PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge.

Marketing 98

Marketing Patients Pharma Doctors 98

pharmaphorum

JANUARY 6, 2023

In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. The account carried an official blue check mark, but in fact it did not belong to the prescription drugmaker. Ensuring patient access. Retaining business begins with patient access.

Prescription 93

Prescription Manufacturing Patients Side effects 93

Referral MD

JULY 10, 2023

These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences. They can also provide appointment reminders, reducing the chance of no-shows.

Patients 74

Patients Healthcare Healthcare Healthcare Provider 74

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. A Deeper Look Into the Digital Healthcare Journey.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

World of DTC Marketing

DECEMBER 20, 2021

Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. Value-based models encourage a team-oriented approach to patient care. As a nation, we can’t allow healthcare dollars to continue to grow so quickly.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

Pharma Marketing Network

MAY 3, 2023

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs.

Pharmaceutical 52

Pharmaceutical Healthcare Provider Prescription Healthcare 52

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Patient verification. Prescription refills.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

pharmaphorum

DECEMBER 18, 2022

Science has taken a vertical growth trajectory, yet such innovations are, at best, slow to reach the patients in need. We believe that innovation in patient access models is the necessary catalyst to aid patients in starting on and staying on the therapies they need to improve their lives.

Biopharma 83

Biopharma Patients Prescription Medical 83

Impetus Digital

JUNE 7, 2022

Omri Shor , Co-founder & CEO of Medisafe , sat down with me for an in-depth discussion around the role of digital therapeutics in advancing and supporting the patient journey. I am trying to get my patients to be well supported. From that point forward, how do we manage our patient engagement throughout this entire journey?

Patients 52

Patients Medical Professional Services Management 52

Pharmaceutical Technology

MARCH 7, 2023

The recently closed Amazon-One Medical acquisition focuses on a “longitudinal relationship” with individual members and has nothing to do with patient data, said One Medical’s CEO Amir Dan Rubin, amidst data privacy concerns surrounding the deal, at a recent panel.

Medical 78

Medical Prescription Electronics Healthcare 78

Pharmaceutical Technology

AUGUST 4, 2022

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. The second is at a patient level, once an individual has started treatment. Breaking down the opportunities.

Healthcare Provider 143

Healthcare Provider Pharma Consulting Healthcare 143

Referral MD

MARCH 28, 2022

One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. Like the EHR, patient portals have been mandated by federal regulatory guidelines. What Are the Benefits of Patient Portals? What’s next for patient portals?

Patients 59

Patients Doctors Healthcare Healthcare 59

World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

Insurance 200

Insurance Doctors Side effects Pharma 200

pharmaphorum

AUGUST 19, 2022

US startup Dr B – formed in 2021 to help match patients seeking a COVID-19 vaccine to suppliers with leftover stock – is branching out into antivirals with the help of an $8 million fundraising. The “visitless prescription” service will be available for free for people with low incomes, according to Dr B’s website.

Prescription 81

Prescription Healthcare Healthcare Healthcare Provider 81

MedCity News

OCTOBER 13, 2022

Now, it has launched a similar platform for healthcare providers. The new platform, called “Provider Mode,” is designed to help providers search for drug cost information while they are conducting appointments with their patients.

Healthcare Provider 108

Healthcare Provider Healthcare Healthcare Patients 108

Pharmaceutical Technology

APRIL 24, 2023

The Covid-19 pandemic pushed the healthcare industry toward rapid digitalisation, with the rise of telehealth, telepresence systems, remote diagnostics, predictive AI, and wearable technology now changing the way healthcare is delivered and improving patient outcomes.

Healthcare 95

Healthcare Healthcare Doctors Healthcare Provider 95

Contrarian Sales Techniques

DECEMBER 6, 2023

Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them. The Skeptic's View: Not Just About Patient Health However, it's crucial to understand that medical representatives are, first and foremost, salespeople.

Medical 52

Medical Ethics Education Healthcare Provider 52

Referral MD

NOVEMBER 3, 2023

The digital front door refers to the virtual entry point that connects patients with healthcare providers, allowing them to access services and communicate with their healthcare team online. ” In recent years, the emergence of the digital front door has transformed the way patients navigate the healthcare system.

Healthcare 52

Healthcare Healthcare Electronics Healthcare Provider 52

PM360

JULY 26, 2023

Adding responsibilities of testing for COVID-19 and administering the vaccine in mass volumes when it became available, pharmacists and techs had to shuffle workload and priorities in a way that supported this critical role as healthcare providers. Given the convenience of the local pharmacy to most in the U.S.,

Retail 98

Retail Healthcare Healthcare Consulting 98

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. Source: IQVIA Institute, March 2022.

Prescription 52

Prescription Medical Distribution Patients 52

pharmaphorum

JANUARY 4, 2023

A change to the risk evaluation and mitigation strategy (REMS) for mifepristone – sold as Mifeprex by Danco Labs and also available as a generic – means that it no longer needs to be dispensed in person by a healthcare provider at a registered clinic.

Retail 75

Retail FDA Sales Healthcare Provider 75

Penrod

MARCH 25, 2024

The ideal healthcare ecosystem is one where the patient thrives and the hospital functions at peak efficiency. EHR and ERPs: The Foundation of Healthcare Operations EHRs revolutionized healthcare by digitizing patient data and providing a centralized repository for medical histories, conditions, diagnostics, and treatment plans.

Healthcare 52

Healthcare Healthcare CRM Customer Relationship Management 52

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. billion scripts per year while 90% say they make patient treatment decisions autonomously. NPs/PAs write approximately 1.4

Physicians 98

Physicians Marketing Medical Prescription 98

Clarify Health

MAY 17, 2021

Clarify Health launched new applications of its anonymized patient-level social determinants of health (SDoH) insights to help life sciences companies on their patient-first missions. Read the full press release here.

Transportation 52

Transportation Healthcare Provider Prescription Government 52

PM360

JUNE 29, 2022

While this sort of innovation might not be a surprise in the automotive category, its breadth of functional benefits for patients and healthcare providers (HCPs) might be. As a general rule of thumb, every hour of patient time equates to two hours of paperwork. How Pharma Marketers Can Adapt.

Marketing 96

Marketing Healthcare Provider Prescription Patients 96

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

Patients 59

Patients Pharma Education Media 59

Pharmaceutical Technology

JULY 20, 2022

The nonprofit Physicians for Patient Protection also raised a similar point that pharmacists who may be unfamiliar with a patient’s medical history can pose the risk of significant negative health outcomes if Paxlovid is incorrectly prescribed. Still, pharmacists having prescription authority is not without precedence, Ganio says.

Food and Drug Administration 111

Food and Drug Administration Physicians Prescription Medical 111

Referral MD

APRIL 27, 2023

These new technologies can help improve patients’ lives, streamline operations, and save money for hospitals. Here are six of the hottest recent trends that will be changing healthcare in 2023: 1. AI can help healthcare providers predict outcomes, improve patient care and reduce costs.

Healthcare 52

Healthcare Healthcare Doctors Management 52

pharmaphorum

JULY 21, 2022

YourCoach maintains a large network of non-clinical health and wellness coaches, targeting a variety of diseases and conditions, and provides the technological infrastructure to connect them to patients. The coaches serve to augment the care they receive from a clinical healthcare provider.

Healthcare Provider 124

Healthcare Provider Prescription Doctors Training 124

Nixon Gwilt Law

MAY 26, 2023

Providers are already integrating Virtual Reality ( VR ) into patient care in a variety of ways. So, how do patients get access to this technology, and how do providers get paid for using it? Reimbursement impacts patient access, business and revenue models, investment potential, and product development.

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

PM360

OCTOBER 19, 2022

AdTheorent Health Predictive Audiences are fully customized based on advertiser requirements and use primary-sourced healthcare data and statistics to identify the most qualified audiences for targeting consideration—without relying on personalized information or user IDs. prescription fill, digital action, Audience Quality, etc.).

Prescription 59

Prescription Healthcare Healthcare Electronics 59

Clarify Health

DECEMBER 21, 2021

No surprise billing: A breakdown of the key requirements and deadlines in the No Surprises Act The No Surprises Act aims to protect patients from receiving “surprise” (or unexpected) medical bills from a healthcare provider or facility after inadvertently receiving care from an out-of-network provider.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

Clarivate

APRIL 18, 2024

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare.

Retail 52

Retail Healthcare Healthcare Physicians 52

PM360

OCTOBER 13, 2023

HCPs need pharma, and pharma needs HCPs—so let’s make sure that this next chapter of engagement is one of partnership, in pursuit of the interest of patients.” Pharma marketers can look into these concerns to better tailor digital content and platforms to provide HCPs with what they need to make unbiased and informed decisions.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

Healthcare 77

Healthcare Healthcare Marketing Healthcare Provider 77

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

Marketing 52

Marketing Pharma Leads Education 52

LEVO Health

MAY 10, 2023

With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. However, with the right approach, you can create a strong marketing strategy that not only complies with regulations but also enhances patient engagement and drives growth for your practice.

Healthcare 52

Healthcare Healthcare Marketing Healthcare Provider 52