World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives. What about telehealth?

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World of DTC Marketing

OCTOBER 25, 2021

SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. One urgent care center in Tampa even has its online healthcare records site. People want changes to healthcare.

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Clarify Health

APRIL 10, 2024

Physician engagement is a crucial factor in the success and growth of healthcare organizations. Engaged physicians are not only more likely to deliver high-quality care to patients, but also play a pivotal role in driving operational efficiency and innovation. Areas to focus on include: Patient outcomes. Workflow optimization.

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World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.

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Healthcare Success

JULY 5, 2022

How to create marketing and lead generation systems that get results. Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. We are often able to outperform so many others because we steadfastly focus on creating and executing best practices marketing programs.

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World of DTC Marketing

JANUARY 1, 2022

Yes, there will be changes in healthcare in the coming years but put away the thoughts that telehealth and wearable devices will revolutionize healthcare. Digital, within healthcare, is used differently by online health seekers. Some of the questions I get from senior marketing people leave me speechless.

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World of DTC Marketing

APRIL 21, 2022

I can get better results using digital laser targeting and targeted print ads, but DTC marketers are like TV because it makes them feel important within their company. At Lilly, we had something called “the healthcare transaction model.” ” He finally said, “I’m hearing the same thing from physicians.”

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Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. The B2B marketing strategy you use has to stand out. The good news is you can find success through many of the best practices marketers have proven over the years.

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Scott’s Directories

JULY 20, 2022

The healthcare industry has exponentially advanced in recent years. Competition among market names is one factor that resulted in the rapid growth of the healthcare industry. Suppose you are one such marketer looking to improve your strategies to have the edge over your competition in the healthcare industry.

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Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S.,

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PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. Surgeon General, burnout among healthcare workers has reached crisis levels. physicians, including three-fourths of oncologists, have restricted access to pharmaceutical representatives.

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Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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Scott’s Directories

JULY 13, 2022

The marketing language used these days often includes terminologies like B2B and B2C. The B2B healthcare market, in particular, is extremely competitive. The B2B healthcare market, in particular, is extremely competitive. Following are some strategies that can help you create a strong standing in the market.

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Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. From curating an online Winnipeg doctors list to formulating digital marketing strategies, everything in the industry has moved online.

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes.

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World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. 86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs.

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Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

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PM360

OCTOBER 25, 2023

When it comes to healthcare decisions, patients are not the only ones calling the shots. This relationship between the patient and their provider is the backbone of modern healthcare, but we often overlook influential and extremely common stakeholders that medical brands sometimes miss: the patient’s family.

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Medico Reach

APRIL 13, 2022

Physicians lead hectic lives attending to patients and handling treatments. So, if you’re a healthcare marketer, you need to send personalized emails to grab their attention. That’s the only way to reach out to physicians and promote your services. Why Choose Personalized Email Marketing.

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World of DTC Marketing

MARCH 5, 2022

American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. So how can our broken healthcare system address this issue?

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Scott’s Directories

MAY 10, 2023

If you’re trying to sell a product or service to physicians in Alberta, you know that it can be a challenging task. With so many healthcare providers in the province, it can be difficult to know where to start. However, one of the most effective ways to make sales in this industry is by using a list of targeted physicians.

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PM360

NOVEMBER 29, 2022

As healthcare marketers, we often focus on the official launch of a new product as a pinnacle moment for its commercial success. But in many cases, success depends on actions taken before the launch date—specifically, how well the market has been primed to receive a novel product.

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World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Prescription drugs costs are just a small part of healthcare costs (11%).

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Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

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Clarify Health

SEPTEMBER 5, 2023

Members often compare networks when choosing a Medicare Advantage or employer-sponsored health plan to see how much it will cost them in premiums, which physicians and specialists are in-network, and if there are any add-on benefits. Referral pattern tracking is one of the lowest-hanging fruits when it comes to optimizing healthcare networks.

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World of DTC Marketing

DECEMBER 17, 2020

In Gallup’s 2019 survey of potentially worrisome issues among Americans, healthcare topped the list for the fifth straight year. Most other developed countries control costs, in part, by having the government play a stronger role in negotiating prices for healthcare. Healthcare Practices Defensive Medicine.

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World of DTC Marketing

JANUARY 25, 2022

“Unicorns” are competing with incumbent healthcare companies and technology giants to make people better and prevent them from getting ill in the first place. The transformation to “consumer healthcare” will be evolutionary, not revolutionary. Here is a summary of the article from The Economist.

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Scott’s Directories

MARCH 13, 2023

The purchase of a Vancouver physician directory can be a great way to increase your reach. A well-researched directory can provide information about local physicians, such as their contact information and specialties, helping you target the right doctors for your business.

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Healthcare Success

SEPTEMBER 27, 2022

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” Though well-intentioned, this first step toward identifying the best marketing channel for your business relied solely—and heavily—on front office personnel. What is Call Tracking for Healthcare? How Does Call Tracking Work?

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LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. One way to do this is through a physician directory. Capitalizing on the Retail Experience.

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Scott’s Directories

MARCH 13, 2023

The purchase of a Vancouver physician directory can be a great way to increase your reach. A well-researched directory can provide information about local physicians, such as their contact information and specialties, helping you target the right doctors for your business.

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Scott’s Directories

NOVEMBER 22, 2022

Selling pharmaceutical products to physicians in Quebec can be a daunting task due to the language barrier and cultural differences. Fortunately, there is help available in the form of MD Select, an online database that can help pharmaceutical companies and sales and marketing teams looking to successfully market their products in Quebec.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. It can be a complex and challenging process, as pharmaceutical companies must adhere to strict regulations while also developing creative and effective marketing campaigns.

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World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. With the changes to healthcare on the horizon, the time has come to start building digital capabilities in all areas of company functions. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. It’s a mindset.

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World of DTC Marketing

AUGUST 11, 2021

You should tell a story on the value of your marketing using metrics that senior managers understand. That’s what most DTC marketers believe because management wants concrete results. However, healthcare marketing is not CPGs or an eCommerce site. Your goal here is to defend your market share. POST-LAUNCH.

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World of DTC Marketing

DECEMBER 2, 2020

I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.” ” While the sample is too small to make any immediate judgments it should be worrying to DTC marketers. This is especially true for undiagnosed patients.

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Clarify Health

JULY 24, 2023

Clarify Advance is a no-admin, at-risk physician incentive program proven to deliver high physician engagement and reliable medical cost reduction, saving up to $6 for every $1 of incentive paid out. Video Transcript: Healthcare payers and providers always want members to receive the highest-value, lowest-cost care.

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