article thumbnail

Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

This includes initiatives such as modular content and customer relationship management (CRM) integration to create what we need for a marketing foundation. What’s important for us at Genentech in moving our marketing organization forward is picking the right partners who want to be on this journey with us.

Marketing 105
article thumbnail

How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

This means choosing the right platforms, promoting your content through social media and other channels, and measuring the results so you can do more of what’s working and less of what’s not. Today's doctors and physicians are bombarded with online search engines, websites, and social media advertisements. Owned Media Channels.

Doctors 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Key Elements of a Modern Sales Approach: Building Authentic and Personalized Relationships in the Digital Age

Contrarian Sales Techniques

This can include using customer relationship management (CRM) systems to track interactions and gather insights about customers, as well as utilizing artificial intelligence (AI) and machine learning to predict customer behavior and provide personalized recommendations.

Sales 52
article thumbnail

Proactive Sales Techniques: Supercharging Your Sales Journey

Contrarian Sales Techniques

Here's how: Unleash the Power of CRM Systems Customer Relationship Management (CRM) systems are like a salesperson's personal assistant. They help keep track of customer interactions, spot opportunities, and manage leads like a pro. Get Social on Social Media Social media isn't just for cat videos and food snaps.

Sales 52
article thumbnail

Elevating Video Introductions With AI Sales Training 

Quantified

But whether your sales reps are participating in virtual meetings, uploading pre-recorded content to social media, connecting through video voicemail, or posting personalized invitations to conferences, webinars, or product launches, they have less than 10 seconds to make a good first impression.

article thumbnail

Measuring the Success of Your Healthcare Marketing Campaigns

LEVO Health

Google Analytics , marketing automation platforms, and customer relationship management (CRM) systems are all used by the most successful healthcare organizations to measure ROI. Important metrics include website traffic, social media engagement, conversion rates, brand mentions, and patient surveys.

article thumbnail

Using Tech in Medical Equipment and Pharmaceutical Sales

Infuse Medical

It’s important to make sure your technology stack involves a customer relationship management (CRM) platform to help reduce inaccurate information and the likelihood of errors when engaging with customers. You can automate your marketing and ongoing communications while capturing data about each customer.