World of DTC Marketing

MAY 4, 2022

American healthcare is screwed up and meant to enrich the providers. I experienced the inadequacy of our healthcare system firsthand. This is today’s American healthcare. I understand that the changes needed for our healthcare are not easy, but money prevents change. This IS the future of healthcare.

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World of DTC Marketing

MAY 2, 2021

SUMMARY: A new survey from the Kaiser Family Foundation and the Purchaser Business Group on Health shows signs that corporate executives might be warming to the idea of government getting more involved to rein in the excesses of the healthcare system. How does pharma respond? Big changes are coming. It’s long overdue.

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Healthcare Healthcare Insurance Government 277

Fierce Pharma

OCTOBER 4, 2023

After sparring with GSK’s ViiV Healthcare over the price of its HIV medication dolutegravir, Colombia appears to be taking matters into its own hands.

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Healthcare Healthcare Government Medical 263

Pharmaceutical Commerce

APRIL 15, 2024

The latest news for pharma industry insiders.

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Pharma Healthcare Healthcare 105

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. 70% of HCPs said that pharma representatives do not understand their requirements completely. ” HCP’s are moving quickly into digital.

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World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Prescription drugs costs are just a small part of healthcare costs (11%).

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Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

OCTOBER 22, 2020

As people move up the pharma ladder, their work often revolves around internal management issues, training, and endless meetings to motivate their employees rather than focus on patients. Pharma likes to believe its own propaganda that everything they do is patient-focused, but that’s a canard.

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Management Pharma Patients Healthcare 207

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. The idea that Americans should take personal responsibility for their health is a topic that needs to be addressed in relation to healthcare costs.

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Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

MAY 17, 2022

Just 13% of people trust the pharma companies they interact with. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. More and more patients are becoming consumers of healthcare and want a more significant say in treatment options. The post A new era of pharma marketing?

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MedCity News

FEBRUARY 1, 2024

The more pharma companies do to become service providers in the personalized medicine era, the more they’ll succeed and the more lives they’ll help to save.

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World of DTC Marketing

OCTOBER 4, 2021

A year ago, Facebook was making a hard charge to get the pharma business. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing. When advertisers start withholding ad dollars and demanding change in ALL areas, including healthcare. Bob Hoffman.

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Media Healthcare Healthcare Marketing 224

InCrowd

MARCH 27, 2023

A Follow-Up In 2021 an InCrowd study healthcare professionals (HCPs) believed a hybrid approach to pharma communication would dominate post pandemic. The post The Changing Dynamic between Pharma & Healthcare Professionals appeared first on InCrowd.

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Healthcare Healthcare Pharma Physicians 52

World of DTC Marketing

SEPTEMBER 17, 2020

IN SUMMARY: American healthcare is failing. While there are lots of reasons for this the silence of healthcare providers is a huge reason. Pharma should include warnings about obesity on every drug product page that could be caused by obesity. The post Our healthcare has failed us appeared first on World of DTC Marketing.com.

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World of DTC Marketing

JULY 22, 2021

The culture within pharma is driving people away, including new hires. In my 20 years within the healthcare industry, I’ve worked with some really talented people at learned from them. Age discrimination within pharma is real. With the loss of more experienced people, the pharma industry is losing talent and gaining what?

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Pharma Marketing Ethics Consulting 309

World of DTC Marketing

JULY 20, 2022

The pharma industry’s latest price hikes demonstrate why the Senate must pass the comprehensive drug pricing reforms in the reconciliation package. Healthcare CEOs are among the top earners. Of course, Mitch is worth $35 million, so he’he’llver have to worry about the high cost of healthcare. inflation rate.

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Healthcare Healthcare Patients Insurance 183

Fierce Pharma

DECEMBER 19, 2023

Partnerships in healthcare have never been more important. Agilent Technologies discusses the importance of working with pharmaceutical companies to drive medical innovation and improve patient outcomes, helping to speed up the process of bringing the right treatments to the right patients at the right time.

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Pharma Healthcare Healthcare Medical 203

World of DTC Marketing

APRIL 7, 2021

QUICK READ: The compensation for pharma CEOs is starting to be reported and it’s off the charts. American healthcare is in trouble. Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Highest-paid CEOs in 2019: Who made the list from healthcare.

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Healthcare Healthcare Food and Drug Administration Pharma 162

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. This is a great time for people who want to be the change they want to see to work in pharma.

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Pharma Doctors Media Prescription 223

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Biogen’s failure should be a warning to other pharma companies. It should be a warning to other pharma companies. ” Pharma CEOs are compensated on how their products earn money.

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Pharma Food and Drug Administration Marketing Prescription 210

World of DTC Marketing

DECEMBER 17, 2020

In Gallup’s 2019 survey of potentially worrisome issues among Americans, healthcare topped the list for the fifth straight year. The health insurance, PBM’s, and big pharma didn’t accumulate their massive wealth by running deficits. In addition, hospital care accounts for 33% of the nation’s healthcare costs.

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Healthcare Healthcare Government Physicians 181

World of DTC Marketing

JANUARY 15, 2021

HEY NOW: If you want a great example of why pharma needs to build expertise in-house and rely less on agencies, read the newest white paper from Intouch Group. Pharma needs to figure out how to better connect the digital with the people.” — William Febbo, CEO, OptimizeRx. Want a great example of agency babble?

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Pharma Recruitment Media Sales 180

World of DTC Marketing

APRIL 5, 2021

Some are also increasing their profit margins by forcing out healthcare staff who have seniority and earn more. One of the best ways is to cut costs which means letting experienced healthcare workers go. Still, older healthcare employees who are at the top of the earnings schedule are being forced out. Changes are imminent.

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Healthcare Healthcare Patients Insurance 188

Fierce Pharma

JANUARY 8, 2024

Morgan Healthcare Conference. | Biopharma companies looking to maximize the visibility of their M&A activity often reveal deals during the J.P. In it’s annual Firepower report, EY says the biopharma industry enters 2024 with the capability and motivation to increase M&A activity.

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World of DTC Marketing

AUGUST 12, 2022

Such warnings “constitute the pharma response in literally every instance since 1906,” the first drug regulation agency was created, said Dr. Aaron Kesselheim. It also raises healthcare costs for public and private insurers alike. Of course, the drug industry warns that any price negotiation will kill innovation.

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World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. If pharma is a business, they will find a way to develop, buy, or acquire new drugs. healthcare spending will reach $6.2

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Healthcare Healthcare Government Insurance 222

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

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Media Pharma Side effects Physicians 238

World of DTC Marketing

FEBRUARY 3, 2021

SUMMARY: The biggest threat to the pharma industry isn’t the coming tsunami of healthcare changes. ” All over pharma DTC, people and agencies are coming to senior pharma managers with great, patient-driven ideas. To a lot of pharma marketing people, everything they do is about generating business.

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Pharma Management Prescription Patients 187

World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. The headline and byline in a Times editorial said it all “Don’t Fall for Big Pharma’s Savior Act, Heroic work went into the development of the coronavirus vaccines. will be severely obese.

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Pharma Prescription Media Healthcare 155

Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.

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Healthcare Healthcare Marketing Pharma 40

World of DTC Marketing

DECEMBER 21, 2020

Long after COVID is a bad memory, the pharma industry will still be making more and more mistakes in the name of profits. I keep talking to pharma old-timers who talk about the “good old days” of working in an industry when sales, and profits, were instrumental in every decision we made. Pharma should be doing the same.

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Pharma Media Healthcare Healthcare 180

World of DTC Marketing

JANUARY 7, 2021

MINUTE READ: Big pharma should take a good, hard look at small biotech companies and try to better understand how they succeed and are able to make strategic decisions faster without multi-levels of bureaucracy. Some within pharma has worked at so many jobs their resume reads like a list of pharma companies.

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Pharma Side effects Distribution Consulting 215

Eversana Intouch

MARCH 19, 2024

And this month, we’re bringing to light the challenges in women’s healthcare that we can help solve and make history together. When it comes to healthcare, however, this model often fails to consider the good of all. When it comes to healthcare, however, this model often fails to consider the good of all.

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Healthcare Healthcare Marketing Prescription 59

World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. What I’m not seeing is the need for improved basic patient contact points with pharma, especially in the digital area. Can pharma really intercede in this conversation when there is so little trust in “big pharma”?

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Healthcare Healthcare Media Pharma 180

World of DTC Marketing

JANUARY 29, 2021

SUMMARY: The future of healthcare involves digital transformation but moving too fast in a matrix management environment can cause problems and set digital back months. Most of us know the importance of digital when to comes to healthcare. ” Digital transformation is a necessity for the future of healthcare.

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World of DTC Marketing

NOVEMBER 1, 2020

Where are America’s healthcare companies? The misinformation is everywhere while healthcare companies remain silent. The long-range effects of this mismanagement are going to be felt across all healthcare. Misinformation leads to bad decisions which, in turn, lead to higher healthcare costs.

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World of DTC Marketing

MARCH 3, 2022

Press Ganey recently asked1 1,000+ healthcare consumers about their digital behaviors, but unfortunately, their findings mean little to emarketers working within the industry. Most say pharma websites don’t meet their needs. The post More bad research on pharma websites appeared first on World of DTC Marketing.com.

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Pharma Doctors Physicians Medical 143

World of DTC Marketing

MARCH 2, 2021

SUMMARY: Almost every pharma company seems to be posting open digital marketing positions on LinkedIn but are they really hiring? Pharma acknowledges the need to get better in digital marketing, which starts with hiring the right people. Too many pharma people view their websites as a selling tool only, and that’s a mistake.

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