World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? I can easily schedule a telehealth appointment with my doctor without paying $199 a year.

Doctors 283

Doctors Prescription Consulting Physicians 283

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Patient verification. Patient marketing.

Leads 112

Leads Patients Healthcare Provider Healthcare 112

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge.

Marketing 98

Marketing Patients Pharma Doctors 98

Referral MD

JULY 10, 2023

These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences. They can also provide appointment reminders, reducing the chance of no-shows.

Patients 74

Patients Healthcare Healthcare Healthcare Provider 74

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.”

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. A Deeper Look Into the Digital Healthcare Journey.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

Referral MD

APRIL 12, 2023

One observation that I find particularly intriguing is the power of referral management software—unbeknownst to many; it’s radically improving operational efficiency in doctors’ offices across the globe. Before this technology, fax machines were the primary method of communication between different healthcare providers.

Management 52

Management Patients Physicians Doctors 52

European Pharmaceutical Review

JUNE 24, 2022

The Greek state has filed a lawsuit against Novartis , asking for € 214 million in compensation for non-pecuniary damages* the country may have suffered due to alleged illegal payments to government officials and healthcare providers. Novartis has, in recent years, paid $1.3

Healthcare Provider 138

Healthcare Provider Doctors Government Sales 138

PM360

MARCH 24, 2023

Cancer-support programs provide vital assistance to patients and their caregivers as they face one of the toughest times of their lives. Yet while patients are interested in these programs, new survey data suggests they aren’t taking advantage of them. We’re committed to serving the entire patient community.”

Patients 98

Patients Education Side effects Media 98

Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

Pharma 98

Pharma Patients Healthcare Provider Healthcare 98

PM360

SEPTEMBER 28, 2022

One fast-growing group in particular that requires a patient-centric and culturally relevant approach to marketing is the Hispanic audience, which is extremely diverse. The patient landscape continues to evolve. The Spanish version had a 27% higher brand opinion and 83% higher intention to ask a doctor about the Rx.

Patients 98

Patients Marketing Doctors Healthcare 98

PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. LGBTQ+ Patients Face Barriers to Preventive Care. Physicians Need More Education.

Patients 97

Patients Pharma Physicians Education 97

World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

Insurance 200

Insurance Doctors Side effects Pharma 200

Clarify Health

JANUARY 2, 2024

Leveraging Data to Improve Patient Journeys Healthcare Unbound episode recap: There’s never been more healthcare data (or access to it). Data on various aspects of patients’ journeys through the healthcare system are particularly powerful for both providers and payers.

Healthcare 52

Healthcare Healthcare Patients Healthcare Provider 52

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. It’s not all good news though; doctors are ranking these two medications poorly when it comes to cost.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Impetus Digital

SEPTEMBER 22, 2022

In the latest episode of Impetus Digital ‘s Fireside Chat, I sat down with Robert Kaul , Founder, CEO & President of Cloud DX , and explored connected health, remote patient monitoring, telemedicine, and more. It turned out that one of the very first people who actually used the telephone was a doctor. Providers like it.

Patients 52

Patients Medical Consulting Doctors 52

Referral MD

MARCH 28, 2022

One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. Like the EHR, patient portals have been mandated by federal regulatory guidelines. What Are the Benefits of Patient Portals? What’s next for patient portals?

Patients 59

Patients Doctors Healthcare Healthcare 59

Referral MD

AUGUST 25, 2023

Photo by JoshuaWoroniecki on Pixabay Artificial Intelligence (AI) has enormous potential to revolutionize the medical industry, leading to better patient outcomes, more efficient diagnoses, and improved workflows. Will AI help specialty care practices and providers improve efficiencies resulting in improved patient care?

Doctors 52

Doctors Healthcare Healthcare Patients 52

PM360

JUNE 16, 2023

Simply put, identifying a disorder and receiving a formal diagnosis is at the root of myriad difficulties—from connecting a patient to a community to generating an appropriate care and treatment plan that ideally goes beyond managing symptoms to connecting a patient to clinical trials.

Patients 52

Patients Healthcare Healthcare Electronics 52

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Patient verification. Patient marketing.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

World of DTC Marketing

NOVEMBER 9, 2020

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Imagine a survey like this from a company that specializes in patient influencers. Every healthcare issue has a unique audience that uses online health information in a unique way.

Media 180

Media Pharma Healthcare Provider Specialization 180

World of DTC Marketing

SEPTEMBER 12, 2022

The health app will also tell users about potential interactions between medications, and it’s possible to connect with healthcare providers to see a list of past medications, get future updates, or add items to your schedule. Mistrust or an absence of patient-provider solid relationships. Will it matter?

Medical 166

Medical Healthcare Provider Doctors Physicians 166

Healthcare Success

SEPTEMBER 12, 2022

10 Ways To Deal With Angry Patients and Why You Definitely Should. When patients take their grievances out on their healthcare provider, it can be frustrating—not only for the provider but also for the administration. More than ever before, healthcare organizations have to worry about the threat of legal action. .

Patients 57

Patients Healthcare Provider Healthcare Healthcare 57

World of DTC Marketing

NOVEMBER 22, 2021

Your local CVS will be turned into “destinations that offer a range of healthcare services, from flu shots to diagnostic tests,” according to the company’s news release. This is exactly what patients want. Healthcare is ripe for disruption, and CVS could be blazing new trails. Healthcare in theU.S.S

Healthcare 241

Healthcare Healthcare Retail Healthcare Provider 241

Impetus Digital

JANUARY 30, 2023

Medications and supplies must be handled with the utmost care, often needing to comply with strict temperature regulations and changing demands from patients and providers that vary depending on the country. But without patients, there would be no need for pharmaceuticals at all.

Pharmaceutical 71

Pharmaceutical Patients Safety Distribution 71

Scott’s Directories

MAY 5, 2023

MD Select is a Canadian database of medical professionals that is designed to help businesses access the best healthcare providers. This tool offers a wide range of information about doctors across the country, including their specialties, locations, and contact information.

B2B Sales 52

B2B Sales Sales pitches Sales Doctors 52

Pharmaceutical Technology

APRIL 24, 2023

The Covid-19 pandemic pushed the healthcare industry toward rapid digitalisation, with the rise of telehealth, telepresence systems, remote diagnostics, predictive AI, and wearable technology now changing the way healthcare is delivered and improving patient outcomes.

Healthcare 95

Healthcare Healthcare Doctors Healthcare Provider 95

Healthcare Success

SEPTEMBER 20, 2022

Help Providers Win New Patients from Large Local Businesses with These Tactics. Large or dominant employers in your local communities are excellent targets of opportunity for new patients and cases. Most healthcare providers have local businesses that are (or could be) a source of new business. Offer expertise.

Patients 104

Patients Specialization Healthcare Healthcare 104

World of DTC Marketing

SEPTEMBER 14, 2021

It had been over six months since I had my Moderna vaccinations, and my doctor recommended a booster shot, saying, “it can’t hurt.” ” While telehealth tends to increase with COVID spread, patients rarely have the opportunity to ask general health questions from their healthcare provider.

Media 159

Media Insurance Healthcare Provider Doctors 159

Scott’s Directories

JULY 21, 2022

Several software companies compete to provide medical facilities with cutting-edge software to improve patient and client care quality. Medical software caters to the needs of healthcare providers by allowing them to schedule medical appointments, create a medical database , and use in-built diagnostic and equipment planning software.

Medical 52

Medical Marketing Healthcare Provider Doctors 52

Clarify Health

SEPTEMBER 21, 2023

Most healthcare providers’ priorities include retaining patients and improving referral patterns to increase revenue. Many are turning to more robust data-driven strategies supported by advanced analytics to optimize the impact of teams accountable for improving the flow of patients into and through their networks of providers.

Patients 59

Patients Healthcare Healthcare Physicians 59

Referral MD

APRIL 27, 2023

These new technologies can help improve patients’ lives, streamline operations, and save money for hospitals. Here are six of the hottest recent trends that will be changing healthcare in 2023: 1. AI can help healthcare providers predict outcomes, improve patient care and reduce costs.

Healthcare 52

Healthcare Healthcare Doctors Management 52

Referral MD

APRIL 20, 2022

Healthcare is in a new era of consumerism, where patients know they have choices for their clinical provider. In this climate, the idea and implementation of referral management is increasingly important to the business of healthcare. How Well Are Healthcare Providers Managing Referrals?

Management 59

Management Doctors Physicians Healthcare Provider 59

Contrarian Sales Techniques

JUNE 18, 2023

It's designed to meet the high expectations of medical professionals from their healthcare providers. Addressing the Doctor's Concerns and Handling Objections It's only natural that many doctors will have their unique perspectives and preferences when interacting with your presentation.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Doctors 52

LEVO Health

AUGUST 17, 2021

Competition amongst healthcare practices is at an all time high. If you’re a healthcare provider, you should be searching for innovative ways to attract new patients and gain an edge over your competitors. Social health is the digital way patients engage with each other and industry experts (you). .

Patients 52

Patients Media Engineering Doctors 52

PM360

NOVEMBER 21, 2022

Patient Pages: PatientPoint Reveals Patients Are Anxious About Talking with Doctors. A notable 69% of Americans worry that they won’t be able to understand the terminology their doctors use and the same number of patients wish they knew how to describe their symptoms better before talking to an HCP.

Healthcare 52

Healthcare Healthcare Doctors Physicians 52