World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. 2wo: Social media, especially Twitter, has become a great source for patients researching prescription drugs. Social media provides a great tool for listening. Nowhere to be found.

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World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads. It’s not more T.V.

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World of DTC Marketing

AUGUST 25, 2021

We also see a decline in trust in social media posts about branded prescription drugs. Prescription drugs for depression should take an empathetic view but should not over-promise. 4our: Online paid media – DTC marketers continue to write big checks to Google for paid serac even though the analytics tend to be poor.

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eMediWrite

MAY 27, 2022

Second, utilising incentives to increase prescription rates has shown to be a hit-or-miss tactic in the past, and it’s time to try something new. Pharma brand loyalty, when effectively built, can have far-reaching and long-lasting consequences beyond prescriptions. Beyond prescribing loyalty.

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World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

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World of DTC Marketing

MARCH 22, 2021

Global ad spend been climbing since 2018, and this trend is projected to continue (Source: Zenith Media ). Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. Nobody is going to decide to try a new prescription drug without first doing more research.

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World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. 10en : Expect the media to be hostile towards pharma.

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World of DTC Marketing

APRIL 22, 2021

A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer. DTC marketers should be listening to social media and quantifying opportunities to develop content around concerns or comments.

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World of DTC Marketing

AUGUST 13, 2020

I’ve seen a real change in the way people are making treatment decisions when it comes to prescription drugs. Yet, too many pharma companies don’t get social media snapshots of what’s being said. Sure patients are staying away from doctors’ offices now but do we know for sure that trend will last?

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World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC? Today it’s a multichannel approach.

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PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients. Reach Patients During Doctor Discussions at the Point of Care.

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World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. It needs to be a total digital marketing integrated effort that considers social media and third party websites like patients like me. Some are, but most aren’t. Having just a website is not enough.

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World of DTC Marketing

NOVEMBER 1, 2021

of all US digital ad spending, which is much smaller than top spenders like retail (21.0%) and financial services (14.6%), but larger than entertainment (5.2%), media (4.7%), and travel (2.4%)” Pharma’s first love will always be TV, and that’s where the most significant slice of the budget goes. END Points.

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World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. Why don’t doctors have the “the talk”?

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World of DTC Marketing

DECEMBER 2, 2021

Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? Virtually nobody will run to their doctor to ask about a drug they saw on TV without doing research first. What I’m seeing is an increase in the use of social media for online health-seeking.

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World of DTC Marketing

JANUARY 13, 2022

billion across prescription meds, iSpot reports. Pharma still wastes way too much money on paid media rather than investing money in usability studies and other valuable tools to keep online health seekers at their websites. (Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 That’s an increase of 4.8%

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PM360

JULY 21, 2022

The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. Veradigm Digital Health Media is unique because it enables marketing teams to reach HCPs during their normal daily workflow. Increasing Market Awareness Remains a Challenge.

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World of DTC Marketing

FEBRUARY 17, 2021

Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad. They probably will go to your website, social media, and other third-party health sites. What about online paid media? Measuring paid online media is actually simple.

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World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. What’s changed?

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World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. Credible sites like WebMD have seen traffic increases, but health groups have on social media. It’s not.

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PM360

SEPTEMBER 21, 2023

Our research, based on data found in the ACTICS by EVERSANA claims database, looked at nearly half a million new brand prescriptions, written by more than 100,000 HCPs over a two-year period across five very diverse conditions: breast cancer, psoriasis, MS, Crohn’s, and HIV.

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PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

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World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4

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World of DTC Marketing

AUGUST 4, 2021

Diabetes patients, for example, rely on social media to see what others are saying about new treatments, while psoriasis patients want to know the differences between treatments. Their doctor was a distant second. The study is ongoing, but here are some of our initial findings with 1543 people.

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PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

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World of DTC Marketing

OCTOBER 9, 2020

It involves not only your product website but also what other patients are saying about your product in social media. To ignore social media trending topics around your brand is a huge mistake. In today’s environment your website, alone, is not going to get them to run to their doctor for an Rx.

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Marketing Media Side effects Doctors 139

Pharma Marketing Network

MARCH 25, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 ” Kantar Media, 2020. “Direct-to-Consumer Advertising of Prescription Drugs.” “The Impact of Direct-to-Consumer Advertising on Prescription Drug Spending.” billion in the US alone.

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World of DTC Marketing

OCTOBER 26, 2021

To their doctors for problems, follow-ups, and treatments because of the pandemic. This can help your agency develop a more effective media strategy to reach each segment on and offline. The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were.

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World of DTC Marketing

OCTOBER 27, 2020

Consumers are seeking and embracing health outside of the traditional bricks-and-mortar sites of hospitals, doctors’ offices, and diagnostic centers. Today, just as many people trust retailers and digital companies to help manage their personal health as they do health care providers.18.

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World of DTC Marketing

SEPTEMBER 22, 2021

The onset of wrong, inaccurate, or confusing medical information forces people to go online or talk to their doctor about treatment options. Visting my doctor for my annual physical, I noticed huge LCD screens in each exam room with rotating ads for everything from prescription drugs to vitamins. 5ive: Please!

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Healthcare Success

JUNE 2, 2023

In fact, patient reviews of doctors come in third as the most influential driver in consumers’ decisions 1 (after insurance acceptance and location). Let’s explore how to equip your on-site teams with the tools and knowledge they need to build your online reputation with online doctor reviews by patients. 72% of U.S.

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Referral MD

APRIL 27, 2023

For example, doctors can use AI to help make better decisions about patient treatment plans based on how similar patients have responded to different treatments in the past. Biometrics are used in doctors’ offices, hospitals, and other healthcare settings to ensure accurate patient identification or for monitoring patients.

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pharmaphorum

OCTOBER 11, 2022

So, all of that led to my interest in digital, I guess initially; digital communications and how things like social media were developing,” he said. Healthcare’s early digital transformation. This] enabled people to access that in a way they hadn’t done before. An omnichannel information age.

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Healthcare Success

MAY 9, 2022

Prescription refills. paid search ads, posters, flyers, email, social media, etc.) In addition to helping with patient identity management, QR codes can streamline hospital administration processes, reduce medical errors, and increase productivity by allowing doctors to focus on patient care and treatment. . Drug information .

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World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. 7even: Lack of updated information when your medication or health condition is in the news or discussed on social media. So let’s get right into it… 1ne: It takes about 50 milliseconds (that’s 0.05

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PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. During the launch phase of a new Rx product, building brand awareness is paramount to driving eventual prescription lift.

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PM360

NOVEMBER 13, 2023

Let’s get to the point: It’s time for pharma marketers and their media agencies to look beyond the “usual suspects” for new ways and new media partners to reliably deliver educational and promotional messages to healthcare providers (HCPs) specifically when they are in an action mindset.

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