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What is pharma’s responsibility for online health information?

World of DTC Marketing

adults use the Internet, and 61% have looked for health or medical information on the Internet. Additionally, 49% have accessed a website that provides information about a specific medical condition or problem. Many people get health information from the Internet but are left on their own to determine if it’s credible.

Doctors 227
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Cardiologists say information on wearables isn’t always useful.

World of DTC Marketing

Although the gadgets are a technical achievement, some cardiologists say the information the devices produce isn’t always helpful. Now we’re playing catch-up and figuring out what to do with this information.”. Fitbit collected such information, Faranesh told KHN, as part of a survey submitted to the FDA for clearance of its device.

Doctors 231
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Even on social media “listen to the doctor”

World of DTC Marketing

Unfortunately, there is a lot of false and bad information online. To get accurate information, follow one of the many physicians online. The amount of critical health information online is an enormous problem. He is Chair of UCSF Department of Medicine and has been actively sharing his thoughts on the latest COVID information.

Media 253
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Just how bad is Facebook health information? Really bad

World of DTC Marketing

SUMMARY: The health information on Facebook is a danger to anyone who reads it. Facebook should post a warning on every page that deals with health issues that informs people that their physician is still their best source of information. I was also shocked by people questioning their doctor’s treatment recommendations.

Doctors 197
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Online health information: The game has changed

World of DTC Marketing

Like it or not, people get their health information online, and misinformation is spread faster and shared more accurate information. It had been over six months since I had my Moderna vaccinations, and my doctor recommended a booster shot, saying, “it can’t hurt.” This is a huge wasted opportunity.

Media 159
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Medical Sales Strategies: How to Drive Doctors’ Recommendations

MaBiCo

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

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Assessing the Accuracy of Pharmaceutical-Sponsored Health Information Online

Pharma Marketing Network

The internet is a vast resource of information on health and wellness. However, not all of this information is created equal. Some of it is accurate and reliable, while other information may be misleading or even harmful. This is especially true when it comes to pharmaceutical-sponsored health information.