Healthcare Success

JULY 5, 2022

Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. It turns out that marketing to physicians can even be fun and easy when you overcome the obstacles which frustrate most others.

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Doctors Physicians Marketing Healthcare 57

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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Doctors Physicians Marketing Prospecting 61

World of DTC Marketing

JUNE 1, 2022

Five of America’s largest health insurers reported more than $11bn in profits in the second quarter – a decline from the same period last year when the Covid-19 pandemic helped drive sky-high profits yet they are having more of a say on patients’ treatments even when HCPs disagree. Then there is prior authorization.

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Insurance Patients Doctors Physicians 225

Clarify Health

APRIL 10, 2024

Physician engagement is a crucial factor in the success and growth of healthcare organizations. Engaged physicians are not only more likely to deliver high-quality care to patients, but also play a pivotal role in driving operational efficiency and innovation. Areas to focus on include: Patient outcomes.

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Physicians Doctors Education Healthcare 52

MaBiCo

JUNE 7, 2023

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

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Sales Strategy Medical sales Doctors Sales 98

eMediWrite

AUGUST 24, 2023

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. Making wise medical decisions and giving patients the best treatment possible depend on this. Peer-reviewed research that contributes to evidence-based practice is published in medical journals.

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Doctors Physicians Medical Education 52

MedCity News

JANUARY 4, 2024

Patient Reported Outcome Measures (PROM) scores should be the gold standard for how patients find their doctors, not viewing subjective online reviews of doctors’ ability to satisfy their patients.

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Doctors Patients Physicians 120

MedReps

NOVEMBER 22, 2022

While some may view pharmaceutical sales as easy, there are a number of things that happen behind the scenes in order to make those sales visits with doctors go well. A medical sales rep needs to be as prepared as possible and have all of the information doctors want in order to make a sale. And what do doctors expect?

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Medical sales reps Medical sales Doctors Medical 78

MedCity News

APRIL 18, 2024

Medicare’s Chronic Care Management program reduced emergency room and in-patient hospital visits and lowered total health spending, but uptake has been sluggish for a variety of reasons. The post Medicare’s Push To Improve Chronic Care Attracts Businesses, but Not Many Doctors appeared first on MedCity News.

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Doctors Management Patients Physicians 67

World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.

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Doctors Physicians Media Pharma 143

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. One way to do this is through a physician directory. Physician directories allow consumers to discover and compare provider ratings and reviews.

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Physicians Patients Healthcare Provider Retail 52

pharmaphorum

OCTOBER 11, 2022

Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time. New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors.

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Doctors Physicians Pharma Consulting 52

Scott’s Directories

MARCH 13, 2023

Are you looking for an effective way to connect with doctors in the Vancouver area? The purchase of a Vancouver physician directory can be a great way to increase your reach. In this blog post, we’ll discuss why purchasing a Vancouver physician directory is important and how it can help you reach more physicians effectively.

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Physicians Doctors Medical Healthcare 52

Scott’s Directories

MARCH 13, 2023

Are you looking for an effective way to connect with doctors in the Vancouver area? The purchase of a Vancouver physician directory can be a great way to increase your reach. In this blog post, we’ll discuss why purchasing a Vancouver physician directory is important and how it can help you reach more physicians effectively.

Physicians 52

Physicians Doctors Medical Healthcare 52

MedCity News

DECEMBER 23, 2022

With most doctors spending less than 15 to 20 minutes with their patients per visit, there is not much time for fact-finding, let alone education for the doctor to learn what preventive screening resources are available for their patients, even if that care is reimbursable by Medicare/Medicaid, such as a lung cancer screening.

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Doctors Education Patients Physicians 115

Scott’s Directories

MARCH 21, 2023

If you’re looking to break into the medical industry and start selling to doctors in Calgary, then you need the right resources and information. That’s why buying a Calgary doctors directory is a great way to get your business off the ground. Learn more about selling to Alberta doctors from MD Select.

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Doctors Physicians Specialization Medical 52

MedCity News

SEPTEMBER 20, 2023

Austin Chiang has about a decade of experience as a physician influencer on social media. By having a presence on these platforms, healthcare professionals demonstrate their commitment to meeting patients where they are, he said. During a conference in Chicago, he encouraged more providers to share their expertise on social media.

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Doctors Media Physicians Healthcare 109

World of DTC Marketing

MARCH 23, 2022

Do patients care? Do patients care? If you’re a cancer patient and your oncologist is prescribing a drug approved via accelerated Approval, are you going to refuse treatment? Should patients be made aware that the drug they are being prescribed is an “accelerated approval drug”? Of course not.

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Patients FDA Doctors Physicians 200

Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.

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Management Patients CRM Customer Relationship Management 94

Clarify Health

DECEMBER 15, 2023

Beyond Theory: Harnessing Incentives to Drive Value-Based Care Initiatives Healthcare Unbound episode recap: On this episode of the Healthcare Unbound podcast , behavioral economics expert Dr. Zeke Emanuel discusses how to create physician incentives to control costs and improve outcomes in healthcare.

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Physicians Doctors Healthcare Healthcare 52

World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. 1ne: Medscape – Still number one with physicians.

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Doctors Pharma reps Pharma Rep Physicians 286

PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions.

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Physicians Pharma Education Pharma reps 109

PM360

SEPTEMBER 7, 2023

A similar number of respondents (64%) expressed disappointment with their interaction with physicians, wishing that healthcare providers took more time to understand them. The New England Journal of Medicine runs a weekly diagnostic challenge tasking physicians with correctly identifying a thorny case.

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Patients Physicians Healthcare Healthcare 111

PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

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Physicians Pharma reps Pharma Rep Media 90

Scott’s Directories

SEPTEMBER 27, 2022

This has led to the evolution of how healthcare businesses interact with patients and perform their operations. They implement advanced strategies such as optimizing the Ontario physician directory for their marketing strategies. Because of HIPAA and privacy laws, patient data requires careful use and adherence in consumer marketing.

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Doctors Medical sales reps Healthcare Provider Physicians 52

Scott’s Directories

JUNE 9, 2022

A sales process in the medical industry can be extremely tiring, especially when it comes to pitching to doctors. After all, doctors are very busy, and it can be difficult to set up meetings with them. Healthcare lead generation and selling are more than just finding a list of doctors in BC and calling them.

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Doctors Sales Physicians Healthcare 52

World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? What patients said about telehealth showed that they had positive experiences and didn’t want to see it go away. 83% believed the quality of the patient-physician communication was good.

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Doctors Physicians Insurance Medicine 247

Scott’s Directories

JANUARY 10, 2023

Business-to-business (B2B) medical sales often involves engaging with a wide array of healthcare professionals and organizations, such as physicians, hospitals, and pharmacies. What is a Physician Directory? A physician directory also offers valuable insights into potential customers that can inform outreach strategies.

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Medical sales Physicians Medical Sales 52

World of DTC Marketing

DECEMBER 7, 2020

With the significant growth of telehealth, we need to understand that telehealth is a component of two broader digital health strategies: ensuring that care is delivered in the right setting and creating a great patient experience through a “digital front door.”. It’s hard to talk to your doctor about certain health issues.

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Doctors Physicians Patients Healthcare 245

World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. 14.8%) were for patients living in a primary care health professional shortage area. vs 75.4%; P ?<?.001)

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Doctors Physicians Pharma Patients 309

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

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Medical Side effects Physicians Prescription 105

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. appeared first on World of DTC Marketing.com.

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Side effects Patients Insurance Doctors 194

World of DTC Marketing

JULY 26, 2022

Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. Patients who sign up on their own are charged an annual fee of $199 for a suite of services, including on-demand video health consultations available at all hours and other benefits.

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Doctors Prescription Consulting Physicians 283

PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. 2 It’s no wonder physicians across the country are limiting time with the industry and prioritizing their limited time with their patients. Patients are also seeing significant value in telemedicine.

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Healthcare Healthcare Physicians Doctors 98

Scott’s Directories

MAY 12, 2022

It becomes even more substantial when dealing with knowledgeable leads such as physicians. This is why it is important to be mindful of certain fundamentals of pitching a product or service to physicians. A physician might ask questions and easily catch a salesperson who is not prepared enough.

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Physicians Sales pitches Doctors Sales 40

Sales Pilot Medical Sales Performance

MAY 24, 2023

Here’s the core of it: Medical sales representatives tend to focus on the sale rather than thinking like the doctor, nurse, materials manager, hospital CFO, or any other stakeholder they sell to. For example, imagine approaching a doctor by thinking like a doctor instead of a sales rep. Now, think like a doctor.

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Doctors Medical sales Sales Medical 52

World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

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