Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

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PM360

NOVEMBER 29, 2022

As healthcare marketers, we often focus on the official launch of a new product as a pinnacle moment for its commercial success. But in many cases, success depends on actions taken before the launch date—specifically, how well the market has been primed to receive a novel product.

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Clarify Health

MARCH 6, 2023

Healthcare Payers. Healthcare Payers. Gartner notes, “Provider network management (PNM) is the key to success in provider and member engagement for U.S. healthcare payers.” With the right insights, payers can improve affordability, efficiency, quality, and marketability of their networks to deliver better member outcomes.

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World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? So let’s diagnose Amazon’s purchase. 3hree: What does this mean for patient data?

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Scott’s Directories

JUNE 8, 2023

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. B2B medical marketing, in particular, requires a unique approach that targets healthcare professionals and organizations. Here are some strategies to consider: a.

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Clarify Health

JULY 5, 2023

In June of 2023, Physician Liaisons from around the country came together at the American Association of Physician Liaisons annual conference in Denver, Colorado. They outlined a number of ways that their collaboration led to optimized physician outreach and increased referral volume.

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Clarify Health

FEBRUARY 15, 2023

Ashley Tidd partners with payers and provider groups to help them utilize healthcare analytics to increase their competitive footprints in existing markets and expand into new markets as quickly and efficiently as possible. However, network design is of central importance to health plans. Here I often see a few problems.

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Clarify Health

SEPTEMBER 21, 2023

Most healthcare providers’ priorities include retaining patients and improving referral patterns to increase revenue. Many are turning to more robust data-driven strategies supported by advanced analytics to optimize the impact of teams accountable for improving the flow of patients into and through their networks of providers.

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Clarify Health

JULY 24, 2023

Clarify Advance is a no-admin, at-risk physician incentive program proven to deliver high physician engagement and reliable medical cost reduction, saving up to $6 for every $1 of incentive paid out. Video Transcript: Healthcare payers and providers always want members to receive the highest-value, lowest-cost care.

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World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. So is the future of HCP marketing digital? 1ne: Medscape – Still number one with physicians.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. It can be a complex and challenging process, as pharmaceutical companies must adhere to strict regulations while also developing creative and effective marketing campaigns.

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Clarify Health

JUNE 13, 2023

At-risk program for health plans is fully managed by Clarify Health San Francisco, CA (June 13, 2023) – Clarify Health , a leading healthcare analytics and value-based payments platform company, is pleased to announce its newest program to improve specialist referrals delivered through its Clarify Advance solution.

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LEVO Health

FEBRUARY 1, 2024

Traditionally, healthcare marketing relied on broad, generalized strategies that often missed the mark in addressing the unique needs of diverse patient populations and high-level healthcare professionals (HCPs). While the one-size-fits-all approach had a broad reach, it lacked the precision necessary for impactful engagement.

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Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

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Scott’s Directories

APRIL 10, 2023

Are you a marketer looking to sell your services to doctors in New Brunswick? In this blog post, we’ll explore some of the top reasons why marketing teams should utilize a list of doctors in New Brunswick to sell their services. Targeted Marketing: A list is also a great tool for targeted marketing.

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Pharma Marketing Network

JULY 26, 2023

The Food and Drug Administration (FDA) plays a critical role in regulating the pharmaceutical industry and ensuring that medications and medical devices marketed to the public are safe, effective, and appropriately labeled.

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World of DTC Marketing

JANUARY 18, 2022

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. ” The post Can pharma really leverage social media?

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Another 32% dabble in it in their personal lives only.

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Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy.

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Pharma Marketing Network

JULY 19, 2023

Here are some examples of how pharmaceutical companies can align their brand values with high-impact healthcare sponsorships: Sponsoring research: Pharmaceutical companies can sponsor research into new drugs and treatments for diseases. This could help to improve the lives of patients and make a real difference in the world.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Another 32% dabble in it in their personal lives only.

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Pharma Marketing Network

JULY 19, 2023

Donating to local healthcare organizations: Pharmaceutical companies can donate money or products to local healthcare organizations to support their work and help improve access to care. Volunteering: Pharmaceutical companies can encourage their employees to volunteer their time to support local healthcare organizations.

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Clarify Health

AUGUST 8, 2023

San Francisco, CA (August 8, 2023) – Clarify Health , a leading healthcare analytics and value-based payments platform company, today announced its inclusion in the Gartner Hype Cycle for U.S. Healthcare Payers, 2023 (July 2023) in the Price Transparency Analytics and Next-generation Value-based Payment (NGVBP) categories.

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Pharma Marketing Network

JULY 25, 2023

Traditionally, pharmaceutical companies have relied on demographics to target their marketing efforts. While demographics can be a useful starting point, they are not always enough to create effective marketing campaigns. This will help you to tailor your marketing campaigns to the specific needs and interests of each persona.

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Pharma Marketing Network

JULY 25, 2023

In today’s digital world, partnering with a competent and reliable digital marketing agency is crucial for businesses seeking to enhance their online presence, reach their target audience, and achieve their marketing goals. Additionally, establish a realistic budget that you are willing to invest in digital marketing services.

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Clarify Health

MARCH 28, 2023

Hackensack Meridian Health (HMH), a leading not-for-profit healthcare organization that is the largest, most comprehensive, and truly integrated healthcare network in New Jersey, is committed to leveraging the latest innovations to fulfill its strategic priorities. Read the full case study here.

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Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices. Why Is This a Rewarding Career?

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Clarify Health

AUGUST 30, 2019

When looking at creating or optimizing high-performing provider networks , the first thing most payers focus on is provider performance on cost, quality, and utilization. Do your Primary Care Physicians (PCPs) refer appropriately, or are they referring out cases they should have treated themselves?

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pharmaphorum

DECEMBER 15, 2022

Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. In addition, many organisations are now also using social media for non-accredited medical education, social listening, and facilitation of networking and best practice sharing.

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Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

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Clarify Health

AUGUST 9, 2019

The challenge: Optimizing for provider growth is top of mind for healthcare executives. One of these growth strategies is physician alignment – and referral intelligence is at its core. Healthcare referral intelligence can mean the difference between providers staying competitive or failing.

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PM360

JUNE 11, 2022

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. Four in five consumers have shared their preference moving forward of digital channels for healthcare communications. Sophisticated Marketing, Simplified. We have created our own clutter.

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Clarify Health

JUNE 8, 2023

Healthcare leaders are swimming in a deluge of data. Without the right healthcare business intelligence tools to make sense of it, it’s easy to drown in the sea of data points. Navigating the data is of the utmost importance for today’s savvy healthcare leaders. Physician engagement is another area ripe to spur growth.

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Clarify Health

JUNE 26, 2023

The technology landscape is evolving at a pace that hasn’t been seen in years, and we’re at a generational stairstep in what is possible, not just in healthcare but everywhere. Generative artificial intelligence (AI) seems ubiquitous and has dramatic applicability in the healthcare industry. Clarify is already out in front.

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PM360

APRIL 22, 2024

In this issue, we take a closer look on the importance of patient education to Healthcare Professionals and navigating the challenges that arise. From important changes to engaging physicians to finding out how new technologies will help address HCPs education needs, hear what our specialist had to say.

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MedCepts

NOVEMBER 7, 2017

Therefore, the first thing to consider when selling to physicians is that your product, device or service is safe. Physicians Seek Evidence based information. When selling to physicians, the physician will weigh it against their current medical knowledge. Again, skepticism comes with the medical profession.

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PM360

MAY 15, 2023

But the marketing landscape is decidedly different in today’s digital era. Fortunately, point-of-care (POC) marketing channels provide effective and efficient options. Let’s briefly unpack five core tenets of an HCP-focused POC marketing plan. Let’s briefly unpack five core tenets of an HCP-focused POC marketing plan.

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