their outreach efforts.

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Pharma Marketing Network

MARCH 11, 2025

Introduction Pharma marketing is constantly evolving, with new digital tools, regulatory updates, and data-driven strategies shaping the industry. How do pharma marketing executives ensure they are using the best tools and strategies? However, with so much information available, finding the right resources can feel overwhelming.

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Pharma Marketing Network

JUNE 4, 2025

From automating clinical trials to generating marketing insights, AI in pharma jobs is transforming the healthcare industry. But with automation accelerating, a pressing question emerges: will AI replace pharma jobs or enhance them? AI in pharma jobs has grown from niche applications to enterprise-wide integration.

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Pharma Marketing Network

APRIL 28, 2025

Pharma marketing innovation is poised for an unprecedented surge in 2025, driven by new technologies, regulatory shifts, and evolving patient expectations. This article dives deep into why 2025 will mark a pivotal moment for pharma marketing and how savvy brands can stay ahead.

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Pharma Marketing Network

JUNE 15, 2025

So, how do leading brands make their pharma email marketing campaigns not only compliant—but effective—at scale? That’s what email marketing looks like in pharma. In this article, we explore pharma email marketing solutions tailored to large lists, with insights on deliverability, segmentation, and data-driven personalization.

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Pharma Marketing Network

MARCH 8, 2025

Introduction A well-optimized landing page can be the difference between a successful pharma marketing campaign and wasted ad spend. What makes a pharma landing page effective? This guide breaks down the best practices for landing page optimization , helping pharma marketers maximize engagement while maintaining regulatory compliance.

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Pharma Marketing Network

APRIL 4, 2025

In the world of pharma marketing, the strategies that truly resonate are often those rooted in trust. But how does referral marketing work in a highly regulated industry like pharma? This article explores the evolving role of referral marketing in pharma, unpacking its mechanics, benefits, compliance considerations, and future outlook.

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Pharma Marketing Network

MARCH 26, 2025

Artificial intelligence (AI) is no longer a futuristic concept in healthcareits here, embedded in nearly every touchpoint of modern pharma marketing. But as pharma marketers race to adopt these tools, a central question looms: Is AI fueling smarter engagement, or setting the stage for a compliance disaster? Key pillars include: 1.

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Pharma Marketing Network

MARCH 25, 2025

Understanding how to effectively engage HCPs in pharma marketing is essential for driving brand awareness, product education, and ultimately, prescription behavior. That shift demands a new approach to reaching HCPs in pharma marketing. In fact, over 60% of HCPs now prefer digital over in-person interactions.

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Pharma Marketing Network

MARCH 24, 2025

In a world where innovation, regulation, and consumer behavior shift rapidly, keeping up with pharma news is not just helpfulits essential. For pharma marketing executives and their teams, staying current helps maintain competitive advantage, ensures compliance, and unlocks opportunities for smarter, faster campaign decisions.

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Pharma Marketing Network

APRIL 22, 2025

Introduction Pharma brands are rethinking their digital engagement strategies in 2025. But how can pharma marketers build successful campaigns while navigating complex regulations? Building a Compliant Strategy The cornerstone of effective social media marketing plans in pharma is a solid compliance framework.

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Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays fast-paced world, pharma digital marketing is more than just a strategyit’s a necessity. But how can pharma marketers break through the noise, engage their audience, and see real ROI? Websites like Pharma Marketing Network consistently apply these principles to drive industry engagement.

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Pharma Marketing Network

APRIL 25, 2025

Introduction In todays complex healthcare environment, what does it truly mean to practice Integrated Marketing Communications in pharma? Much like a symphony that requires every instrument to be in sync, pharma marketers must harmonize every touchpoint to resonate with both healthcare professionals and patients.

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PharmaVoice

JUNE 9, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss the most important voices in pharma Let PharmaVoices free newsletter keep you informed on what industry leaders are saying, straight from your inbox. The pharma struck the largest obesity deal so far this year when it announced a collaboration with Denmark-based Zealand Pharma worth up to $5.3

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Pharma Marketing Network

MARCH 17, 2025

With increasing competition and stricter compliance regulations, pharma marketing teams must adopt data-driven and personalized marketing strategies to capture the attention of HCPs. But how can pharma brands stand out in a crowded market? For expert guidance on pharma marketing trends, visit Pharma Marketing Network.

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Pharma Marketing Network

APRIL 24, 2025

In 2025, AI-powered pharma marketing is transforming how companies engage healthcare professionals (HCPs), patients, and stakeholders. With evolving compliance requirements and rising demand for personalization, pharma marketers are adopting intelligent platforms to stay ahead. So, what does the new AI marketing frontier look like?

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Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

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