PharmExec

JANUARY 19, 2023

Fran Pollaro talks with Amanda Powers-Han, chief marketing officer at Greater Than One, a full-experience marketing agency dedicated to healthcare, about what’s trending in early 2023 for pharma media mixes.

Media 111

Media Pharma Healthcare Healthcare 111

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. This means higher healthcare costs. Forget the fact that prescription drugs only account for $.10

Healthcare 310

Healthcare Healthcare Insurance Media 310

pharmaphorum

OCTOBER 12, 2022

In 2022, social media – a key element of social health – is transforming at lightning speed right before our eyes. From sharing information to building community, billions of people take action on social media everyday—and from the perspective of the pharmaceutical industry, harnessing its power has never been more critical.

Media 52

Media Healthcare Healthcare Pharma 52

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Healthcare Provider (HCP) Marketing. Congress Coverage.

Media 52

Media Healthcare Healthcare Recruitment 52

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. This is a great time for people who want to be the change they want to see to work in pharma.

Pharma 223

Pharma Doctors Media Marketing 223

Pharmaceutical Technology

MAY 11, 2023

The global pharma industry experienced a 32% rise in social media posts on artificial intelligence in Q1 2023 compared with the previous quarter, with the highest share accounted for Healthcare Information and Management Systems Society, according to GlobalData’s analysis of social media posts.

Media 52

Media Pharma Healthcare Healthcare 52

PharmExec

JANUARY 11, 2023

The parameters governing pharma promotional speech in digital and social media have struggled to keep pace with the rapidly evolving healthcare communications landscape. How can FDA play catch-up in advancing an agenda more reflective of industry and patient needs?

Media 72

Media Government FDA Pharma 72

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. 70% of HCPs said that pharma representatives do not understand their requirements completely. ” HCP’s are moving quickly into digital.

Marketing 202

Marketing Pharma Physicians Side effects 202

Pharma Marketing Network

OCTOBER 16, 2023

The pharmaceutical industry is increasingly turning to social media to reach patients, healthcare professionals, and other stakeholders. In this article, we’ll explore the power of social media in pharmaceutical marketing, and how to develop a successful strategy.

Media 52

Media Pharmaceutical Marketing Safety 52

World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. The headline and byline in a Times editorial said it all “Don’t Fall for Big Pharma’s Savior Act, Heroic work went into the development of the coronavirus vaccines. will be severely obese.

Pharma 155

Pharma Prescription Media Healthcare 155

World of DTC Marketing

JANUARY 15, 2021

HEY NOW: If you want a great example of why pharma needs to build expertise in-house and rely less on agencies, read the newest white paper from Intouch Group. Pharma needs to figure out how to better connect the digital with the people.” — William Febbo, CEO, OptimizeRx. Want a great example of agency babble?

Pharma 180

Pharma Recruitment Media Sales 180

World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. What I’m not seeing is the need for improved basic patient contact points with pharma, especially in the digital area. Can pharma really intercede in this conversation when there is so little trust in “big pharma”?

Healthcare 180

Healthcare Healthcare Media Pharma 180

World of DTC Marketing

DECEMBER 21, 2020

Long after COVID is a bad memory, the pharma industry will still be making more and more mistakes in the name of profits. I keep talking to pharma old-timers who talk about the “good old days” of working in an industry when sales, and profits, were instrumental in every decision we made. Pharma should be doing the same.

Pharma 180

Pharma Media Healthcare Healthcare 180

PM360

JULY 19, 2023

The Point of Care Marketing Association (POCMA), a nonprofit organization to support the continued growth of the Point of Care (POC) channel through education and advocacy, recently welcomed two new members, CMI Media Group WPP’s healthcare specialist media planning agency, and Compas , a NMSDC-certified diverse-owned media buying agency.

Media 52

Media Marketing Education Physicians 52

PharmExec

JUNE 4, 2024

As the digital and social media revolution continues to evolve, healthcare marketers must consider how to unlock the full potential of social with innovative engagement opportunities.

Marketing 52

Marketing Media Pharma Healthcare 52

World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. If pharma is a business, they will find a way to develop, buy, or acquire new drugs. healthcare spending will reach $6.2

Healthcare 222

Healthcare Healthcare Government Insurance 222

Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.

Healthcare 40

Healthcare Healthcare Marketing Pharma 40

World of DTC Marketing

AUGUST 12, 2022

In the past 12 months, PhRMA and closely allied groups spent at least $57 million — $19 million of it since July — on TV , cable , radio , and social media ads opposing price negotiations, according to monitoring by the advocacy group Patients for Affordable Drugs. It also raises healthcare costs for public and private insurers alike.

Pharma 255

Pharma Retail Pharmaceutical Pharmaceutical manufacturing 255

Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.

Marketing 96

Marketing Pharma Media Healthcare Provider 96

Pharmaceutical Technology

JUNE 6, 2023

The global pharma industry experienced an 11% rise in social media posts on regenerative medicine in Q1 2023 compared with the previous quarter, with the highest share accounted for Pfizer, according to GlobalData’s analysis of social media posts. Buy the report here.

Media 40

Media Medicine Pharma Medical 40

World of DTC Marketing

MARCH 3, 2022

Press Ganey recently asked1 1,000+ healthcare consumers about their digital behaviors, but unfortunately, their findings mean little to emarketers working within the industry. Most say pharma websites don’t meet their needs. The post More bad research on pharma websites appeared first on World of DTC Marketing.com.

Pharma 143

Pharma Doctors Physicians Medical 143

PM360

JUNE 11, 2022

But social media is still an important channel for healthcare marketers to reach relevant HCPs and patients. The key to delivering clinically relevant messaging on social media now lies in using privacy-safe machine learning to find audience segments that are most likely to be in need of a specific therapeutic. Eileen O’Brien.

Media 98

Media Marketing Healthcare Healthcare 98

World of DTC Marketing

JANUARY 27, 2021

SUMMARY: Pharma has not embraced a content strategy when the number of online health seekers is climbing. With that being said, there is a huge difference when it comes to healthcare content. So why isn’t pharma leveraging a content strategy on product websites? Essentials of a pharma content strategy.

Pharma 202

Pharma Media Marketing Patients 202

PM360

FEBRUARY 23, 2024

The greatest healthcare and life sciences creatives of 2023, chosen by the people who know this industry best, are unveiled in this issue. We are proud to present your 15th Annual Pharma Choice Award winners. The votes have been tallied and the people have spoken.

Pharma 52

Pharma Media Sales Healthcare 52

World of DTC Marketing

MARCH 2, 2021

SUMMARY: Almost every pharma company seems to be posting open digital marketing positions on LinkedIn but are they really hiring? Pharma acknowledges the need to get better in digital marketing, which starts with hiring the right people. Too many pharma people view their websites as a selling tool only, and that’s a mistake.

Pharma 180

Pharma Marketing Management Media 180

World of DTC Marketing

OCTOBER 19, 2020

GOOD MORNING: eMarketer is promoting a report on pharma’s projected digital ad spending in the coming year, and from my conversations with pharma insiders, it’s wrong. The current trends in digital healthcare are the use of telehealth and increased use of email to communicate with HCP’s.

Pharma 180

Pharma Side effects FDA Media 180

World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs.

Media 261

Media Prescription Pharma Healthcare 261

PM360

JUNE 11, 2022

As a healthcare marketer, you might think this isn’t the place for you, you’re not selling a product. And as a healthcare marketer, you also know that pharma is blocked from advertising on Pinterest so obviously it’s just not worth it, right? Well, isn’t that all we want for our healthcare brands? There you have it.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

PharmExec

APRIL 7, 2023

Marketing leaders discuss the powerful role life sciences companies can play in the expanding digital landscape for healthcare communications—as “one of the helpful voices” in driving the customer and patient conversations that matter most.

Media 84

Media Pharma Healthcare Healthcare 84

PM360

JUNE 26, 2023

It’s imperative that pharma businesses understand what their potential customers are searching for when they are typing into search fields. But pharma has had a tendency to shy away from search engine optimization (SEO) strategy; however, for those who do engage with SEO marketing, the rewards can be high.

Pharma 96

Pharma Engineering Physicians Pharmaceutical manufacturing 96

Pharma Marketing Network

OCTOBER 6, 2021

Given their often niche content, pharma marketers must target smaller, more exclusive audiences to drive results while developing impactful creative. Adelaide, a leader in the evidence-based media quality measurement space, provides marketers with a way to navigate the consumer privacy movement responsibly.

Pharma 98

Pharma Media Digital Media Marketing 98

pharmaphorum

AUGUST 5, 2022

The largest pharma companies have all set themselves ambitious targets in recent years to improve representation for women and minority communities in their businesses, but are they meeting those diversity objectives? At the other end of the table, the worst performers were Astellas (+11), Eli Lilly (+21) and Teva Pharma (+28).

Pharma 98

Pharma Media Government Leads 98

Medgadget

DECEMBER 16, 2022

This past week, Medgadget was an official media partner with the Healthcareᐩ Expo Taiwan. This four-day annual event brings together healthcare companies from all over Taiwan and the rest of the world. He shared that the healthcare industry needs to become less reactive and more proactive and predictable.

Healthcare 109

Healthcare Healthcare Medicine Doctors 109

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Pharma Marketing Network

JULY 13, 2023

Here are some examples of out-of-the-box marketing campaigns that have been successful in the pharmaceutical industry: ● Gilead Sciences’ Take Charge campaign: This campaign used social media to encourage people with hepatitis C to take control of their health and get tested for the disease.

Marketing 98

Marketing Pharma Media Pharmaceutical 98

Pharma Marketing Network

JULY 25, 2023

Sponsorships are a powerful tool that businesses can use to amplify healthcare awareness and education. By partnering with healthcare organizations, businesses can reach a wider audience with important health information and help to promote healthy lifestyles. There are many different ways to sponsor a healthcare organization.

Education 52

Education Healthcare Healthcare Media 52

Pharma Marketing Network

JULY 25, 2023

Ads Manager is a powerful platform that can help pharma companies reach their target audience and achieve their marketing goals. Here are some tips for customizing your audience in Ads Manager for the pharma industry: Use demographics: You can target your ads based on demographics, such as age, gender, location, and interests.

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Management Pharma Media Marketing 98