PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. billion scripts per year while 90% say they make patient treatment decisions autonomously. NPs/PAs write approximately 1.4

Physicians 98

Physicians Marketing Medical Prescription 98

World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

Insurance 200

Insurance Doctors Side effects Pharma 200

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Patient verification. Prescription refills.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

Pharmaceutical Technology

JULY 20, 2022

Previously, only licensed and authorised physicians, advanced practice registered nurses, and physician assistants could prescribe the drug. . However, the American Medical Association (AMA) released a statement warning that while most patients benefit from Paxlovid, it is not for everyone. How to get Paxlovid.

Food and Drug Administration 111

Food and Drug Administration Physicians Prescription Medical 111

PM360

AUGUST 24, 2023

The inability to “pull through” a prescription, despite healthcare provider (HCP) field team engagement and educational efforts, stubbornly remains a top client concern after 15 years of working in the market access space. My Uncle Scott has a rare disease that affects less than 1% of his physician’s patient population.

Pharma 98

Pharma Physicians Marketing Insurance 98

Clarivate

APRIL 18, 2024

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare.

Retail 52

Retail Healthcare Healthcare Physicians 52

Referral MD

MARCH 28, 2022

One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. Like the EHR, patient portals have been mandated by federal regulatory guidelines. What Are the Benefits of Patient Portals? What’s next for patient portals?

Patients 59

Patients Doctors Healthcare Healthcare 59

Nixon Gwilt Law

MAY 26, 2023

Providers are already integrating Virtual Reality ( VR ) into patient care in a variety of ways. So, how do patients get access to this technology, and how do providers get paid for using it? Reimbursement impacts patient access, business and revenue models, investment potential, and product development.

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. Nearly 42,500 people die from the disease annually.

Marketing 52

Marketing Pharma Leads Education 52

PM360

JULY 26, 2023

Adding responsibilities of testing for COVID-19 and administering the vaccine in mass volumes when it became available, pharmacists and techs had to shuffle workload and priorities in a way that supported this critical role as healthcare providers. Given the convenience of the local pharmacy to most in the U.S.,

Retail 98

Retail Healthcare Healthcare Consulting 98

PM360

OCTOBER 13, 2023

HCPs need pharma, and pharma needs HCPs—so let’s make sure that this next chapter of engagement is one of partnership, in pursuit of the interest of patients.” Pharma marketers can look into these concerns to better tailor digital content and platforms to provide HCPs with what they need to make unbiased and informed decisions.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. Source: IQVIA Institute, March 2022.

Prescription 52

Prescription Medical Distribution Patients 52

PM360

OCTOBER 24, 2022

GoodRx’s mission is to provide Americans—regardless of income or insurance status—the knowledge, choice, and care they need to stay healthy by improving access to affordable healthcare. Trusted by over 100 million patients and 825,000 providers, GoodRx ranks #1 in consumer trust of digital healthcare brands.

Insurance 40

Insurance Prescription Healthcare Healthcare 40

Medico Reach

OCTOBER 25, 2022

Medical coding is similar to translation – it involves coders taking medical reports from doctors that typically includes a patient’s condition, diagnosis, prescription, and procedure performed and turning that into a set of codes. Medical coding is of high importance in your healthcare facility’s revenue management.

Medical 75

Medical Physicians Healthcare Healthcare 75

Clarify Health

DECEMBER 21, 2021

No surprise billing: A breakdown of the key requirements and deadlines in the No Surprises Act The No Surprises Act aims to protect patients from receiving “surprise” (or unexpected) medical bills from a healthcare provider or facility after inadvertently receiving care from an out-of-network provider.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

PM360

JUNE 29, 2022

While this sort of innovation might not be a surprise in the automotive category, its breadth of functional benefits for patients and healthcare providers (HCPs) might be. As a general rule of thumb, every hour of patient time equates to two hours of paperwork. How Pharma Marketers Can Adapt.

Marketing 96

Marketing Healthcare Provider Prescription Patients 96

Penrod

JULY 1, 2020

In a nutshell, Salesforce Health Cloud builds on the core Salesforce CRM and Service Cloud with features designed exclusively for patients, healthcare providers, and payers. Let’s dive into some ways Salesforce Health Cloud can help improve the patient and provider experience in your healthcare organization.

CRM 52

CRM Physicians Healthcare Healthcare 52

PM360

JUNE 16, 2023

The Role of the COVID-19 Pandemic on the Diagnostics Market Landscape Diagnostic testing has always been seen as a valuable tool for healthcare providers (HCPs) to accurately diagnose illness and ensure that patients receive necessary medical care. It came back positive.

Marketing 52

Marketing Healthcare Healthcare Medical 52

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 1435 (“Affordable Prescriptions for Patients Act of 2021”), [link] gov/bill/117th-congress/senate-bill/1435/text; H.R. Measuring and rating biosimilar access. Conclusion. Actavis, 570 U.S.

Food and Drug Administration 52

Food and Drug Administration Pharma Prescription Manufacturing 52

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. But to succeed, players must deeply understand both the end-to-end consumer and patient experience and create an ecosystem of partners to deliver the care, products, and experiences that health-conscious consumers need.

Retail 97

Retail Healthcare Healthcare Marketing 97

Rep-Lite

NOVEMBER 14, 2023

Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions. These products can be targeted at various customers, including hospitals, clinics, physicians, pharmacies, and other healthcare professionals.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

PM360

SEPTEMBER 7, 2023

10 As healthcare communicators, we prioritize patients, as we should. Healthcare brands must have intentional programs to communicate information to caregivers effectively, especially for those with health literacy, education, or language barriers.

Healthcare 52

Healthcare Healthcare Education Patients 52

PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. These low adoption rates highlight the need for more migraine-drug awareness and suggest that pharma marketers should explore new strategies to boost patient uptake.

Prescription 98

Prescription Patients Pharma Doctors 98

Clarify Health

JANUARY 19, 2021

Much like how many consumers are turning to Amazon or Instacart delivery instead of in-store shopping during the pandemic, early data suggests that large swaths of the US population are choosing telehealth encounters instead of in-person visits with their healthcare providers. And the questions only get more complex from there.

Insurance 52

Insurance Healthcare Healthcare Patients 52

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life. Why the disconnect?

Patients 98

Patients Prescription Doctors Education 98

Contrarian Sales Techniques

APRIL 21, 2022

Medical Sales Representative (also known as MSR or MR or Medical Rep) in Malaysia is a sophisticated and confident salesperson who know the medical jargon to promote prescription and over-the-counter medicines. MRs are responsible for informing physicians about the company's products and the patients dosed with them.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

Rep-Lite

JUNE 28, 2023

This rapid growth is driven by advancements in medical technology, an aging population with increasing healthcare needs, and the constant pursuit of improved patient outcomes. Every successful sale translates into improved patient care, enhanced treatment options, and a positive impact on the lives of countless individuals.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

PM360

AUGUST 9, 2022

Addressing the issue of medication adherence begins before a patient even fills their first prescription. According to a recent IQVIA analysis, only one in four patients who were new to a brand in 2021 successfully initiated therapy. “To Now layer on the actual adherence rates and the challenges loom larger than ever.”.

Food and Drug Administration 105

Food and Drug Administration Prescription Patients Medical 105

Salesforce

NOVEMBER 9, 2023

How do they balance those business demands while also keeping patients’ and members’ well-being as their top priority? It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

Healthcare 116

Healthcare Healthcare Marketing Healthcare Provider 116

PM360

NOVEMBER 21, 2022

The idea of the digital front door is that patients rarely just walk into their doctor’s office—instead their first interactions when seeking care are often digital. Post-visit their doctor’s office may send them text messages to take a survey or alerts to view documents about their visit via their online patient portal.

Patients 95

Patients Consulting Physicians Healthcare 95

Salesforce

NOVEMBER 21, 2022

When a patient is hurt or sick, they simply want to get better. But organizations often place many burdensome steps in the care journey — make an appointment, fill out forms, see a doctor, get a prescription or referral. In fact, many of those brands are poised to disrupt the healthcare space now.

Healthcare 52

Healthcare Healthcare Patients Physicians 52

Rep-Lite

MARCH 21, 2024

Medical sales representatives are healthcare professionals who promote medical equipment, pharmaceuticals, or services to hospitals, clinics, and physicians. They act as a bridge between their company and healthcare providers, educating them on the benefits of their products and persuading them to adopt them in their practice.

Medical sales 52

Medical sales Medical sales reps Medical Sales 52

Nixon Gwilt Law

APRIL 28, 2022

While I’m witnessing the phenomena of healthcare technology companies becoming tech-enabled healthcare providers, not all companies choose to do so, and other models are constantly emerging. If their products require a prescription, they will partner with providers, but they do not hold themselves out as healthcare providers.

Marketing 52

Marketing Networking Management Physicians 52

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. It may sound elementary but making POC better starts with prioritizing the channel for all healthcare brands. Encourage Patient-HCP Interactions.

Marketing 52

Marketing Physicians Doctors Patients 52

Clarify Health

MAY 19, 2020

The time-consuming and resource-intensive path from the lab bench to the patient bedside starts with drug discovery, progresses to pre-clinical and clinical research, and then enters regulatory review. Any misstep in terms of pricing, reimbursement, or marketing could mean delays in providing therapies to the patients who need them most.

Biopharma 52

Biopharma Physicians Marketing Prescription 52

pharmaphorum

JULY 7, 2022

Brisbane, Australia-based ResApp has claimed a 510(k) clearance for SleepCheckRx as a prescription-only digital therapy in the software-as-a-medical device (SaMD) category, clearing the path for a commercial launch in the US. It is already approved in Australia and Europe. That is in the same ballpark as polysomnography testing.

FDA 103

FDA Prescription Healthcare Provider Physicians 103

Nixon Gwilt Law

NOVEMBER 10, 2022

Some of the country’s largest healthcare companies (e.g., CVS, Walgreens, and Optum) are using telepharmacy as part of their long-term strategy to deliver whole-person healthcare. live video platforms) to oversee aspects of pharmacy operations or provide remote patient care services. What does that mean?

Medical 52

Medical Prescription Management Healthcare 52