LEVO Health

AUGUST 9, 2023

Healthcare professionals are constantly seeking innovative ways to connect with their audience and establish a robust online presence. LinkedIn , a platform traditionally associated with corporate networking, has emerged as a pivotal tool in healthcare marketing. Video marketing. Why Use Videos on LinkedIn?

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Clarify Health

AUGUST 3, 2023

Healthcare prices in the U.S. Complying with the regulations won’t be enough for healthcare delivery organizations that want to thrive in this new, more transparent environment. That can lead to confusion for the consumers trying to use this data to compare providers in the market and make informed care choices.

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Clarify Health

JANUARY 23, 2024

Finding and maintaining affordable healthcare plans is challenging for businesses that lack the expertise and resources to navigate a complicated landscape. That’s why organizations are turning to third-party administrators (TPAs), licensed entities that help administer healthcare benefits for self-funded plans.

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Clarify Health

OCTOBER 10, 2023

When building provider networks, it is crucial to include providers who can assess and address social determinants to ensure that care is equitable, patient-centered, and effective in improving health outcomes and reducing healthcare disparities.

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. CVS’ bid for Oak Street is in keeping with nearly two decades of evolution toward becoming an integrated payer and provider.

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Clarify Health

SEPTEMBER 29, 2023

With an eye toward curbing healthcare costs while improving quality, many organizations are investing in Centers of Excellence (CoEs). Healthcare Centers of Excellence are recognized for their commitment to quality, expertise, and the pursuit of the best possible outcomes for patients. Feeling inspired?

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PM360

NOVEMBER 29, 2022

As healthcare marketers, we often focus on the official launch of a new product as a pinnacle moment for its commercial success. But in many cases, success depends on actions taken before the launch date—specifically, how well the market has been primed to receive a novel product.

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World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Prescription drugs costs are just a small part of healthcare costs (11%).

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Clarify Health

FEBRUARY 15, 2023

Ashley Tidd partners with payers and provider groups to help them utilize healthcare analytics to increase their competitive footprints in existing markets and expand into new markets as quickly and efficiently as possible. However, network design is of central importance to health plans. Here I often see a few problems.

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Clarify Health

MARCH 6, 2023

Healthcare Payers. Healthcare Payers. Gartner notes, “Provider network management (PNM) is the key to success in provider and member engagement for U.S. healthcare payers.” With the right insights, payers can improve affordability, efficiency, quality, and marketability of their networks to deliver better member outcomes.

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Clarify Health

JUNE 7, 2023

It’s harder than ever for hospital networks to thrive — today’s healthcare landscape is characterized by shrinking operating margins, rising costs, and labor shortages. Big data is now an integral part of modern healthcare administration. Big data is now an integral part of modern healthcare administration.

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PM360

OCTOBER 11, 2023

The acquisition immediately expands EVERSANA’s European operations and worldwide capabilities to help pharmaceutical, medical device, and emerging biotech companies globally launch products, expand market access, or solve unique geographic and market-specific challenges.

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LEVO Health

MARCH 20, 2023

But what about healthcare? This shift toward patient-centered care has launched a new era of healthcare marketing that can amplify patient voices to create a meaningful impact. This shift toward patient-centered care has launched a new era of healthcare marketing that can amplify patient voices to create a meaningful impact.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. It can be a complex and challenging process, as pharmaceutical companies must adhere to strict regulations while also developing creative and effective marketing campaigns.

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PM360

MAY 17, 2023

Digital Health Networks , a global leader in healthcare-focused original content production and OTT streaming, announces the inaugural CINEHEALTH International Film and Video Festival where “The CINEHEALTH Awards” will be presented in the following categories: Feature Films, TV episodic series, short-form videos, social media, and TikTok reels.

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Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

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PM360

OCTOBER 25, 2023

Global Health Marketing & Communications (GHMC), the largest and most robust network of independent healthcare agencies worldwide, today announced the addition of Improve Comunicaciones , a Mexico-based strategic consulting agency, as its newest member.

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Clarify Health

JUNE 29, 2023

Clarify Health is leveraging Ideon, the industry’s most accurate and comprehensive provider-network data solution, to improve health plan management, lower costs and promote high-quality healthcare. Health plans can use this intelligence to expedite their decision-making processes for network modeling and optimization.

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Pharma Marketing Network

JULY 26, 2023

The Food and Drug Administration (FDA) plays a critical role in regulating the pharmaceutical industry and ensuring that medications and medical devices marketed to the public are safe, effective, and appropriately labeled.

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Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

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Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. There are a number of ways to create patient-centric pharmaceutical marketing.

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Pharmaceutical Marketing Patients Healthcare Provider 98

Rep-Lite

DECEMBER 28, 2023

In the healthcare industry, career coaching allows professionals to identify and bridge skill gaps and create their brand. Let’s discover the benefits of healthcare career coaching services for medical sales representatives and other professionals. Many organizations use referral programs to hire sales reps.

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LEVO Health

MARCH 4, 2024

Healthcare professionals (HCPs) are currently inundated with information and marketing messages. Therefore, standing out in the crowded HCP marketing space requires strategic innovation and a deep understanding of HCP needs and behaviors. Leveraging Data for Personalized Communication Personalization is key in HCP marketing.

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Medico Reach

AUGUST 30, 2022

However, developing a profitable marketing strategy is even more challenging. After all, healthcare is a sensitive topic for most people, especially racial and ethnic minorities. This adds to the existing obstacles in the healthcare related marketing efforts. Operating a medical business can be difficult.

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Healthcare Healthcare Marketing Medical 52

MedTechVets

MARCH 31, 2023

MARCH 31 – On February 15th, MedTechVets held its Winter Networking Conference to mark the end of a successful Winter MTV Academy. “ The great thing about working in the MedTech/Healthcare industry is the mission-driven culture.” Thank you to everyone who attended our Winter 2023 Networking Conference.

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MedTechVets

DECEMBER 7, 2022

DECEMBER 8 – On November 16th, MedTechVets held its Fall Networking Conference to mark the end of another successful Fall Academy. I found it in healthcare. Network like a boss.” Thank you to everyone who attended our Fall 2022 Networking Conference. Inside the Conference! ” Jamie Egan, Intuitive.

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Networking Specialization Medical Recruitment 52

World of DTC Marketing

APRIL 5, 2021

Some are also increasing their profit margins by forcing out healthcare staff who have seniority and earn more. One of the best ways is to cut costs which means letting experienced healthcare workers go. Still, older healthcare employees who are at the top of the earnings schedule are being forced out. Changes are imminent.

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MedTechVets

JUNE 22, 2023

JUNE 21st – On May 23rd, MedTechVets held its Spring Networking Conference to mark the end of a successful Spring MTV Academy. Marani is a healthcare technology start-up focused on commercializing innovative, wearable, digital products aimed at empowering women to understand their health and improve fetal and maternal outcomes.

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Networking Specialization Medical Sales 52

Pharma Marketing Network

FEBRUARY 22, 2023

Marketing in the era of consumer-driven healthcare requires new tools and techniques. In this podcast, William Grambley, CEO of AllazoHealth, explains how pharma marketers can reach their omni-channel engagement objectives with artificial intelligence (AI), anticipate patient intent, and drive next-best action at the individual level.

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Pharma Marketing Network

JULY 13, 2023

The pharmaceutical industry is a highly regulated industry, and as such, marketing strategies must be carefully planned and executed. However, this does not mean that out-of-the-box marketing is not possible or effective. There are a number of reasons why out-of-the-box marketing can be effective in the pharmaceutical industry.

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pharmaphorum

SEPTEMBER 26, 2022

Social health—the dynamic, real-time action people take to find meaningful connections and share information that impact the health journey—has dramatically shifted the ways in which healthcare marketers can, and should, reach their desired audiences. . This guide includes: How social health is shaping influencer marketing.

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Clarify Health

NOVEMBER 8, 2023

Healthcare strategy and innovation leaders from Aetna, Contigo Health, and Clarify recently hosted a webinar discussion about innovations in provider network design and management to drive higher-value, more affordable, and more accessible care for members. Keith: Wonderful. Thank you very much. Elyse: Sure.

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Networking Management Patients Physicians 52

World of DTC Marketing

MAY 19, 2021

The pandemic has been uniquely stressful for healthcare teams. The very presence of a support network is reassuring. For example, healthcare professionals may be more inclined to share their emotions on an anonymous survey, leading to an honest representation of the team’s mental health. #3 1 Set up a Digital Helpdesk.

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Pharma Marketing Network

JULY 19, 2023

Here are some examples of how pharmaceutical companies can align their brand values with high-impact healthcare sponsorships: Sponsoring research: Pharmaceutical companies can sponsor research into new drugs and treatments for diseases. This could help to improve the lives of patients and make a real difference in the world.

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Scott’s Directories

JUNE 8, 2023

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. B2B medical marketing, in particular, requires a unique approach that targets healthcare professionals and organizations. Here are some strategies to consider: a.

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World of DTC Marketing

AUGUST 9, 2021

86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. HCPs are also connecting more than ever: one study showed that HCP posts about healthcare increased from 10% in 2013 to 50% in 2019. Reaching 730,000 physicians and 1.9

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Pharma Marketing Network

JULY 25, 2023

Traditionally, pharmaceutical companies have relied on demographics to target their marketing efforts. While demographics can be a useful starting point, they are not always enough to create effective marketing campaigns. This will help you to tailor your marketing campaigns to the specific needs and interests of each persona.

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