Clarivate

MARCH 8, 2023

In recent years, there has been an increased focus on real world evidence to advance medical science and improve patient quality of life. The Professional Society for Health Economics and Outcomes Research (ISPOR) has cited real world evidence (RWE) as the number one trend in healthcare decision making for the second year running [1].

Patients 59

Patients Biopharma Medical science Electronics 59

Impetus Digital

AUGUST 12, 2022

Kaitlin Anstett , Senior Medical Advisor at Theratechnologies , will sit down with Natalie Yeadon , Co-founder & CEO of Impetus Digital , to share her unique insights into the way Medical Affairs teams are changing the way they are engaging and interacting with their most important stakeholders in the “new normal.” Sign up now!

Medical 52

Medical Professional Services Medical science Healthcare Provider 52

pharmaphorum

DECEMBER 23, 2022

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). Seamless data sharing between clinical teams and medical science liaisons, for example, could greatly influence clinical trial site selection and ensure more coordinated engagement.

Marketing 94

Marketing Sales Medical Patients 94

Pharmaceutical Technology

NOVEMBER 2, 2022

But educating the world of physicians about these new medicines and collaborating with healthcare professionals on trials and other important initiatives is critical to their commercial success. As with many aspects of the medical world, they are now shifting online. Expanding horizons.

Medical 52

Medical Medicine Pharma Networking 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Pharma sales representatives Pharma sales representative 52

PM360

NOVEMBER 29, 2022

Traditionally, Medical Affairs has focused on cross-functional collaboration with commercial and R&D teams, medical communication, evidence generation, and dissemination. At the same time, MSLs are being asked to help inform brand strategy with their learnings from talking to leading healthcare professionals. Reference: 1.

Medical science 95

Medical science Medical Customer Relationship Management Doctors 95

PM360

OCTOBER 13, 2023

Will Big Tech’s moves within healthcare force the industry to change how it operates? Casey Cronin Life sciences marketers have a unique opportunity to connect with target audiences on an individual level and foster brand safety through AI advancement. Here are the best responses.

Marketing 64

Marketing Specialization Healthcare Healthcare 64

Clarity Engagement Solutions

NOVEMBER 9, 2020

The primary purpose of Medical Science Liaison MSL is to establish and maintain peer-peer relationships with leading physicians, referred to as Key Opinion Leaders KOL’s, at major academic institutions and clinics. We have highlighted 5 quick tips for MSL to aid them through the process when engaging with KOL’s.

Education 91

Education Medical science Medical Pharma 91

Impetus Digital

APRIL 24, 2023

Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past. MA and the healthcare community are increasingly embracing new ways of thinking about scientific data, tailoring this to different channels.

Medical 52

Medical Education Physicians Healthcare 52

Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1. Get stakeholder buy in on the “why”.

Pharma 52

Pharma Medical Consulting Pharma reps 52

PM360

SEPTEMBER 15, 2022

The delivery of medical education has changed and continues to evolve as new technology is developed and becomes more mainstream. Healthcare professionals (HCPs) are changing their habits accordingly. The pandemic has also disrupted how HCPs interact with their colleagues and pharma in sharing information.

Education 52

Education Media Medical Physicians 52

Celeritas

OCTOBER 14, 2022

Medical Science Liaisons are hired or contracted to meet with these stakeholders prior to and during the launch and distribution period to educate and create awareness of the drug. Secondary: These are those who will ultimately determine the lifecycle and success of advanced treatments, diagnostic tools, and medications.

Pharmaceutical products 52

Pharmaceutical products Pharmaceutical Distribution Pharmaceutical Distribution 52

PM360

AUGUST 29, 2022

The adoption of Electronic Health Records (EHRs) had been a slow process until 2009 when federal incentives to healthcare professionals (HCPs) to switch from paper to EHR charts became available, and when HCPs were rewarded via higher payments for meeting meaningful use criteria. Advance Medical Science.

Electronics 97

Electronics Patients Medical Healthcare 97

European Pharmaceutical Review

MAY 2, 2023

Expanding this approach to simultaneously build capabilities and clinical trials in developing and underserved regions, like APAC and less wealthy healthcare systems in Latin America and Europe, is essential to driving more comprehensive clinical programmes and health equity. Congressional Budget Office. cited 2023 Apr 4]. cited 2023 Apr 4].

Patients 99

Patients Medicine Marketing Medical 99

Pharmaceutical Technology

JULY 10, 2008

“To remain at the forefront of medical research, pharma needs a faster, more predictive way of testing molecules before they go into humans,” says Steve Arlington, global life sciences industry advisor leader at PwC. “It’s very disappointing.

Food and Drug Administration 52

Food and Drug Administration Medicine Pharmaceutical Government 52

PM360

NOVEMBER 21, 2022

Combined with the incentives provided by the Orphan Drug Act, a powerful dynamic is at play, ever further pushing the limits of what medical science can achieve. Accelerating the Path to Diagnosis and Treatment. However, this bustling space also faces some unique challenges. A company interested in Marc’s disease should talk to Marc.

Patients 52

Patients Medicine Biopharma Media 52

Clarify Health

MAY 19, 2020

sales, medical science liaisons, etc.). As healthcare providers (HCPs) are re-deployed to care for COVID-19 patients, many chronically-ill patients will have less frequent follow-up with their doctors. Beyond age and pre-existing medical conditions, what other characteristics put patients at risk?

Biopharma 52

Biopharma Physicians Marketing Prescription 52

Medgadget

MARCH 22, 2023

Such work requires a lot of data points and they’re working with medical centers, labs, pharma companies, and using public data to continue developing the technology. We hope to see Imagene showing off its technology at Biomed Israel , the leading international Life Science and HealthTech conference in Israel.

Patients 79

Patients Medical science Leads Medical 79

PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. HCPs are pressed for time, eager to keep up with scientific and clinical developments, skeptical about big pharma, and increasingly focused on outcomes and metrics. Look for TikTok to merchandise the 4.7

Media 122

Media Physicians Pharma reps Pharma Rep 122