Clarify Health

SEPTEMBER 29, 2023

One innovative health plan benefits administrator is taking their centers of excellence program to the next level, helping employers gain more control over the quality and cost of care for their employees through more effective provider network design and management. Feeling inspired?

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Clarify Health

JULY 5, 2023

In June of 2023, Physician Liaisons from around the country came together at the American Association of Physician Liaisons annual conference in Denver, Colorado. They outlined a number of ways that their collaboration led to optimized physician outreach and increased referral volume.

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Clarify Health

JULY 24, 2023

Clarify Advance is a no-admin, at-risk physician incentive program proven to deliver high physician engagement and reliable medical cost reduction, saving up to $6 for every $1 of incentive paid out. Now, we have proven, repeatable, and scalable approaches that can work in almost any market and payment arrangement.

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Scott’s Directories

JUNE 8, 2023

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. B2B medical marketing, in particular, requires a unique approach that targets healthcare professionals and organizations. Here are some strategies to consider: a.

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Clarify Health

AUGUST 3, 2023

But the effect of public prices will ripple beyond patient choice and into physician referral patterns as well, with both actors incorporating price into their decision-making process much easier than before. That can lead to confusion for the consumers trying to use this data to compare providers in the market and make informed care choices.

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Scott’s Directories

APRIL 10, 2023

Are you a marketer looking to sell your services to doctors in New Brunswick? In this blog post, we’ll explore some of the top reasons why marketing teams should utilize a list of doctors in New Brunswick to sell their services. Targeted Marketing: A list is also a great tool for targeted marketing.

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World of DTC Marketing

JANUARY 18, 2022

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. ” The post Can pharma really leverage social media?

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Clarify Health

NOVEMBER 8, 2023

Healthcare strategy and innovation leaders from Aetna, Contigo Health, and Clarify recently hosted a webinar discussion about innovations in provider network design and management to drive higher-value, more affordable, and more accessible care for members. Keith: Wonderful. Thank you very much. Elyse: Sure.

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World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. So is the future of HCP marketing digital? 1ne: Medscape – Still number one with physicians.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Relocation.

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Clarify Health

JUNE 13, 2023

The new and improved micro-targeted incentive program rewards primary care physicians for referring patients to the highest quality, most affordable specialists in their geography. Clarify manages the entire program, from physician recruitment all the way to payment. Breakdowns of each specialist’s clinical area of expertise.

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Pharma Marketing Network

JULY 26, 2023

The Food and Drug Administration (FDA) plays a critical role in regulating the pharmaceutical industry and ensuring that medications and medical devices marketed to the public are safe, effective, and appropriately labeled.

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Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Payers are responding by creating, acquiring or fortifying provider networks and healthcare clinics of their own.

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World of DTC Marketing

JULY 26, 2022

billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. So let’s diagnose Amazon’s purchase.

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World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. is no more an option but a critical factor to ensure success for any multichannel marketing initiatives.

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Pharma Marketing Network

JULY 25, 2023

In today’s digital world, partnering with a competent and reliable digital marketing agency is crucial for businesses seeking to enhance their online presence, reach their target audience, and achieve their marketing goals. Additionally, establish a realistic budget that you are willing to invest in digital marketing services.

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Clarify Health

AUGUST 30, 2019

When looking at creating or optimizing high-performing provider networks , the first thing most payers focus on is provider performance on cost, quality, and utilization. Do your Primary Care Physicians (PCPs) refer appropriately, or are they referring out cases they should have treated themselves?

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Pharma Marketing Network

JULY 25, 2023

Traditionally, pharmaceutical companies have relied on demographics to target their marketing efforts. While demographics can be a useful starting point, they are not always enough to create effective marketing campaigns. This will help you to tailor your marketing campaigns to the specific needs and interests of each persona.

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Legacy MEDSearch

FEBRUARY 28, 2023

The publication of these results in JAMA and JAMA Cardiology will bring the evidence of the performance of uRDN in the treatment of hypertension to a broad audience of physicians.” ReCor is focused on bringing the Paradise uRDN System to patients and their physicians as a treatment option in the near future.” About ReCor Medical, Inc.

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Clarify Health

MARCH 6, 2023

Gartner notes, “Provider network management (PNM) is the key to success in provider and member engagement for U.S. With the right insights, payers can improve affordability, efficiency, quality, and marketability of their networks to deliver better member outcomes. The Gartner® Market Guide for U.S. Healthcare Payers.

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Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals.

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Clarify Health

JANUARY 22, 2021

On December 16th, we hosted an AHIP webinar discussion about how Cigna is innovating their network design process for market expansion. He has worked at Cigna for eight years and currently leads the overall strategy and execution of their Medicare Advantage new market and product expansions.

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Clarify Health

SEPTEMBER 21, 2023

It is estimated that the average hospital loses 10-30% of its potential revenue to patient referral leakage (when a patient seeks or is referred to care outside of the hospital network), causing $200 to $500 million in losses per year. These teams are responsible for fostering growth and strengthening relationships with physicians.

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Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales.

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PM360

JUNE 11, 2022

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. Cognizant of this, brand marketers need to capitalize on the best data and technology sources to adopt a digital strategy that is more meaningful to their audiences. Where do we go from here?

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PM360

NOVEMBER 29, 2022

As healthcare marketers, we often focus on the official launch of a new product as a pinnacle moment for its commercial success. But in many cases, success depends on actions taken before the launch date—specifically, how well the market has been primed to receive a novel product. Establish the company as an industry thought leader.

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Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

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Clarify Health

MARCH 28, 2023

Hackensack Meridian Health (HMH), a leading not-for-profit healthcare organization that is the largest, most comprehensive, and truly integrated healthcare network in New Jersey, is committed to leveraging the latest innovations to fulfill its strategic priorities. Read the full case study here.

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Evolve Your Success

JULY 11, 2023

Our host, Samuel Adenyika, sits down with the Zach Ballinger , a marketing director with extensive experience in the pharmaceutical industry and an impressive journey into the specialized field of ophthalmology. Finally, the last one was marketing. That launched me into another primary care physician and specialty.

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Pharma Marketing Network

DECEMBER 20, 2021

Lewis, Founder and CEO of eHealthcare Solutions and Tap Native and the Chief Collaborator at Pharma Marketing Network, moderated a deep dive discussion on the topic of physician-level data (PLD) with a focus around drivers for the tool, its usage, and successes learnings about its function in pharma, and the where it’s heading.

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MedCepts

NOVEMBER 7, 2017

Therefore, the first thing to consider when selling to physicians is that your product, device or service is safe. Physicians Seek Evidence based information. When selling to physicians, the physician will weigh it against their current medical knowledge. Again, skepticism comes with the medical profession.

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Clarivate

DECEMBER 14, 2023

Pharmaceutical benefit managers, M&A activity among integrated delivery networks, disruption by nontraditional healthcare entities, enrollment, and the 2024 presidential election are five areas to pay attention to moving into 2024. Source: Health Care Payment Learning & Action Network.

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PM360

MAY 15, 2023

But the marketing landscape is decidedly different in today’s digital era. Fortunately, point-of-care (POC) marketing channels provide effective and efficient options. Let’s briefly unpack five core tenets of an HCP-focused POC marketing plan. Let’s briefly unpack five core tenets of an HCP-focused POC marketing plan.

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Cesare Ferrari

FEBRUARY 18, 2022

Today I will go through the role of KOL in downstream marketing. As already discussed, a key opinion leader (KOL) , in the healthcare field, is a physician, nurse, researcher, hospital executive, etc, with proven experience and expertise in a specific discipline who is trusted and respected by his/her colleagues. KOL: A Definition.

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Scott’s Directories

MARCH 2, 2022

The first step to building a customer base and gaining loyalty from clients is by choosing the right ways to market your products. The idea may look overwhelming for marketing medical products, and reaching out to a list of doctors in Saskatoon can be a little challenging since they are always busy with their schedules.

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Scott’s Directories

SEPTEMBER 7, 2023

This is where a comprehensive list of physicians becomes an invaluable asset. It’s about understanding the market dynamics through a detailed medical directory. Harnessing the Power of Data The first step in leveraging a list of physicians in Alberta is understanding its potential.

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