World of DTC Marketing
APRIL 13, 2021
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start? Here are some options.
World of DTC Marketing
AUGUST 26, 2020
IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. As for patients?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PM360
MAY 25, 2023
Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Fortunately, a lot of positive news is also coming out of our European research and the corresponding report.
PM360
SEPTEMBER 28, 2022
The resulting data offer a view into physician information needs at two critical junctures—during diagnosis and treatment selection. “We physicians are running into challenges around the diagnosis and treatment phase of specific diseases, and so express a need for information that will help them in each phase of the disease progression.”.
World of DTC Marketing
JANUARY 18, 2021
Pharma companies are also helping patients understand where they can access labs, infusion centers, or imaging centers and offering solutions to HCPs and their practices so they can more easily afford and keep stock of therapies. And, in fact, 61% said they are interacting with pharma sales reps more during COVID-19 than they did before.
Rep-Lite
DECEMBER 7, 2023
Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. You must be able to convey complex medical information to healthcare professionals clearly and engagingly.
Spotio
FEBRUARY 23, 2023
A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. Today’s doctors don’t trust pharmaceutical sales reps as they once did.
Expert insights. Personalized for you.
286 
Let's personalize your content