Eversana Intouch

JANUARY 11, 2022

As what Harvard Business Review calls “a tidal wave of resignations” continues — with the highest rates for those ages 30-45 — and, as many pandemic-induced changes continue to alter to the structure of businesses worldwide (including pharma sales and marketing organizations) — many of our basic assumptions, approaches, and priorities need to shift.

Marketing 52

Marketing Pharma Medical science Media 52

pharmaphorum

OCTOBER 19, 2022

Medical communications are in a state of transition. Due to the combined impact of emerging technologies, changing provider preferences, and an evolving post-pandemic world, pharma must navigate new ways to engage providers with relevant, science-driven, digital content.

Medical 93

Medical Medical science Education Pharma 93

PM360

JUNE 26, 2023

LLM/generative AI is ideally suited to assist brand managers, customer experience professionals, and sales teams—medical science liaisons, too—with some of the heavy lifting to create, organize, and analyze customized content. But creating the high volumes of content that are required to personalize engagement is time consuming.

Pharma 97

Pharma Management Ethics Medical science 97

eMediWrite

AUGUST 24, 2023

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medical science is medical journals.

Doctors 52

Doctors Physicians Medical Education 52

PM360

NOVEMBER 29, 2022

Traditionally, Medical Affairs has focused on cross-functional collaboration with commercial and R&D teams, medical communication, evidence generation, and dissemination. They are no longer “just” educating and informing doctors but helping to accelerate medical science innovation. Reference: 1. See resource here.

Medical science 95

Medical science Medical Customer Relationship Management Doctors 95

Clarity Engagement Solutions

NOVEMBER 9, 2020

The primary purpose of Medical Science Liaison MSL is to establish and maintain peer-peer relationships with leading physicians, referred to as Key Opinion Leaders KOL’s, at major academic institutions and clinics. We have highlighted 5 quick tips for MSL to aid them through the process when engaging with KOL’s.

Education 91

Education Medical science Medical Pharma 91

pharmaphorum

DECEMBER 23, 2022

Seamless data sharing between clinical teams and medical science liaisons, for example, could greatly influence clinical trial site selection and ensure more coordinated engagement. Given the demand to deliver a steady stream of content to meet HCPs’ needs, pharma marketers must react, create, edit, and adapt quickly.

Marketing 96

Marketing Sales Medical Patients 96

pharmaphorum

NOVEMBER 17, 2022

As medical treatments become more complex, the role of the Medical Science Liaison (MSL) has never been more important. Healthcare professionals trust MSLs to keep them informed and up-to-date about the latest treatments, especially in fast-moving areas like oncology.

Training 107

Training Digital Media Medical Media 107

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Pharma sales representatives Pharma sales representative 52

Impetus Digital

AUGUST 12, 2022

Kaitlin Anstett , Senior Medical Advisor at Theratechnologies , will sit down with Natalie Yeadon , Co-founder & CEO of Impetus Digital , to share her unique insights into the way Medical Affairs teams are changing the way they are engaging and interacting with their most important stakeholders in the “new normal.” Sign up now!

Medical 52

Medical Professional Services Medical science Healthcare Provider 52

Pharmaceutical Technology

NOVEMBER 2, 2022

Acting as a go-between for pharma and physicians, medical science liaisons (MSLs) are responsible for communicating necessary information about new medicines to healthcare professionals and key opinion leaders (KOLs). As with many aspects of the medical world, they are now shifting online. A fresh approach.

Medical 52

Medical Medicine Pharma Networking 52

Clarivate

MARCH 8, 2023

In recent years, there has been an increased focus on real world evidence to advance medical science and improve patient quality of life. Biopharma companies are investing in the use of real world data (RWD) to accelerate innovation.

Patients 59

Patients Biopharma Medical science Electronics 59

Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1. Get stakeholder buy in on the “why”.

Pharma 52

Pharma Medical Consulting Pharma reps 52

MedTechVets

NOVEMBER 19, 2020

What do you need to be successful in medical device sales? Not all folks have degrees in medical sciences. Most biotech/pharma, require a four year undergraduate degree, big pharma especially. It’s also important to find the right company and product whether its pharma, vaccines, etc.

Medical sales 52

Medical sales Medical Sales Training 52

PM360

SEPTEMBER 15, 2022

The pandemic has also disrupted how HCPs interact with their colleagues and pharma in sharing information. Where once pharma relied on reps and medical science liaisons (MSLs) to engage clinicians, many digital interactions, such as video conferencing, have replaced the need for in-person meetings.

Education 52

Education Media Medical Physicians 52

Impetus Digital

APRIL 24, 2023

Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past. Nevertheless, some Pharma executives have been resistant to wholly embracing digital transformation. Evolution of the MSL Function Earlier this year, Peter J.

Medical 52

Medical Education Physicians Healthcare 52

PM360

OCTOBER 13, 2023

Derek Choy The Fine-Tuning API (Application Programming Interface) in OpenAI now enables the creation of hyper-personalized content to support brand managers, customer experience professionals, sales teams, and medical science liaisons.

Marketing 64

Marketing Specialization Healthcare Healthcare 64

PM360

AUGUST 29, 2022

Advance Medical Science. Note that in each example, the EHR application is entirely and without interruption in the hands of the licensed and credentialed HCP at the clinic or hospital, and the EHR data are never in the hands of any third-party sponsor such as a biotech or pharma manufacturer.

Electronics 97

Electronics Patients Medical Healthcare 97

Celeritas

OCTOBER 14, 2022

Medical Science Liaisons are hired or contracted to meet with these stakeholders prior to and during the launch and distribution period to educate and create awareness of the drug. This should clearly portray their motives, impact, and interests.

Pharmaceutical products 52

Pharmaceutical products Pharmaceutical Distribution Pharmaceutical Distribution 52

European Pharmaceutical Review

MAY 2, 2023

Previously, he spent more than 10 years at Roche in multiple positions within medical affairs. He received an MD from the Georg August University of Göttingen and completed a postdoctoral Master’s in Medical Sciences Clinical Pharmacology at the University of Glasgow. Congressional Budget Office. cited 2023 Apr 4].

Patients 98

Patients Medicine Marketing Medical 98

Celeritas

OCTOBER 23, 2022

An MSL is a medically specialized representative for pharmaceutical companies. By outlining the product specifications, advising, and educating, they act as a bridge between pharma companies and their clients. This means that during the Q&A session, you may face a myriad of intricate medical, functional, or operational questions.

Medical science 40

Medical science Medical Specialization Doctors 40

Pharmaceutical Technology

JULY 10, 2008

“To remain at the forefront of medical research, pharma needs a faster, more predictive way of testing molecules before they go into humans,” says Steve Arlington, global life sciences industry advisor leader at PwC. “It’s very disappointing.

Food and Drug Administration 52

Food and Drug Administration Medicine Pharmaceutical Government 52

PM360

NOVEMBER 21, 2022

Combined with the incentives provided by the Orphan Drug Act, a powerful dynamic is at play, ever further pushing the limits of what medical science can achieve. Accelerating the Path to Diagnosis and Treatment. However, this bustling space also faces some unique challenges.

Patients 52

Patients Medicine Biopharma Media 52

Medgadget

MARCH 22, 2023

Such work requires a lot of data points and they’re working with medical centers, labs, pharma companies, and using public data to continue developing the technology. We hope to see Imagene showing off its technology at Biomed Israel , the leading international Life Science and HealthTech conference in Israel.

Patients 79

Patients Medical science Leads Medical 79

Clarify Health

MAY 19, 2020

sales, medical science liaisons, etc.). So, no pressure… Rethinking brand launch and adoption cycles Now, amid a global pandemic with no clear end in sight, the launch process has become even harder.

Biopharma 52

Biopharma Physicians Marketing Prescription 52

PM360

DECEMBER 20, 2023

HCPs are pressed for time, eager to keep up with scientific and clinical developments, skeptical about big pharma, and increasingly focused on outcomes and metrics. million self-identified HCPs on the platform to pharma marketers. Look for TikTok to merchandise the 4.7

Media 122

Media Physicians Pharma reps Pharma Rep 122