BlueNovius

MARCH 20, 2023

As the healthcare industry evolves, pharmaceutical companies look for new ways to adapt and build physician trust effectively. Establishing trust with physicians is critical to gaining access to patients, but also to ensuring the success of your products and/or services.

Physicians 52

Physicians Medical Pharma Healthcare 52

World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Prescription drugs costs are just a small part of healthcare costs (11%).

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

InCrowd

MARCH 27, 2023

A Follow-Up In 2021 an InCrowd study healthcare professionals (HCPs) believed a hybrid approach to pharma communication would dominate post pandemic. The post The Changing Dynamic between Pharma & Healthcare Professionals appeared first on InCrowd.

Healthcare 52

Healthcare Healthcare Pharma Physicians 52

World of DTC Marketing

DECEMBER 17, 2020

In Gallup’s 2019 survey of potentially worrisome issues among Americans, healthcare topped the list for the fifth straight year. The health insurance, PBM’s, and big pharma didn’t accumulate their massive wealth by running deficits. In addition, hospital care accounts for 33% of the nation’s healthcare costs.

Healthcare 181

Healthcare Healthcare Government Physicians 181

World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. 86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs.

Media 294

Media Physicians Pharma Marketing 294

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. The idea that Americans should take personal responsibility for their health is a topic that needs to be addressed in relation to healthcare costs.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

MARCH 3, 2022

Press Ganey recently asked1 1,000+ healthcare consumers about their digital behaviors, but unfortunately, their findings mean little to emarketers working within the industry. Most say pharma websites don’t meet their needs. 90% want physician directories available on life sciences and pharmaceutical sites.

Pharma 143

Pharma Doctors Physicians Medical 143

PM360

JUNE 26, 2023

It’s imperative that pharma businesses understand what their potential customers are searching for when they are typing into search fields. But pharma has had a tendency to shy away from search engine optimization (SEO) strategy; however, for those who do engage with SEO marketing, the rewards can be high.

Pharma 96

Pharma Engineering Physicians Pharmaceutical manufacturing 96

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. This is a great time for people who want to be the change they want to see to work in pharma.

Pharma 223

Pharma Doctors Media Prescription 223

World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

Physicians 212

Physicians Healthcare Healthcare Prescription 212

World of DTC Marketing

AUGUST 12, 2022

Such warnings “constitute the pharma response in literally every instance since 1906,” the first drug regulation agency was created, said Dr. Aaron Kesselheim. It also raises healthcare costs for public and private insurers alike. The post PhRMA lies to protect pharma profits appeared first on World of DTC Marketing.com.

Pharma 255

Pharma Retail Pharmaceutical manufacturing Pharmaceutical 255

World of DTC Marketing

FEBRUARY 3, 2021

SUMMARY: The biggest threat to the pharma industry isn’t the coming tsunami of healthcare changes. The content was sponsored by the brand but was written by leading cancer physicians with titles like “how to manage your cancer therapies” and “what to tell your Oncologist.”

Pharma 187

Pharma Management Prescription Patients 187

PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. How should leading pharma companies respond? healthcare ecosystem. The Importance of Large, Organized Customers.

Key account management 117

Key account management Pharma Management Pharma sales reps 117

pharmaphorum

OCTOBER 11, 2022

While the initial turmoil of the pandemic appears to have plateaued, the impact of COVID-19 is still very present in healthcare. Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time.

Doctors 52

Doctors Physicians Pharma Consulting 52

World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. Besides, physicians have still not bought into the whole technology trends unless it drives patients into their office. What I’m not seeing is the need for improved basic patient contact points with pharma, especially in the digital area.

Healthcare 180

Healthcare Healthcare Media Pharma 180

World of DTC Marketing

DECEMBER 21, 2020

Long after COVID is a bad memory, the pharma industry will still be making more and more mistakes in the name of profits. I keep talking to pharma old-timers who talk about the “good old days” of working in an industry when sales, and profits, were instrumental in every decision we made. Pharma should be doing the same.

Pharma 180

Pharma Media Healthcare Healthcare 180

World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. 1ne: Medscape – Still number one with physicians.

Doctors 286

Doctors Pharma reps Pharma Rep Physicians 286

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). However, only 32% of patients trust pharma-developed apps. In this article, we’ll explore the most viable ways in which pharma can make a patient portal engaging.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

World of DTC Marketing

OCTOBER 19, 2020

GOOD MORNING: eMarketer is promoting a report on pharma’s projected digital ad spending in the coming year, and from my conversations with pharma insiders, it’s wrong. The current trends in digital healthcare are the use of telehealth and increased use of email to communicate with HCP’s.

Pharma 180

Pharma Side effects FDA Media 180

World of DTC Marketing

JANUARY 14, 2021

With the changes to healthcare on the horizon, the time has come to start building digital capabilities in all areas of company functions. Digital pharma marketers have to “sell” the organization on the promise of digital marketing, but they also need to communicate that along with successes, there could be many failures.

Marketing 180

Marketing Pharma Sales Management 180

Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.

Healthcare 40

Healthcare Healthcare Marketing Pharma 40

Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. hours seeing patients.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

Retail 52

Retail Healthcare Healthcare Physicians 52

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Another 32% dabble in it in their personal lives only.

Healthcare 64

Healthcare Healthcare Physicians Ethics 64

Quantified

MAY 2, 2024

With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight. Most find it increasingly difficult to arrange one-on-one meetings with prescribing physicians.

Training 52

Training Sales Pharma Sales Management 52

World of DTC Marketing

FEBRUARY 7, 2021

SUMMARY: AI in the pharma industry has the ability to transform certain capabilities. However, in DTC marketing, we should be careful about using AI in an era where too many patients feel like our healthcare system is dehumanizing them. AI may predict the questions patients and physicians have about a drug or its side effects.

Pharma 164

Pharma Doctors Side effects Physicians 164

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. One participant summed up these perceptions by stating “It’s a pharmaceutical site, you know.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Prognos Health

AUGUST 20, 2023

Why are pharma brand teams using brand eligible patient alerts as part of their marketing and educational strategy? Typically delivered daily or weekly, alerts can let pharma brand teams know when healthcare providers have taken a specific action or are treating certain types of patients. Q: What are alerts?

Pharma 52

Pharma Patients Healthcare Provider Physicians 52

Healthcare Success

JULY 5, 2022

(Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. Conclusion.

Doctors 57

Doctors Physicians Marketing Healthcare 57

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Many LGBTQ+ patients have experienced negative interactions that have left them feeling unsafe or uncomfortable in healthcare settings.

Patients 97

Patients Pharma Physicians Education 97

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Another 32% dabble in it in their personal lives only.

Healthcare 52

Healthcare Healthcare Physicians Ethics 52

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” If you ask physicians where they think patients heard about these medications, I predict they’ll say from an influencer. Influencers moving into pharma marketing isn’t new.

Medical 105

Medical Side effects Physicians Prescription 105

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Fierce Pharma

FEBRUARY 1, 2024

“We have a vision, which is to close the gap between scientific knowledge and clinical practice.” | Experienced healthcare communications expert and MD of MedThink Communications John Kane discusses the importance of physician knowledge of the patient’s psychosocial status on treatment plans and outcomes.

Physicians 130

Physicians Healthcare Healthcare 130

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Contrarian Sales Techniques

JULY 7, 2023

What is Pharma Sales? A Glimpse into my World As someone working in this dynamic field, the question I often get is, "So, **what is pharma sales**?" Yes, it's about selling medications and healthcare products. Diving into the Heart of Pharma Sales Let me share more. The answer is more complex than you'd think.

Sales 52

Sales Pharma Side effects Pharmaceutical Sales 52