article thumbnail

Marketing to physicians

World of DTC Marketing

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.

article thumbnail

Forecasting Physician Demands in Manitoba with Data Insights

Scott’s Directories

Manitoba’s healthcare system is experiencing a growing population coupled with an aging demographic. Here, the Manitoba physician directory from MD Select emerges as an indispensable tool, offering unprecedented access to comprehensive data crucial for accurately forecasting physician demands.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Importance of Omnichannel Approach for European Physicians

PM360

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. In France, 30% said they planned to decrease how often they saw reps and in Italy, 28% of physicians said the same.

article thumbnail

Engaging Communities through High-Impact Healthcare Sponsorships in the Pharmaceutical Industry 

Pharma Marketing Network

Sponsorships can be a powerful tool for pharmaceutical companies to engage with communities and make a positive impact on health and wellness. When done right, sponsorships can help pharmaceutical companies connect with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way.

article thumbnail

Harnessing data powers marketing programs to enable precise targeting

Fierce Pharma

This discussion interviews Harshit Jain, a physician turned entrepreneur and founder of Doceree, a company solving healthcare professional marketing challenges focused on pharmaceuticals. |

Marketing 235
article thumbnail

Creating Synergy: Aligning Brand Values with High-Impact Healthcare Sponsorships in the Pharmaceutical Industry 

Pharma Marketing Network

For pharmaceutical companies, this means aligning sponsorships with causes that are related to health and wellness. For example, Pfizer, a leading pharmaceutical company, has a long history of sponsoring research into new drugs and treatments. This could help to improve the lives of patients and make a real difference in the world.

article thumbnail

The era of “consumer healthcare”?

World of DTC Marketing

. “Unicorns” are competing with incumbent healthcare companies and technology giants to make people better and prevent them from getting ill in the first place. The transformation to “consumer healthcare” will be evolutionary, not revolutionary. That’s not going to happen.